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Editor  &  Publisher 


4 


Kermit  Holt  is 
We’ll  be  glad  1 


Normally,  everybody  at  the  d 
Chicago  Tribune  is  a  little  bit  envi-  e 
ous  of  our  travel  editor,  Kermit  Holt,  M 
and  his  fabulous  trips  to  faraway  M 
places. 

But  soon  Kermit  is^^^HH 
going  to  take  off  for  four^^^^^^J 
glorious  weeks  in  Scan-^^^^^^H 
dinavia  and  we’ll  be 
glad  to  see  him  go. 

Because  trip 
isn’t  part  of  his  job. 

an 

This  trip  is  a  Writing 
Fellowship  to  Scandinavia.  It’s 
Kermit’s  prize  as  one  of  the  two 
principal  winners  of  the  1967  Hedman 
Awards.  Awards  which  are  presented 
yearly  to  outstanding  contributors 
of  international  travel  writing. 

We’re  proud  of  Kermit.  And  proud 
of  the  series  of  Far  East  articles 
that  won  him  his  award. 

Bon  voyage,  Kermit. 


CHICAGO  TRIBUNE 


some  publishers 
bought  Cottrell's 
new  value-engineered 
V-15A  web  offset 
sight  unseen. 


but  you  don't  have  to. 


When  they  decided  to  go  to  web  offset, 
they  checked  the  specifications  for 
the  new  Cottrell  V-15A.  And  bought 
it  on  the  cold  facts  alone. 

The  facts  told  them  all  they  wanted 
to  know. 

First,  that  the  V-15A  is  priced  within 
their  budget. 

Next,  that  it  will  produce  a  24  page 
newspaper  at  speeds  25%  faster  than 
other  web  offsets.  It  offers  a  standard 


jaw  folder  capable  of  handling  six  webs 
—  at  no  additional  cost.  And  provides 
all  the  desired  flexibility  of  offset- 
composition,  dramatic  page  makeup, 
color  and  high  speeds.  (It  should  —  we 
value-engineered  this  all-new  press 
from  the  floor  up  and  front  to  back.) 

But  you  don't  have  to  buy  sight  unseen. 
We’ll  arrange  for  a  demonstration  in 
your  area,  and  you'll  see  the  cold  facts 
warmed  up  in  action. 


Once  you  see  it  in  action  we  think 
you’ll  be  sold  on  the  Cottrell  V-15A. 
(You  can  measure  its  superiority 
in  every  category  over  any 
other  press  in  its  class.) 

Call  Richard  W.  Rosebury  — 

The  Cottrell  Company  — 

Westerly,  Rhode  Island,  at 
(203)  599-1500  collect. 
Or  send  for  literature. 

Zip  Code  02891. 

COTTRELL  DIVISION 

WMBTmRLY.  RHODE  I8LAMD 


MT  YOU  WITH  THE  FAMILY  OF' 
Observer  •  Detroit  Free  Press  •  Miami  H( 


STke  (Charlotte  <2Db0erv«r 


KNIGHT  NEWSPAPERS 
•  Tallahassee  Democrat 


thumbnail 

sketch 

of 

American 


hosnitalitv 


Hitchhiking  1000  miies  on  just  $25, 
Reporter  J.  A.  C.  Dunn  found  out  how 
Americans  really  treat  the  wayfaring 
stranger.  Is  there  a  better  way  to  firid  out? 
The  Charlotte  Observer  doesn’t  think  so. 
You  can  speculate  on  American  hospitality. 
You  can  conclude  from  an  example  or  two.  Or 
you  can  do  what  we  did . . .  knock  on  doors  and 
get  that  smile  or  sneer.  Then  find  out  why.  It’s 
this  kind  of  personal,  in-depth  reporting  that 
goes  past  the  surface  news.  And  this  is  where 
The  Charlotte  Observer  distinguishes  itself.  This 
kind  of  enterprise  reporting  takes  more  time, 
takes  more  work.  But  we  think  it’s  worth  it.  So  do 
our  readers  and  advertisers.  They  both  get  more 
out  of  The  Charlotte  Observer.  Because  we’re 


putting  a  lot  more  into  It. 


Moses  Lake,  Washington 
COLUMBIA  BASIN  HERALD 

has  joined 

Scripps  League  Newspapers 

bringing  the  total  membership  to 

27  Daily  Newspapers 


9  States 


Scripps  League  Newspapers,  Inc. 

131  Mercer  Street,  Seattle,  Washington 


FIRST  SHOWN 

at  ANPA/  RI  Conference  in  June 
at  Kansas  City 

Sta-HVs 

FAS-TI  30 

Tying  machine  for  Plastic  Twine. 
Fastest  cross  tie  bundle  rate  available. 


SEE  IT  ON  PAGES  20-21 


EDITOR  t  PUBLISHER  CALENDAR 


23- Aug.  4 — American  Press  Institute  tor  city  editors.  Columbia  Universiry, 
New  York. 

24- 28 — American  Newspaper  Guild.  Chateau  Laurier,  Ottawa. 

27-29 — North  Carolina  Press  Association.  Grove  Park  Inn,  Ashevillle. 


4-9— American  Bar  Association  (Fair  Trial  and  Free  Press  hearings), 
Honolulu. 

6-18 — Seminar  for  sports  editors.  American  Press  Institute,  Columbia 
University,  New  York. 

11-12 — Newspaper  Advertising  Executives  Association  of  the  Carolinas. 
Ocean  Forest  Hotel,  Myrtle  Beach,  S.C. 

13- 15 — ^Texas  Daily  Newspaper  Association.  Terrace  Motor  Hotel,  Austin. 
21-25— Asian-American  Women  Writers  Conference.  Honolulu. 

14- 16— International  Mailers  Union.  Cincinnati. 

27-31 — Association  for  Education  in  Journalism.  University  of  Colorado, 
Boulder,  Colo. 


2-8 — International  Typographical  Union.  Colorado  Springs,  Colorado. 

8-10 — Maryland-Delaware  Press  Association.  Commander  Hotel,  Ocean 
City,  Md. 

10-22 — American  Press  Institute  Seminar  on  Now  Methods  in  Newspaper 
Production.  Columbia  University,  New  York. 

14-16— Pennsylvania  Newspaper  Publishers  Association  Classified  Clinic 
Penn  Harris  Motor  Inn,  Harrisburg,  Pa. 

17-19 — UPl  Editors  Conference.  Fairmont  Hotel,  San  Francisco. 

17- 19 — Southern  Circulation  Managers  Association.  Sharaton-Tampa  Motor 
Inn,  Tampa,  Fla. 

18- 22 — International  Federation  of  Editors  and  Publishers.  Tel  Aviv. 

21-23 — Associated  Court  and  Commercial  Newspapers.  Fairmont  Hotel, 

San  Francisco. 

23— Texas  Press  Association  Advertising  Conference.  Oasis  Motel,  Bay  City. 

23- 24— Illinois  Daily  Newspapers  marketing  seminar  and  sales  personnel 
training  conference.  Pere  Marquette  Hotel,  Peoria. 

24- 27 — Inter-State  Circulation  Managers  Association.  Hotel  America,  Wash¬ 
ington,  D.C. 

24-26— New  York  State  Publishers  Association.  Whiteface  Inn,  Lake  Placid. 

24-Oet.  6 — American  Press  Institute  seminar  for  European  and  North 
American  Newspaper  Executives.  Columbia  University,  New  York. 

28- 30 — Interstate  Advertising  Managers  Association.  Howard  Johnson 
Hotel,  Atlantic  City,  NJ. 

29 -  Editor  &  Publisher  Color  Awards  luncheon.  Waldorf-Astoria  Hotal, 
New  York  City. 

30- Oct.  I— Advertising  Executives  of  Ohio  Daily  Newspapers,  Pick-Fod 
Hayes  Hotel,  Columbus. 

30-0^.  6— Newspaper  Food  Editors  Conference.  Drake  Hotel,  Chicago. 


4-7— National  Conference  of  Editorial  Writers,  Nashville,  Tenn. 

6-8 — Pacific  Newspaper  Mechanical  Conference.  Westward  Ho  Hotal, 
Phoenix. 

8-11 — International  Newspaper  Promotion  Association.  Southern  Region, 
Stouffer's  Inn,  Louisville. 

8-14— National  Newspaper  Week. 

12- 14 — Oregon-Washington  AP  Association,  Eugene,  Ore. 

13- 20 — Inter-American  Press  Association.  Dorado  Beach  Hotel,  San  Juan, 
P.R. 

15-17 — Southern  Newspaper  Publishers  Association.  The  Broadmoor,  G>l> 
rado  Springs,  Colorado. 

15- 17 — Inland  Daily  Press  Association.  Drake  Hotel,  Chicago. 

16- 17 — Illinois  AP  Editors  Association.  Sheraton-Blackstone  Hotel,  Chicago. 

17- 20— Associated  Press  Managing  Editors  Association.  Palmer  House, 
Chicago. 

18- 19— Audit  Bureau  of  Circulations.  Royal  York  Hotel,  Toronto. 

19- 21 — Pennsylvania  Newspaper  Publishers  Association.  Marriott  Motor  Inn 
Philadelphia. 

22-25— International  Newspaper  Promotion  Association.  Eastern  regional 
conference.  Pocono  Manor  Inn,  Pocono  Manor,  Pa. 

22-25— Institute  of  Newspaper  Controllers  and  Finance  Officers.  Chase- 
Park  Plaza  Hotel,  St.  Louis. 


Vol.  100,  No.  29.  July  22,  1967.  Editor  &  Publisher  The  Fourth  Estate  is 
published  every  ^turday  hy  Editor  &  Publisher  Co.  Editorial  and  businaai 
offices  at  860  Third  Ave.,  New  York,  N.  Y.  10022.  Cable  address  “Edpub.  Ne* 
York.”  (Publication  offices  34  North  Cnrstal  St.,  East  Stroudsburtr,  Fs*.)  ^ 
ond  class  postage  paid  at  East  Stroudsburg,  Pa.  Titles  patented  and  Regisl^ 
and  contents  copyrighted  ©  1967  by  Editor  &  Publisher  Co.,  Inc.  All  ngso 
reserved.  Annual  subscription  $6.60  in  United  States  and  possessions,  ud  m 
Canada.  All  other  countries,  $10.00.  Payment  In  sterling  may  be  made  to  BdiW 
ft  Publisher,  ‘‘External  Account,"  Chemical  Bank  New  York  Trust  Compsnj, 
2613  Moorgate,  London,  E.  C.  2,  England.  - 

Postmaster:  if  undelivered,  please  send  form  3679  to  Editor  ft  Pubiisber wi., 
Inc.,  860  Third  Avenue,  New  York,  N.  Y.  10022. 

EDITOR  &  PUBLISHER  for  July  22,  1967 


There's  no  substitute 

for  typographic  quality. 


Do  your  readers  give  up  fast  because 
those  fuzzy  poorly-fitted  lines  give  them 
eye  strain?  Why  not  make  your  offset 
typography  as  good  as  your  halftones. 
Move  into  true  photocomposition  with 
a  Linofilm  Quick.  You’ll  find  a  Quick 
pays  for  itself  in  increased  production 
and  improves  the  appearance  of  your 


paper  to  boot!  When  you’re  ready  to 
grow,  offer  your  readers  qualittj  typog¬ 
raphy  and  show  them  you’re  growing 
up  and  not  down.  Let  a  Mergenthaler 
representative  help  you  do  it  —  the 
Quick  way.  Or  write  for  straight  facts 
to  Mergenthaler  Linotype  Company, 
29  Ryerson  Street,  Brooklyn,  N.  Y.  11205. 


PRO  AND  CON 


Bringing  readers  up-to-the-minute  in-depth  coverage 
of  the  war  in  Vietnam  is  the  responsibility  of  any  good 
newspaper.  But  The  Plain  Dealer  goes  one  step  beyond. 

We  wanted  to  learn  how  our  readers  feel  about  this 
hotly  debated  war  and  conducted  another  Plain  Dealer 
first— a  readership  poll  on  the  war. 

The  Plain  Dealer  asked  three  eminent  men  with 
divergent  views  on  the  Vietnam  situation  to  write  articles 
explaining  their  positions  on  continued  military  pressure, 
on  de-escalation  and  increased  efforts  toward  negotia¬ 
tion,  and  on  complete  withdrawal  of  our  troops.  The 
articles  appeared  with  a  ballot  for  readers  to  vote  on  the 
opinion  nearest  their  own. 

Some  10,000  ballots  came  in  within  a  few  days.  Those 
favoring  withdrawal  led  the  vote. 

Articles  and  results  were  sent  to  the  President,  Sec¬ 
retary  of  State,  Secretary  of  Defense,  U.S.  Senators  and 
leading  congressmen. 

Letters  came  from  readers  and  others: 

Another  newspaper's  staff  member:  "Congratulations 
on  presenting  views  of  three  experts  on  Vietnam  situa¬ 
tion  and  for  giving  readers  the  opportunity  to  express 
their  preference  . . .  This  is  good  journalism." 

A  reader  who  voted  for  withdrawal:  "Make  my  ballot 
as  public  as  you  like.  Please  use  this  election  as  we 
would  all  desire  it  to  be  known  to  our  officials  in  Wash¬ 
ington.  We  have  no  voice  at  all  it  seems  .  . 

A  Medina  County  reader:  "You  are  to  be  congratu¬ 
lated  for  conducting  a  common  sense  poll  on  Vietnam. 
Every  paper  in  America  should  run  such  a  poll." 

A  great  newspaper  must  lead.  The  Plain  Dealer  does. 

neHahDHhr 

National  reps:  Cresmer,  Woodward,  0‘Mara  &  Omnsbee  •  For  travel:  The  Corfield  Co. 


★  ★  ★ 


umn 


HERBEIRT  KAMM,  who  was  executive  editor  of  the  Wot\i 
Journal  Tribune,  which  suspended  in  New  York,  under* 
went  ulcer  surgery  a  little  over  a  month  ago.  He  writes:  “1 
am  feeling  like  a  million  bucks.  Now,  if  I  only  had  the  circa* 
lation  to  go  with  it .  The  UPI  says  its  latest  information 
supersaturation  awards  go  to  the  Liberty  lobby  for  17  press 
release  copies  of  a  letter  it  sent  to  members  of  Congress  and 
to  the  Treasury  Department  for  14  of  its  announcements  on 
appointment  of  the  comptroller  of  the  currency’s  new  deputy 
administrative  assistant  for  fiscal  management.  ...  A  Homt 
Furnishings  Daily  three-column  head  during  the  summer  fur* 
niture  market:  “Producers  at  Market  Seem  Happy  with  Bedding 
Activity.”  .  .  .  Capt.  Dave  Hoover,  a  Clyde  Beatty-Cole  Brothers 
Circus  wild  animal  trainer,  says  he  got  his  start  while  working 
as  a  newspaperman  in  Cincinnati;  he  decided  lions  and  tigers 
were  easier  to  train  than  editors. 


He  Lacked  the  Knack 

There  once  was  a  journalist  gent. 

Who  claimed  to  have  great  writing  bent. 

But  he  wasn’t  around 
Very  long,  for  they  found 
His  nose  for  news  not  worth  a  scent. 

— Marian  M.  Goodman 


— Sensible  headline  in  the  Croshyton  (Tex.)  Review:  “No 
Law  Against  Drowning,  But  It’s  Unhealthy.”  .  .  .  Sy  Presten, 
New  York  public  relations  man,  writes:  “In  regard  to  your 
‘youngest  editor’  items:  at  the  age  of  14  I  was  writing  by^ed 
articles  for  the  Poughkeepsie  (N.Y.)  Sunday  Courier  at  $.10 
an  inch  but  I  couldn’t  make  my  high  school  paper.  I  still  can’t 
figure  it  out.  Politics  anyone?”  .  .  .  Jim  Wynn,  director  of 
publications,  McNeese  State  College,  Lake  Charles,  La.,  writes: 
“From  time-to-time  you  receive  complaints  from  editors  who 
are  swamped  by  ‘junk’  mail.  I  don’t  receive  enough  of  it  to 
bother  me,  but  my  name  is  on  a  number  of  circulated  lists. 
It  would  appear  that  the  direct  mailers  would  attempt  to  be 
more  accurate.  The  last  four  pieces  of  mass-mailed  material  1 
have  received  have  been  addressed  to  me  over  the  title  ‘Di* 
cector  of  Publications.’  It’s  hard  to  spell  it  that  way,  evai 
when  you  make  the  mistake  on  purpose,  isn’t  it?”  .  .  .  Heady 
head  in  the  Denver  Post  over  a  story  about  liquor  laws  in  | 
Finland:  “Urbanites  Can’t  Beer  It:  Fight  to  ‘Finnish’  Brewing  | 
Over  Dryness  in  Sauna  Land.”  Another  Post  head:  “Pet  Dealer  ^ 
Fills  Kitty  Matching  Cats,  Owners.”  t 

— ^Helen  Post  writes  from  TtAyo:  “Just  to  prove  the  point 
made  in  your  column  in  the  issue  of  March  5,  1966,  here  I  at.  : 
in  Tokyo,  on  July  2,  1967,  reading  that  and  other  ‘recent’  well*  ^ 
worn  issues  that  a  friend  was  good  enough  to  send  on  frM  »  I 
New  York  publicist’s  office.  Timely— but  Timeless,  too.  Indden* 
tally,  its  been  hard  to  find  here  any  comparable  ‘trade  jounuT  cl 
editing  and  publishing,  in  Japanese  much  less  English.  Then  a 
much  research  and  the  resultant  reports,  scattered  opinion  srddet 
and  comments  on  ‘the  press*  and  a  few  masu  komi  (mass  con* 
munication)  periodicals,  but  I’ve  had  difficulty  in  locating  ern 
basic  handbooks  on  style,  newspaper  practices,  etc.  An  annau 
‘Japan  Press,*  gives  the  foreigner  a  valuable  interpretation  « 
trends,  but  the  trade  talk  seenu  unrecorded  or  the  method*  w 
operation  not  in  the  public  domain— trade  secret^  perhaps,  witn» 
the  particular  newspaper’s  family.  At  any  rate,  it’s  been  good  W 
see  E&P  again,  even  the  well-fingered  slightly  yesterday-ed  copie*. 


Tippety-tappity 

Ending  of  copy 

Used  to  be  “30’’ 
Before  the  new  trend. 


“Tick-Tack-Toe”  substitute 

Still  leaves  the  meaning  moot 
Clarity  absolute 

Calls  for  just  “—end—”.  , 

—Boyd  SI 


EDITOR  &  PUBLISHER  for  July  22,  19<7 


UNYT 

sets  another  new  high... 


COMBINED  POWER  OF; 

LONG  ISLAND  PRESS 
LONG  ISLAND  STAR-JOURNAL 
STATEN  ISLAND  ADVANCE 
STAR-LEDGER 
JERSEY  JOURNAL 


HBN  YORKiS  SECOND  LARGEST  NEWSPAPER  RUYl 


Represented  nationally  by  MOLONEY,  REGAN  &  SCHMITT 


editorial 


The  Case  for  SNAP 

¥  T  HAS  been  theorized  for  many  years  that  the  time  and  expense  in- 

volved  in  handling  the  orders,  the  checking  and  the  billing  for  a 
major  advertising  campaign  in  newspajiers  has  been  a  deterrent  to 
agency  use  of  this  medium.  It  has  been  thought  that  a  “one  order — 
one  bill”  system  would  save  advertising  agencies  considerable  expense 
and  would  therefore  eliminate  one  road  l)lock,  real  or  imagined,  to 
more  extensive  use  of  newspajjer  space. 

The  nation’s  newspapers  now  have  the  opportunity  to  find  out 
whether  the  theories  have  been  valid. 

The  Advertising  Checking  Bureau  has  begun  its  drive  to  line  up 
about  .?00  newspapers  and  82  ad  agencies  to  participate  in  its  Simpli¬ 
fied  Newspaper  Advertising  Program  (SNAP)  under  which  ACB  would 
receive  one  order  from  an  agency,  distribute  it  to  the  newspaper  on 
the  list,  check  the  orders  against  the  ads  that  appear,  receive  the  bills 
and  pay  the  newspapers. 

Agencies  already  pay  for  the  checking  phase  of  this  operation  which 
has  been  in  existence  for  some  time.  Now  the  newspapers  are  being 
asked  to  pay  for  the  expanded  phase  based  on  a  sliding  scale  ranging 
from  V'2  of  1%  of  national  billings  down  to  1/10  of  1%  de|>ending  on 
volume. 

If  the  theories  have  been  correct  and  this  savings  in  operating  costs 
induces  agencies  to  look  more  favorably  upon  recommending  and 
creating  campaigns  for  newspapers,  then  the  cost  of  participating  in 
SNAP  will  be  returned  to  newspapers  in  the  form  of  additional  volume. 
If  the  theory  has  been  wrong,  then  newspapers  will  be  paying  an 
additional  expense  to  obtain  through  ACB  business  they  would  have 
obtained  anyway. 

We  think  the  system  holds  promise  for  the  future  of  newspaper 
advertising.  If  newspaper  ad  executives  and  publishers  look  upon  it 
as  a  gamble,  we  think  it  is  worth  it  for  the  two-year  trial  period. 

We  Apologize.. . 

*'1^0  ALL  our  subscribers  whose  copies  of  our  July  15  issue  may  have 
been  delayed  by  the  railroad  strike,  and  for  any  delays  it  might 
cause  in  delivering  this  issue. 

Sunday  afternoon  the  Post  Office  Department  imposed  an  embargo 
on  all  classifications  of  mail  with  the  exception  of  first  class  and  airmail. 
Since  E&P  goes  by  second  class,  as  do  all  magazines,  this  meant  that 
copies  going  to  the  West  Coast,  Southwest  and  Far  South,  which  were 
mailed  Friday  morning,  were  left  sitting  in  railroad  cars  when  the  strike 
started  Sunday  night  and  probably  for  a  long  time  thereafter.  The 
ensuing  backlog  of  mail  therefore  may  affect  deliveries  of  magazines 
for  another  week  or  two. 

Many  Post  Office  buildings  in  this  country  have  carved  on  their 
facade  in  immortal  stone  this  quotation  from  Herodotus,  the  Greek 
God  of  Speed:  “Neither  snow  nor  rain  nor  heat  nor  gloom  of  night 
stays  these  couriers  from  the  swift  completion  of  their  appointed 
rounds.”  Guess  he  never  heard  of  the  International  Association  of 
Machinists. 

6 


Editor  &  Publisher 

®  THE  FOURTH  ESTATE 

The  Oldest  Publishers'  and  Advertisers 
Newspaper  in  America 

With  which  has  been  merged:  The  Journalist 

established  March  22,  1884;  Newspaperdom 

established  March,  1892;  the  Fourth  Estata 

March  I,  1894;  Editor  &  Publisher,  June  29, 

1901;  Advertising,  January  22,  1925. 

James  Wright  Brown 
Publisher,  Chairman  of  Board,  1912-1959 
Publisher  and  Editor 
Robert  U.  Brown 
General  Manager 
James  W.  Brown 

Executive  Editor,  Jerome  H.  Walker,  Associates, 
Tony  Brenna.  Ray  Erwin,  Richard  Friedman, 
Edward  Ra petti. 

Advertising  News,  Jerome  H.  Walker,  Jr.. 

Advertising  Manager,  Ferdinand  Teubner;  Ad¬ 
vertising  Production  Manager,  Bernadette 
Borries. 

Ass't  to  the  Publisher  and  Promotion  Manager, 
George  Wilt. 

Circulation  Director,  George  S.  McBride. 

Classified  Advertising  Manager,  John  Johnson. 

Librarian,  Jeanne  Colbert. 

Marketing  and  Research  Manager,  Albert  L 
Weis. 

General  Offices — 850  Third  Avenue,  New  York, 
N.  Y.  10022  Phone:  212-752-7050.  TWX  212- 
867-7289. 

Treasurer,  William  J.  Teresky. 

BUREAUS 

Chicago:  Gerald  B.  Healey,  Midwest  Editor, 
Harry  B.  Mullinix,  Grant  Biddle,  Advertising 
Representatives;  360  North  Michigan  Ave., 
60601.  Phone:  312-782-4898. 

Washington:  Luther  A.  Huston,  Correspondent, 
1295  National  Press  Building,  Washington, 
D.C.  20004.  Phone:  202-628-8365. 
j  San  Francisco:  Campbell  Watson,  Pacific 

j  Coast  Editor:  Duncan  Scott  &  Marshall  Inc., 

I  Advertising  Representative;  85  Post  St.  94104. 

Phone:  415-421-7950. 

Los  Angeles:  Duncan  Scott  &  Marshall  Inc.,  Ad¬ 
vertising  Representative,  1830  West  8  St., 
90057.  Phone:  213-382-6346. 

London,  England:  Alan  Delafons,  Manager,  23 
Ethelbert  Road,  Birchington,  Kent,  England. 

6  Mo.  average  net  paid  December  1966 — 23,936 
Renewal  77.71% 

a  Charter  Member,  Audit 
O Bureau  of  Circulations 

^  *  Member,  American 

Business  Press  Inc. 

'ns' 

EDITOR  &  PUBLISHER  for  July  22,  1967 


"Who's  the  Character  Who  Came  Up  with  This  Headline?" 


iiiimiigniiiiiiiiiiiiiiiiiiiiiimiiiiiiiiiiiiiiiiiiiiiiiiniiiiH 


letters 

HEAD-SPLITTING 

Three  cheers  for  Roy  Copperud  (July 
8)  on  ‘‘splitting.”  For  years.  I’ve  felt  I  was 
a  lone  minority  of  one  when  I  suggested 
to  the  “purists”  that:  if  people  can  read 
so-called  splits  in  the  straight  matter,  why 
can’t  they  equally  keep  up  when  reading 
the  heads?  In  such  splendid  isolation  I 
have  not  failed  to  permit  our  own  people 
here  to  do  it  any  way  they  wanted  to  (do 
it). 

Jim  Brooks 

Valley  of  the  Sun  Newspapers, 

Apache  Junction,  Arizona 

HEADWRITING  RULES 

Roy  H.  Copperud’s  naive  piece  on  head- 
writing  rules  that  ban  splits  and  articles 
treats  the  symptoms  and  ignores  the  dis¬ 
ease. 

It  reminded  me  of  a  wiser  memo  from 
Norman  E.  Isaacs  to  his  Courier-Journal 
and  Louisville  Times  editors  more  than  a 
year  ago.  Mr.  Isaacs  argued  against  the 
overlay  of  handed-down  “wisdom”  to  the 
effect  that  a  man  can’t  write  a  head  this 
way  or  do  that. 

He  observed  in  the  CJ&T  fewer  distor¬ 
tions  and  tortured  constructions  in  heads, 
but  precious  little  lift,  zing  and  flair.  The 
heads  read  to  him  in  a  sort  of  Chinese 
singsong. 

He  said  he’d  like  to  see  “the,”  “a,”  “an” 
whenever  they  add  to  readability.  He’s  all 
for  unusual  treatments.  But  these  ought  to 
be  used  sparingly,  to  have  real  effect. 

Well,  sir,  that  word  “sparingly’  is  the 
key  to  this  exhortation  to  cast  off  imagin¬ 
ary  shackles.  And  “whenever  they  add  to 
readability”  is  almost  a  stop  sign. 

Indeed,  a  Louisville  deskman  still  finds 
it  difficult  to  convince  a  slotman  that  a  split 
or  article  contributes,  as  nothing  else  can, 
to  readability  of  a  headline. 

Nope,  gentlemen,  as  Eugene  S.  Pulliam 
said,  “for  god’s  sake,  don’t  throw  your  bat 
in  the  mud.”  All  of  the  professional  head¬ 
line  wisdom  of  the  ages  is  NOT  hogwash, 
and  it  shows  up  well  in  the  horizontal 
heads  based  on  14-pica  columns. 

Just  keep  tuned  as  you  were  to  Howard 
Taylor  of  the  Copley  newspapers  and  your 
product  quality  can  stand  up  .  .  .  , 

As  for  the  unfortunates  who  still  have 
to  write  one-column  heads  in  regular  dis¬ 
play  type,  it’s  all  right  to  split  an  article 
all  over  the  place  with  Mr.  Copperud — or 
anyone  else  who  has  the  temerity  to  call 
bad  writing  good. 

It  will  not  make  much  difference  in  your 

miwiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii^ 

E&P  Index 


Advertising  News  .  16 

Classified  Clinic  .  18 

Editorial  Workshop .  36 

Layout  and  Design  .  26 

Personal  Mention  .  34 

Photography .  38 

Promotion .  42 

Ray  Erwin's  Column  .  4 

Shop  Talk .  56 

Syndicates  .  45 


heads.  They  are  going  to  keep  on  being 
just  plain  awkward,  as  his  repelling 
examples  demonstrate. 

Choosing  easier-to-write  splits  and 
articles,  so  as  to  eliminate  tortured  phrases 
and  trite  words,  cannot  improve  heads 
written  for  the  ridiculous  narrow  column. 

Better  advice  would  be  to  go  horizontal 
with  multi-column  headlines,  especially  if 
the  paper  has  eight  or  nine  columns  to  the 
page. 

Let’s  face  it:  The  problem  today  is  how 
to  keep  up  with  automated  composing 
when  we  have  an  acute  shortage  of  editors 
and  more  pages  to  fill. 

Well-edited  papers  will  not  try  to  speed 
up  by  cutting  quality  in  headwriting.  Some 
of  the  gap  can  be  closed  by  adopting  auto¬ 
mation  methods  of  our  own:  photocopying 
our  leads  and  art  so  type  and  engraving 
can  he  created  in  composing  while  we 
write  heads  and  cutlines,  complete  the 
layouts. 

The  pressure  to  solve  this  production 
problem  in  editing  already  is  reducing 
the  amount  of  hard  news  in  our  papers. 
College  Park,  Md.  Alfred  A.  Crowell 


(Professor  Crowell  teaches  in  the  De¬ 
partment  of  Journalism  at  the  University 
of  Maryland.) 


Short  Takes 

In  a  move  to  escape  pubic  scrutiny 
during  the  delicate  consideration  of 
Blank’s  replacement  the  city  fathers 
held  a  rump  session. — Janesville  (Wis.) 
Gazette. 

• 

The  judges  said  any  collection  of  pho¬ 
tographs  of  nudes  is  obscene,  if  the  pub¬ 
lic  area  of  the  model  is  exposed. — Rich¬ 
mond  (Va.)  News  Leader. 

• 

The  project  will  prove  an  eight-lane 
section  of  Interstate  5  Freeway  to  a 
joint  just  north  of  the  Garden  Highway. 
— Sacramento  (Calif.)  Bee. 

• 

DAR  Makes  Plans  For  George  Wash¬ 
ing  Tea. — Abingdon  (Ill.)  Argus. 

• 

An  estimated  100  persons  fled  their 
homes  in  low-flying  sections. — Rochester 
(N.Y.)  Democrat  &  Chronicle. 

• 

A  28-foot  cabin  cruiser  burst  into 
flames  a  quarter-mile  off  the  beach  and 
burned  as  thousands  jumped  into  the 
ocean  and  were  rescued  by  another  boat. 
— Philadelphia  (Pa.)  Daily  News. 


W**kly  Editor .  46 

editor  &  PUBLISHER  for  July  22,  1967 


7 


TheNew^rkTimes  sells 

space 


Tm«  m  IM  U  ta  ItPtfi  Strip*  Quota  S  3,000 


New  York  is  where  big-dollar 
advertising  decisions  are  routine.  It’s 
where  a  Yes  can  take  you  straight 
to  the  top... and  a  No  can  take  you  out 
of  the  action.  It’s  where  the  Army 
Times,  Navy  Times  and  Air  Force 
Times  come  to  sell  space-with 
advertising  like  this  in  The  New  York 
Times.  Why  the  Times?  One  good 
reason:  It’s  daily  trade  news 
headquarters  for  advertisers  and 
agencymen  in  New  York... where  more 
advertising  is  billed  than  in  the 
next  13  markets  combined.  Ask  us 
for  full  details:  Media  Advertising 
Dept.,  229  West  43d  Street,  New  York, 
N.Y.  10036;  Tel.  (212)  556-1455. 


Every  Saturday  Since  1884 


July  22,  1967 


Antitrust  Exemption  Bill: 
5  Plead  For  It,  9  Against 


15th  Witness  Brings  Disclosure 
Of  Action  To  Release  Features 


By  Luther  A.  Huston 

Washington 
Out  of  a  tidal  wave  of  testi¬ 
mony  that  has  surged  against 
the  Senate  Judiciary  Subcom¬ 
mittee  on  Antitrust  and  Monop¬ 
oly  during  the  first  two  weeks 
of  hearings  on  the  failing  news¬ 
paper  act,  a  conspicuous  fact 
emerges.  It  is  that  there  is  a 
decided  lack  of  unanimity  among 
publishers,  editors  and  profes¬ 
sors  as  to  the  merits  and  need 
for  the  bill. 

From  members  of  the  sub¬ 
committee,  there  has  been  no 
indication  of  any  attitude  or 
purpose  other  than  to  assemble 
as  much  information  as  pos¬ 
sible  on  economic  and  competi¬ 
tive  situations  in  the  newspa¬ 
per  industry.  That  information 
eventually  will  come  from  more 
than  sixty  witnesses,  of  whom 
only  fift^n  have  been  heard. 
The  hearings  are  expected  to 
run  into  November.  Whatever 
report  the  subcommittee  makes 
will  takes  weeks  to  prepare, 
hence  it  is  certain  that  no  legis¬ 
lative  action  will  be  taken  at' 
the  present  session  of  Congress. 

There  are  nine  members  of 
the  subcommittee  —  six  Demo¬ 
crats  and  three  Republicans. 
They  are  Senators  Philip  A. 
Hart,  of  Michigan,  the  chair¬ 
man,  Thomas  J.  D^d,  of  Con¬ 
necticut,  Edward  V.  Long,  of 
Missouri,  John  L.  McClellan, 
of  Arkansas,  Sam  J.  Ervin,  Jr., 
of  North  Carolina,  and  Edward 
Kennedy,  of  Massachusetts, 
Democrats,  and  Everett  Dirksen, 
of  Illinois,  Roman  L,  Hruska,  of 
Nebraska,  and  Hiram  Fong,  of 
Hawaii.  The  only  members  who 
have  attended  the  hearings,  be¬ 
sides  Chairman  Hart,  are  Fong, 
Ervin  and  Kennedy. 

Of  the  witnesses  who  have 
testified — fifteen — five  have  been 
for  the  bill,  introduced  by  Sena¬ 
tor  Carl  Hayden  of  Arizona  for 
hunself  and  fourteen  other 
Senators,  which  would  exempt 
from  the  antitrust  laws  operat¬ 
ing  agreements  between  news- 

EDITOR  ac  PUBLISHER 


papers  one  of  which  must  be  in 
a  financially  unsound  condition 
and  likely  to  fail.  Those  five 
are  William  Small,  Jr.,  of  the 
Tucson  (Ariz.)  Citizen,  Ar¬ 
thur  B.  Hanson,  General  Coun¬ 
sel  of  the  American  Newspa¬ 
per  Publishers  Association,  Prof. 
Richard  Day  of  Ohio  State  Uni¬ 
versity  Law  School,  Richard 
Lloyd  Jones,  Jr.,  president  of 
the  Newspaper  Printing  Corpo¬ 
ration,  of  Tulsa,  Okla.,  and 
Jack  Howard,  president  of 
Scripps-Howard  Newspapers. 

The  opposing  array  has  in¬ 
cluded  Eugene  Cervi,  publisher 
of  a  Denver,  Colo.,  weekly  news¬ 
paper,  Elmer  Brown,  president 
of  the  International  Typographi¬ 
cal  Union,  Evan  Mecham,  a 
Tucson,  Ariz.  publisher,  Louis 
Loeb,  general  counsel  of  the 
New  York  Times,  William  Far- 
son,  of  the  American  Newspaper 
Guild,  Roy  McDonald,  publisher 
of  the  Chattanooga,  Tenn., 
News-Free  Press,  Professor 
Bryce  Rucker,  of  the  Southern 
Illinois  University,  University 
School  of  Journalism,  Professor 
John  Flynn,  of  the  University  of 
Utah  Law  School,  and  Ben  Bag- 
dikian,  a  free-lance  critic  of 
newspapers. 

A  fifteenth  witness,  Norman 
Cherniss,  of  Riverside,  Calif., 
did  not  take  a  specific  position 
on  the  bill.  Ha  confined  himself 
to  an  assault  upon  the  exclusiv¬ 
ity  of  syndicate  feature  con¬ 
tracts.  Cherniss’  appearance  de¬ 
veloped  the  only  real  spot  news 
of  the  hearings,  the  fact  that  the 
department  of  Justice  was  try¬ 
ing  to  work  out  a  formula  to 
circumscribe,  but  not  eliminate, 
the  exclusive  franchise  provi¬ 
sions  of  syndicate  feature  con¬ 
tracts. 

At  the  next  session,  July  25, 
the  witnesses  will  be  W.  P.  At¬ 
kinson,  publisher  of  the  9kla- 
homa  Journal;  Gene  Stipe,  an 
Oklahoma  State  Senator;  and 
Prof.  Jesse  Markham  of  Prince¬ 
ton. 

for  July  22,  1967 


Others  scheduled  are: 

July  25 — Prof.  William  Rivers, 
Stanford;  Frank  A.  Daniels, 
publisher  of  the  Raleigh  news¬ 
papers;  and  Brian  McNamara, 
Columbus,  0. 

July  27 — Joseph  Pulitzer  Jr., 
St.  Louis  Post-Dispatch;  G.  0. 
Markuson,  Hearst  Newspapers; 
Charles  L.  Gould,  San  Francisco 
Examiner;  and  Charles  De 
Young  Thierot,  San  Francisco 
Chronicle. 

July  28 — J.  Hart  Clinton, 
San  Mateo  Times;  Thurston 
Twigg-Smith,  Honolulu  Adver¬ 
tiser;  and  Michael  Dworkin, 
Ann  Arbor,  Mich. 

The  testimony  of  witnesses 
who  appeared  during  the  second 
week  of  the  hearings  is  re¬ 
counted  in  ensuing  paragraphs. 

Problems  with  Guild 

Louis  M.  Loeb,  general  coun¬ 
sel  of  the  New  York  Times,  testi¬ 
fying  on  the  third  day  of  the 
hearings,  was  questioned  as  to 
reports  that  the  Times  might 
establish  an  afternoon  news¬ 
paper  in  New  York.  He  said  the 
Times  was  considering  the  pos¬ 
sibility  but  that  a  final  decision 
was  not  likely  for  some  time. 

One  of  the  big  problems  that 
would  have  to  be  solved,  Loeb 
said,  was  the  attitude  of  labor 
unions.  He  said  there  had  been 
discussions  with  union  officials 
and  that  those  conducting  the 
negotiations  on  behalf  of  the 
Times  were  satisfied  with  the 
cooperative  attitude  of  the  craft 
unions. 

But  this  was  not  true,  he  de¬ 
clared,  of  the  American  News¬ 
paper  Guild.  The  attitude  of  the 
Guild,  which  he  thought  would 
profit  most  from  the  creation  of 
a  new  newspaper,  had  been 
“most  unsatisfactory.”  Loeb  said 
he  could  not  be  specific  as  to 
the  problems  involved  with  the 
Guild,  and  should  not  be,  be¬ 
cause  of  the  delicacy  of  the 
negotiations. 

Later  in  the  hearings,  a 
spokesman  for  the  Guild  dis¬ 
claimed  any  knowledge  of  any 
bargaining  that  was  going  on 
with  respect  to  a  new  news¬ 
paper.  Negotiations  covering  re¬ 
newal  of  the  current  contract 
with  the  Times  are  being  con¬ 


ducted  but  the  Guild  has  not 
received  any  specific  proposals 
from  the  Times,  he  said. 

William  J.  Farson,  ANG  ex¬ 
ecutive  vicepresident,  who  was 
the  Guild’s  principal  witness, 
interposed  that  “it  would  be 
fatuous  to  say”  that  the  Guild 
would  block  the  establishment  of 
an  afternoon  paper  in  New  York 
by  unreasonable  demands. 

Opposed  to  Exemption 

In  his  prepared  statement, 
and  under  questioning,  Loeb  op¬ 
posed  S.1312,  the  pending  bill. 
He  said  his  statement  repre¬ 
sented  his  “professional  views 
based  on  my  experience  over  the 
years  with  newspaper  publish¬ 
ing.”  The  Times,  he  said,  had  no 
reason  to  be  directly  concerned 
with  the  problems  S.1312  is 
designed  to  solve. 

“First  let  me  say  that  I  do 
not  see  any  necessity  for  anti¬ 
trust  legislation  that  singles  out 
and  applies  only  to  newspapers,” 
said  Loeb.  “Indeed,  I  think  it 
may  well  be  against  the  public 
interest  and  in  the  long  run 
against  the  interest  of  the  press 
for  it  to  be  involved  in  such 
special  legislation.  I  believe  that 
the  law  as  it  now  stands,  both 
statutory  and  decisional,  will 
permit  newspapers  to  accom¬ 
plish  much  of  what  S.1312  is 
designed  to  insure,  providing  the 
antitrust  enforcement  agencies 
act  in  a  reasonable,  understand¬ 
ing  and  fair  manner.” 

Many  newspapers  have  func¬ 
tioned  successfully  under  joint 
operating  agreements  without 
intervention  from  the  Justice 
Department,  Loeb  pointed  out 
and,  in  his  opinion,  joint  use  of 
facilities  is  legally  permissible. 
Joint  circulation  and  advertis¬ 
ing  staffs  also  seemed  legally 
permissible. 

Option  for  Advertisers 

“If,  however,  the  two  papers 
should  decide  to  require  the  ad¬ 
vertisers  to  place  copy  in  both 
papers  in  order  to  get  into 
either,  I  think  the  Department 
of  Justice  would  and  should 
claim  this  to  constitute  an  un¬ 
reasonable  restraint  on  competi¬ 
tion,”  Loeb  said. 

Earlier  in  the  hearings  Wil¬ 
liam  Small  Jr.  testified  that  ad¬ 
vertisers  there  could  place  copy 
in  either  or  both  of  the  Tucson 
papers. 

“In  summation,”  Loeb  said,  "I 
do  not  favor  a  blanket  exemp¬ 
tion  from  the  antitrust  laws  for 
the  newspaper  industry.  I  be- 
{Continued  on  page  47)* 


9 


AP,  Reuters 
News  Link 
Ends  Sept.  7 

A  long-standing  news  ex¬ 
change  agreement  between  the 
Associated  Press  and  Reuters 
will  end  on  September  7. 

A  brief  announcement  dis¬ 
tributed  by  both  news  agencies 
on  Tuesday  (July  18)  said  that 
from  the  cut  off  date  each 
“organization  will  make  its  owm 
arrangements  for  gathering 
news  in  England  and  the 
United  States  respectively.” 

The  agreement,  dating  from 
World  War  I,  provided  that 
Reuters  would  supply  news 
from  the  British  Isles  in  return 
for  the  AP  supplying  news 
from  the  United  States.  Each 
agency  was  free  to  distribute 
the  other’s  news  in  countries 
other  than  that  in  which  it  was 
gathered. 

Cost  of  Coverage 

AP’s  general  manager,  Wes 
Gallagher,  told  E&P:  “Over  the 
years  the  value  of  news  from 
the  United  States  has  increased. 
Also,  it’s  costing  more  cash  to 
cover  the  U.S.  Last  year  we 
spent  |51-million  on  a  world 
wide  basis  on  news  gathering. 
Reuters  spent  approximately 
$12-million  ...  we  asked  the 
Reuters  management  to  pay  a 
differential.  They  decided  not  to 
do  so,  preferring  instead  to 
increase  their  own  staff  cover¬ 
age  from  the  U.S.” 

Gallagher  said  AP  had  re¬ 
ceived  the  Press  Association 
coverage  from  Britain  through 
Reuters.  Now,  the  AP  will  be 
dealing  directly  with  Press  As¬ 
sociation  in  London.  “We  have 
a  large  bureau  in  London  w’hich, 
together  with  the  PA  report, 
will  provide  us  with  exactly  the 
same  news  file  as  before.” 

A  spokesman  at  Reuters’ 
New  York  bureau  commented: 
“All  I  can  tell  you  is  that  termi¬ 
nation  of  the  agreement  was 
decided  by  management  .  .  . 
London  executives  will  be  draw¬ 
ing  up  a  plan  for  expanded 
coverage  in  the  U.S.  by  our  own 
correspondents  replacing  the 
service  we  had  from  AP.” 

Under  the  agreement, 
Reuters  took  the  AP’s  ‘A’  wire, 
rewriting  leads  and  changing 
copy  styles  for  its  British  audi¬ 
ence.  Reuters  maintains  its  own 
bureau  in  Washington  which 
provides  independent  coverage 
from  the  U.S.  capital.  Simi¬ 
larly,  Reuters  has  staff  corre¬ 
spondents  manning  a  bureau  at 
the  United  Nations. 

When  the  agreement  with  AP 


terminates,  it  seems  likely  that 
Reuters  will  establish  bureaus 
in  Los  Angeles,  San  Francisco, 
and,  possibly  in  a  Texas  city. 
The  agency  has  stringers  in 
other  major  U.S.  cities. 

Stormy  Years 

The  relationship  between  AP 
and  Reuters  has  been  one  of 
mutual  cooperation,  particularly 
in  recent  years,  following  a 
period  of  stormy  policy  and 
competitive  disagreements. 

It  was  a  relationship  that 
began  in  1893  allowing  the 
newly  formed  Associated  Press 
to  win  a  decisive  victory  over 
the  old  United  Press.  Preferring 
to  deal  directly  with  a  national 
association  of  newspapers,  the 
Reuter  agency  offered  the  exclu¬ 
sive  cartel  contract  to  the  AP. 
It  was  accepted  and  from  that 
moment  the  new  agency  went 
forward  to  success,  but  AP  at 
the  same  time  became  a  fettered 
member  of  the  European  cartel. 
The  latter  situation  took  years 
to  overcome. 

The  earlier  relationship  be¬ 
tween  AP  and  Reuter  was  well 
summed  up  in  comments  made 
in  1951  at  a  Centenary  dinner 
for  the  British  news  agency  by 
the  Archbishop  of  Canterbury. 
Dr.  Geoffrey  Fisher,  noted  amid 
laughter,  “I  confess  that  I  find 
myself  surprised  and  even  taken 
atock  tonight  because  here 
everything  is  billing  and  cooing 
between  Reuters  and  the  AP  of 
the  United  States.  As  I  read 
the  book  “Reuters  Century” 
they  were  bitter  enemies,  and 
Mr,  Kent  Cooper  (AP  general 
manager)  led  the  fight  from  the 
other  side.  Well,  I  am  very  glad 
to  find  that  in  one  sphere  of 
human  endeavor  peace  has 
supervened  .  .  .” 

In  recent  history  Reuters  be¬ 
came  a  cooperative  like  the  AP, 
its  ownership  resting  with  pub¬ 
lishers  of  the  national  and 
provincial  newspapers  in  Eng¬ 
land  and  several  in  Australia 
and  New  Zealand. 

• 

Two  AANR  Chapters 
Elect  New  Officers 

Two  chapters  of  the  Ameri¬ 
can  Association  of  Newspaper 
Representatives  have  announced 
new  officers  for  the  coming  year, 
through  June  30,  1968: 

Kansas  City — Cranston  M. 
Lintecum  (Allen-Klapp)  presi¬ 
dent;  Robert  Linton  (South¬ 
west  Dailies)  vicepresident;  and 
William  Bonham  (Branham) 
secretary-treasurer. 

Philadelphia — Dana  Carroll 
(Cresmer,  Woodw'ard,  O’Mara 
&  Ormsbee)  president;  Russell 
E.  Franz  (Julius  Mathews) 
vicepresident;  and  Robert 
Kramer  (Katz)  secretary- 
treasurer. 


Manning 
Row  Closes 
Utica  Papers 

Utica,  N.  Y. 

Striking  pressmen  continued 
to  block  publication  this  week 
of  the  Utica  Observer-  Dispatch 
and  Utica  Daily  Press,  Gannett 
Group  newspapers.  Negotia¬ 
tions  with  the  pressmen’s  union 
collapsed  July  17. 

Picket  lines  were  set  up  out¬ 
side  the  plant  which  produces 
the  morning  Press  and  the  eve- 
ning-Sunday  Observer-Dispatch. 
The  pressmen  walked  out  w’hen 
they  failed  to  reach  agreement 
with  management  over  manning 
of  new  presses  expected  to  come 
into  operation  at  the  plant  next 
spring. 

Herman  E.  Moecker,  pub¬ 
lisher,  told  E&P:  “We  bought 
10  Scott  press  units  from  the 
Dallas  Times  Herald,  the  pur¬ 
chase  being  made  in  1965.  We 
expect  to  have  them  in  opera¬ 
tion  next  year,  therefore  we 
started  discussing  new  manning 
schedules.  The  union  has  been 
asking  for  tA\'o  additional  men 
on  each  machine  over  our  pres¬ 
ent  manning — an  approximate 
manning  increase  of  between 
30-35  percent.” 

Moecker,  who  sent  a  letter  to 
330  fulltime  employes  of  the 
newspaper  asking  them  to  re¬ 
turn  to  work,  reported  that  by 
mid-week  he  had  full  employ¬ 
ment  in  advertising  and  circula¬ 
tion  departments,  “plus  a  third 
of  the  regular  editorial  team 
reporting  for  work.” 

Unions  observing  picket  lines 
set  up  by  the  14  striking  mem¬ 
bers  of  Local  58  of  the  printing 
and  pressmen’s  union,  were 
printers,  stereotypers  and  en¬ 
gravers.  According  to  Moecker, 
some  guild  members  were  cross¬ 
ing  the  line. 

The  contract  with  the  press¬ 
men  expired  Feb.  1.  In  addition 
to  the  manning  issue,  the  press¬ 
men  are  seeking  wage  increases 
and  other  benefits.  Contract 
issues  with  other  unions,  re¬ 
portedly,  remain  to  be  settled, 

• 

Irving  L.  Martin  Dies 

Stockton,  Calif. 

Irving  L.  Martin,  48,  pub¬ 
lisher  of  the  Stockton  Record 
and  third  generation  member  of 
the  newspaper’s  founding  fam¬ 
ily,  died  in  his  sleep  July  19. 
After  military  service  he  be¬ 
came  co-publisher  with  Ross 
Williams  in  1952,  when  his 
grandfather  died.  He  advanced 
to  publisher  and  president  when 
Williams  died  last  year. 

EDITOR  SC  I 


Reporter’s  Pay 
Increased  $30 

Chicago 

Chicago's  American  and  the 
AFL-CIO  Chicago  Editorial  As¬ 
sociation  have  agreed  to  wage 
scales  that  will  bring  reporters 
an  increase  of  $30  a  week  on 
June  10,  1968,  and  rewritemen 
and  copy  readers  $25  more  a 
week  on  the  same  date. 

Rewrite  and  copy  desk  men 
who  are  receiving  $190  a  week 
got  $205  effective  June  12.  They 
go  to  $210  Dec.  11  then  to  $215 
next  year.  Reporters,  now  at 
$175  go  to  $205  in  steps  of  $190 
and  $200. 

A  feature  of  the  new’  agree¬ 
ment,  according  to  Don  Husch, 
union  president  and  an  Ameri¬ 
can  copy  reader,  is  that  over¬ 
scale  editorial  personnel  re¬ 
ceived  the  same  raises,  rather 
than  the  difference  between 
present  salary  and  the  new 
scale.  Sub-editors  received  a  $5 
w’eekly  increase  and  now  are 
$20  over  scale,  or  $235  by  June 
10,  1968. 

The  agreement  provides  three 
w'eeks  extra  vacation  for  base¬ 
ball  writers  and  paid  holidays 
during  the  sports  seasons;  in¬ 
creased  gasoline  and  meal  al¬ 
lowances  ;  prorated  vacation 
time  for  retirees;  and  a  more 
liberal  nightside  differential 
policy. 

• 

Dean  Kenneth  Olson 
Of  Medill  School  Dies 

Evanston,  Ill. 

Kenneth  E.  Olson,  71,  dean 
emeritus  of  Northwestern  Uni¬ 
versity’s  Medill  School  of  Jour¬ 
nalism,  died  July  13  of  a  heart 
attack.  He  w’as  Medill  dean 
from  1937  to  1957,  retiring  be¬ 
cause  of  ill  health. 

At  Medill  he  introduced  the 
first  five-year  training  program 
for  journalists  and  the  master 
of  science  degree  in  journalism. 
He  continued  to  teach  until  1963 
as  dean  emeritus  and  also  did 
research  for  his  book,  “The  His¬ 
tory  Makers,”  published  in 
1966.  He  had  worked  for  news¬ 
papers  in  Minnesota  and  Wis¬ 
consin,  later  w’as  managing  edi¬ 
tor  of  the  Madison  (Wis.) 
Capital  Times. 

• 

Financial  Editor 

Chicago 

Louis  Saxon  has  been  ajh 
pointed  financial  editor  of  Chi¬ 
cago’s  American,  succeeding 
Thomas  G.  Michelmore,  retired. 
William  Gruber  succeeds  Saxon 
as  assistant  financial  editor. 
Saxon  has  been  with  the  Ameri¬ 
can  since  1928. 

UBLISHER  for  July  22,  1967 


10 


Budget  Blight  Faces 
Next  Guild  President 


Washington 
Delepra  tes  representing  the 
31,000  members  of  the  Amer¬ 
ican  Newspaper  Guild  at  the 
34th  annual  convention  in  Ot¬ 
tawa,  July  24-28,  will  choose  a 
new  president  of  the  union. 

No  opposition  has  developed 
to  the  announced  candidacy  of 
James  B.  Woods  of  St.  Louis 
who  seeks  to  fill  the  vacancy 
created  by  the  retirement  of 
Arthur  Rosenstock  of  New 
York. 

President  since  1959 — longer 
than  any  of  his  predecessors, 
including  Heywood  Broun — 
Rosenstock  announced  he  had 
decided  not  to  run  for  re-elec¬ 
tion  to  the  ANG’s  highest  office 
which  is  unsalaried.  His  total 
compensation,  with  expenses, 
from  the  Guild  was  $4,145  last 
year.  He  is  regularly  employed 
as  supervising  librarian  at  the 
New  York  Post. 

The  Guild’s  chief  administra¬ 
tive  officers,  Executive  Vice- 
president  William  J.  Farson  and 
Secretary-Treasurer  Charles  A. 
Perlik  Jr.,  are  running  for  re- 
election.  Their  jobs  carry  sal¬ 
aries  in  the  range  of  $16,000  a 
year.  Farson  received  total 
compensation  of  $22,737  last 
year  while  Perlik  received  $25,- 
241. 

Contests  for  Board 

Nominations  for  all  of  the 
ANG  offices  will  be  made  at  the 
Friday  session  of  the  conven¬ 
tion.  If  there  are  two  or  more 
candidates  for  any  office,  election 
is  by  the  general  membership 
at  a  later  date. 

While  Woods,  who  has  been 
vicepresident  for  the  Midwest¬ 
ern  Region  3  since  1955,  ap¬ 
peared  to  have  no  opponent  for 
the  presidency,  contests  were 
developing  for  memberships  on 
the  International  Executive 
Board. 

Woods,  who  is  state  editor  of 
the  St,  Louis  Post-Dispatch  and 
a  former  president  of  the  St. 
Louis  local,  had  announced  he 
would  not  seek  re-election  to  the 
Board.  Rosenstock’s  “unalter¬ 
able”  decision  to  step  down,  he 
said  later,  “put  matters  in  a 
different  light”  and  on  the  urg¬ 
ing  of  several  leaders  in  various 
segments  of  the  union  he  de¬ 
cided  to  run  for  the  top  office. 

Rosenstock  became  a  charter 
member  of  the  Guild  in  1933 
while  he  was  working  for  the 

IBrona:  Home  News,  which  was 
sbsorbed  into  the  Post  several 
years  ago.  He  was  a  regional 


vicepresident  from  New  York 
from  1955  through  1957. 

Convention  delegates  will  be 
urged  to  give  primary  considera¬ 
tion  to  endorsing  proposals  for 
rebuilding  the  Guild’s  financial 
structure.  Income  for  the  past 
fiscal  year  of  $549,672  fell  short 
by  $20,000  from  the  estimate 
and  was  more  than  $41,000  be¬ 
low  expenditures. 

Erosion  Felt  in  Finances 

“ANG  finances,”  says  the 
Officers’  Report,  “felt  the  ero¬ 
sion  caused  by  the  newspaper 
suspensions  and  mergers  more 
sharply  and  decisively  than  ever 
before  during  the  past  fiscal 
year  .  .  .  The  books  closed  on 
April  30,  1967  with  the  General 
Fund  $19,611  in  the  red,  its 
worst  deficit  position  since  fiscal 
1954-55.” 

Not  only  have  Defense  Fund 
repayments  fallen  behind,  the 
report  noted,  but  there  is  a  de¬ 
clining  trend  in  regular  member 
per  capita  payments.  The  latter 
situation  has  grown  out  of  the 
loss  of  4,600  jobs  in  Guild  juris¬ 
dictions  over  the  past  seven 
years.  In  November,  1966,  mem¬ 
bership  fell  to  30,554.  The  peak 
for  the  year  was  31,629. 

Membership  in  good  standing 
fluctuated  from  75%  to  88% 
during  the  period  covered  in  the 
Officers’  Reports. 

As  of  April  30,  the  Guild  had 
a  yearly  average  of  28,107  em¬ 
ployed  members,  1,560  unem¬ 
ployed  and  retired  members,  and 
1,013  part-time  members.  In  ad¬ 
dition,  there  were  136  agency 
members  and  29  members-at- 
large  contributing  per  capita. 

“Three  hundred  members 
thrown  out  of  work  on  a  merged 
paper  instantly  stop  paying 
dues,  and  per  capitas  also 
cease,”  the  officers  comment.  “It 
takes  a  long  time  before  growth 
overcomes  such  sudden  losses 
and  the  income  flow  resumes, 
but  spending  goes  on  apace 
nonetheless. 

*Like  Everyone  Else’ 

“One  consequence,  and  the 
most  serious  one,  has  been  that 
the  constitutional  machinery  re¬ 
lating  per  capita  to  the  top  re¬ 
porter  minimum  average  has 
been  unable  to  produce  income 
sufficient  to  offset  the  member¬ 
ship  losses. 

“For  example,  had  the  1966- 
67  anticipated  monthly  per 
capita  average  been  attained, 
new  money  for  the  General 
Fund  would  have  resulted  in 


editor  dc  PUBLISHER  for  July  22,  1967 


the  amount  of  $16,269.  Because 
the  per  capita  average  actually 
came  to  only  28,243,  new  income 
was  more  than  $4,000  under 
what  was  expected,  and  needed. 

“At  the  same  time,  ANG,  like 
everyone  else,  has  been  feeling 
the  pinch  of  the  growing  cost 
of  carrying  on  its  business.” 

The  Executive  Board  is  call¬ 
ing  for  an  increase  in  dues  and 
a  high-powered  organizing  cam¬ 


paign  to  bring  new  members 
into  the  fold. 

$1.3  Million  for  Defense 

The  officers  found  that  the 
Defense  Fund  “added  lustre  to 
an  otherwise  bleak  financial  pic¬ 
ture,”  with  assets  of  $1,312,905 
at  the  close  of  the  fiscal  year, 
after  paying  out  $1,145,490. 

Eleven  special  assessments 
{Continued  on  page  50) 


‘SPORTS  ESSAYIST’ 

By  Heywood  Hale  Broun 

(A  first-person  autobiographical  essay  in,  oddly  enough, 
the  third  person.  The  writer  is  the  son  of  the  late  Heywood 
Broun,  celebrated  columnist  and  founder  of  the  American 
Newspaper  Guild.) 

Early  in  1966,  at  the  behest  of  Gordon  Manning,  CBS 
News  Vice  President  and  Director  of  News,  Heywood  Hale 
Broun  auditioned  for  the  job  of  sports  essayist — essayist  is 
an  awkward  word  but  so  is  any  description  of  what  Broun 
does— for  the  CBS  EVENING  NEWS  WITH  ROGER  MUDD 
(Saturdays,  6:30-7:00  PM,  EDT  in  some  areas;  7:00-7:30 
PM,  EDT  in  others).  Since  February  1966,  he  has  been  doing 
a  weekly  piece,  with  an  occasional  report  for  the  daily  CBS 
EVENING  NEWS  WITH  WALTER  CRONKITE. 

Broun’s  career  illustrates  either  a  broad  spectrum  of  in¬ 
terests  or  a  deplorable  lack  of  purpose.  While  at  Swarthmore 
College,  from  which  he  was  graduated  in  1940,  he  was  deter¬ 
mined  to  be  a  teacher  of  college  English.  He  became  instead 
a  sportswriter  for  the  newspaper  PM  and  the  co-proprietor 
of  a  small  hot-jazz  record  company  HRS,  (the  Hot  Record 
Society).  He  was  also  the  full  proprietor  of  an  even  smaller 
jazz  record  company.  Delta,  which  in  1940  recorded  elderly 
New  Orleans  jazzmen  in  an  effort  at  catching  the  sound  of 
pre-1917  music  before  it  played  its  own  funeral  march. 

After  a  year  of  these  non-academic  activities,  Broun  was 
drafted  in  the  first,  or  “cream-of-our-youth”  conscription,  a 
fact  which  caused  great  amazement  and  amusement  among 
his  friends.  He  was  discharged  in  December  1945  as  a  T/Sgt 
of  Artillery  after  a  four-and-a-half-year  stint  which  in¬ 
cluded  a  year  in  the  European  theater  and  a  mysterious  nine 
months  at  the  University  of  Pittsburgh  where  for  reasons 
clear  to  no  one  he  was  taught  the  Serbo-Croatian  language. 

After  the  war  he  returned  to  PM,  a  now  defunct  New 
York  daily,  and  was,  very  briefly,  its  sports  editor,  and  for 
several  years  wrote  a  sport  column,  a  Sunday  humor  column, 
book  reviews,  baseball  and  general  snorts.  When  PM  became 
the  New  York  Star,  he  stayed  with  it.  The  day  the  Star  put 
Broun’s  name  on  the  side  of  the  delivery  trucks,  it  went 
out  of  business.  Saddened  by  this  omen,  he  determined  on  a 
new  career,  entering  the  theater  in  February  1949  when 
Phil  Silvers 'was  kind  enough  to  put  him  in  a  television  show 
called  “Arrow  Theater.” 

That  summer  Broun  worked  in  his  home  town  summer 
stock  theater  in  Woodstock,  N.Y.,  where  he  met  and  married 
the  leading  lady,  Jane  Lloyd-Jones.  A  son,  Heywood  Orren 
Broun,  is  17. 

Lists  of  old  plays,  like  scores  of  old  ball  games,  are  not 
of  interest  to  most  readers,  Broun  feels.  He  suggests  that  any 
relentless  researcher  check  Who’s  Who  in  the  American 
Theater,  although  Broun’s  presence  in  such  a  volume  amazes 
and  amuses  him. 

In  1965,  Broun  wrote  a  book  on  theater  and  sport  called 
“A  Studied  Madness”  which  was  published  by  Doubleday,  and 
since  then  he  has  been  a  fairly  assiduous  magazine  writer, 
specializing  in  articles  about  obscure  Victorians. 

Broun  opened  on  Broadway  in  April  in  a  new  play  by 
Jules  Feiffer  called  “Little  Murders.”  It  lasted  just  a  few 
days,  giving  Broun  plenty  of  time  to  concentrate  on  his  chores 
for  the  CBS  EVENING  NEWS  WITH  ROGER  MUDD. 


11 


$40  FOR  RIDE  INTO  ETERNITY 


Some  Helpful  Hints 
For  Riot  Reporters 


That  tiny  light  in  your  tele¬ 
phone  booth  makes  you  feel  so 
naked.  .  .  . 

That  glazed  look  of  hate  in 
the  eyes  of  a  Negro  rioter.  .  .  . 

That  frustrated  fury  on  the 
face  of  a  white  fireman  crad¬ 
ling  the  body  of  a  buddy  killed 
by  rioters. 

Those  are  some  of  the  dangers 
facing  a  newsman  covering  a 
riot  such  as  hit  Newark,  N.J. 
on  July  12.  United  Press  Inter¬ 
national  asked  its  30  newsmen 
and  photographers  who  w’ere  on 
the  riot  scenes  in  Newark, 
Plainfield,  Jersey  City  and 
Montclair  to  write  down  their 
impressions  and  suggestions  for 
future  emergencies,  and  the  fol¬ 
lowing  contains  some  helpful 
hints. 

1,  Communications 

“How  do  you  get  the  light  in 
the  phone  bwth  to  go  out  when 
you  are  phoning  from  an  area 
ringing  with  sniper  fire?,”  asked 
Richard  Cohen  of  the  New  York 
staff.  “Lighted  glass  phone 
booths  with  white  reporters  in¬ 
side  make  excellent  targets.”  It’s 
not  always  possible  to  extin¬ 
guish  the  light,  but  Robert  Sul¬ 
livan  of  the  New  York  staff 
said  he  found  a  way  to  speed 
up  calls.  “Dial  the  operator  di¬ 
rect,  explain  the  danger  and  she 
usually  gives  you  deluxe  serv¬ 
ice.” 

And  what  do  you  do  when 
you  run  out  of  dimes,  and  the 


RIOT  HELMET  worn  by  UPl  pho¬ 
tographer  Harry  Leder,  covering 
the  Newark  story,  was  painted 
black  "to  make  us  as  inconspicuous 
as  possible,  because  a  cameraman 
seems  to  be  a  natural  target  tor 
snipers  and  bottle-throwers." 


bullets  are  whining  around  the 
booth?  Don’t,  says  Sullivan.  Get 
a  goodly  supply  before  reaching 
the  riot  scene. 

Another  tip.  Advise  the  re¬ 
write  desk  in  advance  to  take 
dictation  quickly  and  with  a 
minimum  of  interruptions. 
“There’s  nothing  more  unnerv¬ 
ing,”  said  Howard  Crook  of  the 
New  York  desk,  “than  to  have 
the  guy  on  the  other  end  of  the 
line  say  .  .  .  ‘just  a  minute  .  .  .’ 
and  leave  you  hanging  while 
bottles  whiz  around  your  booth. 

2.  Emotions 

This  danger  comes  from  both 
sides.  For  example.  A  little  girl 
leaned  over  a  second-story  bal¬ 
cony  and  spat  at  Perry  Young 
of  the  Newark  bureau.  Her  dad 
yelled,  “get  Whitey.”  A  few 
minutes  later  Young  stopped  to 
talk  with  four  Negroes  sitting 
on  a  bench.  Three  left  immedi¬ 
ately.  The  fourth  said,  “Please, 
man,  just  get  away.  You’ll  get 
us  both  killed.”  Photographers 
and  white  newsmen  were  special 
targets  of  rioters  as  indicated 
by  an  incident  related  by  Wil¬ 
liam  Keough  of  the  Newark 
bureau.  A  Negro  man  in  his 
late  20’s  walked  up  to  Keough 
and,  apparently  mistaking  him 
for  a  Puerto  Rican,  said: 
“Puerto  Ricans  are  great  guys 

but  white  people  are  b - s.  I’d 

like  to  get  me  a  white  man  and 
cut  out  his  heart.  I’ve  got  me 
three  hand  grenades  and  I’m 
gonna  blow  up  a  fire  station  to¬ 
night.” 

White  emotions  ran  almost  as 
high.  Crook  had  his  worst  mo¬ 
ment  in  the  darkened  Engine 
Company  11  fire  station  the 
night  its  captain  died  in  the 
rioting.  Moments  after  the  cap¬ 
tain  died.  Crook  asked  for  the 
victim’s  first  name.  It  was  like 
igniting  a  powder  dump.  One 
fireman  berated  the  press  for 
always  writing  about  “black 
power”  and  “sympathizing” 
with  Negroes.  Another  said, 

“Don’t  give  the  B - anj’thing.” 

Another  took  a  swing  at  Crook 
and  had  to  be  restrained  by 
police  who  ushered  Crook  out 
into  sniper  fire. 

3.  Transportation 

Reporters  should  remember, 
says  Sullivan,  to  drive  through 
“rebel-held”  territory  at  normal 
speeds.  A  speeding  car  driven 
by  a  white  man  is  a  tempting 

(Continued  on  page  47) 


RIOT  VIEWS  being  sought  by  Douglas  Smart,  UPl  staffer,  from 
residents  of  Newark's  Central  Ward.  Those  responding  are  Mary 
Anason,  43,  a  mother  of  three;  John  Granger,  16,  and  Mrs.  Alice 
Preston,  40. 


You  Gould  Go  Anywhere- 
If  Police  Got  the  Word 

Newsmen  covering  the  racial  injuring  the  driver’s  arm. 
riots  in  Newark  were  hampered  To  help  cover  the  riots,  the 
by  conflicting  instructions  from  AP  dispatched  extra  men  from 
law  enforcement  officials  man-  Philadelphia,  Atlantic  City, 
ning  the  barricades,  according  Trenton,  and  New  York, 
to  Robert  Haring,  chief  of  the  One  of  the  first  AP  staffer* 
Newark  bureau  of  the  Associ-  on  the  scene  of  the  riots  was 
ated  Press.  Princeton  University  senior 

Haring  moved  to  Newark  re-  Michael  SnifFen,  who  is  spend- 
cently  from  Columbus,  Ohio,  ing  his  summer  working  in  the 
where  as  Ohio  news  editor  he  Newark  bureau  while  waiting 
oversaw  similar  riots  in  Cleve-  a  thesis  on  Newark’s  poverty- 
land.  stricken  area,  where  he  lives. 

Regarding  the  Newark  ex-  Newark  AP  staffer  Harris 
perience.  Haring  said:  “At  MacBeth,  w’hite,  drove  into  a 
many  points  you  had  trouble  Negro  neighborhood  in  Plain¬ 
getting  in  to  the  riot  area,  field,  N,  J.,  accompanied  by  two 
Newsmen  were  supposed  to  have  Negro  photographers  and  a 
free  access,  but  many  of  the  Negro  city  councilman.  When 
men  actually  manning  the  bar-  the  cameramen  got  out  of  the 
ricades  —  National  Guardsmen  car  to  take  pictures,  an  angry 
and  police — didn’t  get  the  word  crowd  seized  their  cameras  and 
and  kept  newsmen  out.  They  smashed  them, 
weren’t  taking  any  chances  in  The  photographers  returned 
letting  the  wrong  people  in  the  to  the  car  in  which  MacBeth 
riot  area.”  had  prudently  remained,  un- 

harmed  but  shaking. 

Official  Order  Lester  Carson, 

The  official  order  was  that  a  Negro  AP  staffer,  was  pinned 
newsmen  could  go  anywhere,  down  by  crossfire  between 
But,  as  one  state  policeman  told  snipers  on  the  roof  of  a  housing 
Haring,  “not  everybody  gets  the  project  and  National  Guards- 
word.”  men  using  machine  guns. 

Haring  soon  found  this  out  Austin  Scott,  A  Negro  and  a 
for  himself.  Police  standing  member  of  the  AP’s  racial  task 
guard  let  no  one  through,  force,  flew  to  Newark  from  Bos- 
Haring  drove  three  blocks  ton,  where  he  had  just  finished 
further  before  trying  to  enter  covering  the  NAACP  conven- 
the  riot  zone  again.  This  time  tion. 

he  was  allowed  entrance,  but  David  Hardy,  a  Negro  re¬ 
police  insisted  on  searching  his  porter  on  the  Flainfied  Courie^ 
car.  News,  gave  the  AP  an  eyewit-  ] 

A  brick  was  thrown  through  ness  account  of  the  fatal  stwnp-  i 
the  windshield  of  one  AP  car,  ing  of  a  Plainfield  policeman,  j 

EDITOR  8C  PUBLISHER  for  July  22,  1967  . 


EDI 

—  -  ■ 


12 


/  Was  Afraid  to  Take  Pictures 

By  Joel  Landau,  UPI  Photographer 


Men,  women  and  children 
fought  on  Springfield  Avenue 
for  their  share  of  the  merchan¬ 
dise  from  looted  stores. 

It  was  noon  and  it  was  a 
frightening  thing  to  see. 

No  policemen  on  foot  or  any 
National  Guardsmen  could  be 
seen. 

In  the  area  of  Springfield 
and  Belmont  Avenue  in  New¬ 
ark,  I  saw  the  Owl  Liquor 
Store  being  looted.  A  truck 
with  National  Guardsmen  with 
rifles  and  bayonets  roared  past. 
A  State  Police  car  drove  up  with 
shotguns. 

This  is  so  hard  to  believe. 
Everyone — just  everyone  is  loot¬ 
ing. 

A  caravan  of  National  Guard 
jeeps  and  open  Army  trucks, 

dTa  TV  NEWSROOM 


every  man  carrying  a  rifie  or 
shotgun,  passed  while  I  was 
just  in  the  haberdashery  shop 
of  Pat  Drum,  a  white  man.  I 
took  a  photo  of  him  in  his 
absolutely  empty  store — nothing 
but  empty  boxes  around.  Kids 
came  by,  looked  in  and  laughed 
at  us. 

The  crowd  was  vicious.  I  was 
afraid  to  get  out  of  the  car  to 
take  pictures.  I  was  hit  with  a 
brick.  It  left  a  big  bruise  on 
my  left  arm.  They  called  me 
“Whitey”. 

The  only  reason  I  could  make 
this  call  is  because  there  are  a 
group  of  detectives  near  this 
phone.  Pm  the  only  white  per¬ 
son  left.  Outside,  Negroes  are 
carrying  stolen  goods  without 
fear. 


CONTRAST — Evening  newspaper  and  tv  logsheat  lie  side-by-side  on 
editor's  desk  in  the  WCBS  cityroom.  Logsneet  details  tv  crew  ac¬ 
tivities  at  riot  scene  in  Newark. 


Times  Like  This  When  A  Reporter  Gets  Itchy 


By  Edward  Rapetti 

The  WCBS-tv  cityroom  on 
West  57th  Street  in  Manhattan 
was  a  study  in  controlled, 
though  sometimes  frenzied, 
activity  Friday  (July  14)  when 
the  call,  “RIOT”,  went  out  for 
the  second  time  in  as  many 
days.  Reporters  and  film  crews 
“mobilized”  to  get  to  the  scene 
of  erupting  racial  violence  in 
New’ark,  N.  J. 

Before  the  violence  subsided 
the  following  Tuesday,  the 
death  toll  was  27,  with  1,200 
wounded  and  an  equal  number 
arrested.  Throughout  the  tur¬ 
moil  that  filled  Newark’s  streets 
the  press  was  there — the  third 
element  in  the  running  battles 
between  police  units  and  the 
rioters. 

Prepared  for  Disturbance 

The  tv  reporters  and  their 
film  crews  were  at  a  distinct 
disadvantage,  encumbered  by 
heavy  equipment  and  the  need 
to  protect  it.  Lighting  drew 
snipers’  rifie  fire,  but,  none 
were  injured,  though  cars  and 
equipment  were  damaged  and 
at  least  one  tv  reporter  was  as¬ 
saulted  by  a  young  Negro.  Wil¬ 
liam  Lowe,  a  Negro  reporter 
for  the  Trentonian,  was  clubbed 
by  police,  right  in  front  of  roll¬ 
ing  tv  cameras,  before  he  could 
show  his  identification.  Even 
then  a  policeman  continued  to 
hit  him. 

Lee  Hanna,  CBS  news  direc¬ 
tor,  said  this  was  the  first  time 
anyone  had  been  really  pre¬ 
pared  for  something  like  this 

editor  at  PUBLISHER 


TOOLS — Newifllm  magazine  and  protective  headgear  await  camera- 


with  advance  knowledge  of  a 
riot.  The  disturbances  had  be¬ 
gun  Thursday  evening  at  about 
7:30.  WCBS  held  off  an¬ 
nouncing  anything  until  11  p.m. 
“By  that  time,”  said  Hanna, 
“it  was  well  out  of  hand.” 

(Just  recently,  representa¬ 
tives  from  the  Community  Re¬ 
lations  Service  of  the  Depart¬ 
ment  of  Justice  had  met  with 
news  media  people  in  New  York 
and  had  requested  them  to  ex¬ 
ercise  caution  in  broadcasting 
news  of  an  outbreak.  Under  the 
socalled  Omaha  Plan,  stations 
wait  30  minutes  before  re¬ 
leasing  information  on  racial 
disturbances.  This  system  was 
recommended.) 

CBS  Reporter  Martin  Stead¬ 
man,  a  former  Herald  Tribune 
writer,  had  been  in  Newark  for 

for  July  22,  1967 


several  weeks  and  had  reported 
the  impending  turmoil  in  that 
city  which  has^a  Negro  popula¬ 
tion  well  above  50  percent.  At 
1  p.m.  Friday,  WCBS  went  on 
with  a  special  program  detail¬ 
ing  the  political,  economic  and 
social  conditions  which  led  up 
to  the  outburst  of  pent-up 
hatred  and  frustration.  The  pic¬ 
ture  painted  of  Newark  was  not 
pretty.  The  long,  hot  summer 
had  arrived. 

The  physical  problems  for  the 
tv  men  were  many.  The  logis¬ 
tics  of  putting  together  cover¬ 
age  of  a  massive  disorder  such 
as  this  are  demanding.  WCBS 
put  10  reporters  and  film  crews 
(some  50  people)  into  the  area. 

The  depth  and  the  drama  of 
the  tv  coverage  impressed  New 
York  viewers  •  who  registered 


shock  at  the  graphic  depiction 
of  the  “battle  zone”  just  a  few 
miles  away. 

Long  Tours  of  Duly 

In  the  WCBS  newsroom  Fri¬ 
day  evening,  assignments  chief 
Dick  Lobo  nursed  a  faulty  radio 
receiver  for  some  40  hours  be¬ 
fore  being  relieved,  trying  des¬ 
perately  to  keep  track  of  who 
was  where,  doing  what.  City 
Editor  Walter  Arm,  a  former 
Herald  Tribune  reporter,  was 
calmly  issuing  directives  and 
keeping  track  of  incoming  re¬ 
ports.  This  was  about  4:30 
p.m.  In  one  comer  Harry 
Arouh  was  writing  copy  for  his 
6  p.m.  newscast  after  spending 
the  day  in  Newark.  In  another 
corner  “hard  hats”  were  being 
passed  out  for  the  protection  of 
outgoing  crews  and  reporters. 
Reporter  Jean  Parr,  her  long, 
blonde  tresses  freshly  brushed, 
donned  a  slicker  (rain  was  fall¬ 
ing)  and  headed  out  to  the  car 
with  a  helmeted  driver,  bound 
for  Newark  hospital. 

CBS  had  a  live-remote  unit 
set  up  in  the  Newark  Armory, 
one  of  the  few  places  close  to 
the  riot-tom  Springfield  Ave¬ 
nue  where  the  equipment  would 
be  safe.  Ralph  Penza  was  there 
to  conduct  interviews  un¬ 
molested. 

Other  film  crews  and  re¬ 
porters  were  dispersed  around 
the  city.  Penza  and  WNBC’s 
Gabe  Pressman  spent  many 
hours  on  the  scene,  plugging  in 
with  live  reports  and  interviews 

{Continued  on  page  49) 


Exciting  News  ...  by  W.  Weelces,  of  the  London  school,  in  an 
American  western  setting. 


Evening  News  . 


by  William  H.  Snape,  depicts  a  news  vendor  in 
Piccadilly,  London. 


Copley  Gallery — The  Newspaper  in  Art 


La  Jolla,  Calif. 

What  is  believed  to  be  an 
unique  collection  of  art  works 
on  newspaper  subjects  is  part  of 
the  collection  of  the  James  S. 
Copley  Library  here. 

Among  the  more  than  500 
paintings,  etchings,  drawings, 
etc.,  owned  by  the  Library, 
about  125  of  them  are  on  news¬ 
paper  subjects,  according  to 
Richard  R.  Reilly,  curator. 

The  Library  was  established 
last  year  by  The  Copley  Press, 
Inc.,  to  house  or  own  art  works, 
documents,  books  and  other 
items  of  historical  or  cultural 
value  accumulated  by  the  com¬ 
pany  over  a  period  of  years. 

James  S.  Copley,  chairman  of 
the  corporation  publishing  Cop¬ 
ley  Newspapers,  has  taken  a 
deep  personal  interest  in  the 
collection.  Many  of  the  acquisi¬ 
tions  are  made  through  his  con¬ 
tacts  with  galleries  and  dealers 
in  metropolitan  centers. 

Although  the  library  building 
is  small,  many  of  the  paintings 
hang  in  the  Copley  Ne\vspapers’ 
executive  offices,  located  around 
the  comer. 

Others  are  in  the  company’s 
home  office  in  Aurora,  Ill.,  and 
elsewhere. 

Newspapermen  who  attended 
the  Inter  American  Press  Asso¬ 
ciation  assembly  in  San  Diego 


Nantucket  Journal . . .  by  G.  N.  Bowers. 


in  October,  1965,  were  guests  at 
“The  Newspaper  in  American 
Art”  Exhibit  at  the  San  Diego 
Fine  Arts  Gallery.  Sixteen 
works  from  the  Copley  collec¬ 
tion  were  included,  as  well  as 
other  paintings  and  drawings 
lent  by  various  galleries 
throughout  the  country. 

A  Year’s  Work 

A  special  lAPA  supplement 
of  “The  Copley  Press,”  house 
magazine  of  Copley  Newspapers, 
featured  a  full-color  reproduc¬ 
tion  on  the  cover  of  “Newspaper 
Composition”  by  Theodore  L 
Jacobs.  The  original,  which 
hangs  just  outside  Jim  Copley’s 
La  Jolla  office,  was  commissioned 
by  him  in  1954. 

Jacobs  conferred  with  several 
newspaper  production  men  and 
assembled  individual  pieces  of 
tools  and  artifacts  before  begin¬ 
ning  work.  The  artist  to<A 
almost  a  year  to  complete  the 
painting. 

In  1966,  the  Lakeview  Center 
for  the  Arts  and  Sciences  in 
Peoria,  Ill.,  in  association  with 
the  Peoria  Journal-Star,  also 
staged  a  “Newspaper  in  Ame^ 
ican  Art”  exhibit.  Six  worio 
from  the  Copley  collection  wwe 
included. 

One  of  the  more  interesting 
(Continued  on  page  32) 


EDITOR  at  PUBLISHER  for  July  22,  1967 


14 


Newfpaperboy  Hitching  a  Rida  . . .  By  J.  G.  Brown. 


Morning  Papartl . . .  by  J.  G.  Brown. 


Just  Out  . ,  .  by  J.  G.  Brown. 
editor  8c  publisher  for  July  22,  1967 


Good  Newt  ...  a  Portrait  of  James  Montgomery  Flagg,  by  Charles 
Dana  Gibson. 


y  .vf ?Mf If iMff 


5 


For  the  Record 


■By  Jerry  Walker  Jr." 


Television  Bureau  of  Advertising’s  excuse  for  the  $10  million 
decline  in  network  time  and  program  billings  chalked  up  last 
month  is  the  155  hours  of  Mideast  crisis  and  Summit  meeting 
coverage  which  went  unsponsored  except  for  some  news  specials 
presented  by  AT&T  and  Gulf  Oil.  “Had  the  crisis  not  occurred 
the  month’s  billings  w'ould  have  increased  to  about  $100  million,” 
the  TvB  calculated.  .  .  .  Look  for  plenty  of  new  product  advertis¬ 
ing  from  Canada  Dry’s  carbonated  beverage  division  (via  Benton 
&  Bowles  and  J.  M.  Mathas).  New  products  and  new  markets 
were  promised  to  stockholders  this  week  by  the  company’s  new 
president,  David  J.  Mahoney,  at  the  annual  meeting.  “The  future 
of  Canada  Dry  is  in  new  products,  in  new  markets,”  said  Mahoney 
who  came  to  the  company  last  December  from  Colgate-Palmolive- 
Peet  to  try  to  halt  skidding  sales.  In  explaining  the  reasoning 
to  the  stockholders  w'ho  have  seen  but  one  major  new  product. 
Wink,  launched  in  the  last  15  years,  Mahoney  said  40%  of  Colgate’s 
billion-dollar  volume  in  1967  will  come  from  products  that  were 
not  on  the  shelves  in  1961.  He  said  another  objective  is  to  increase 
the  advertising  effectiveness  of  each  dollar  spent  by  as  much  as 
30%.  He  said  Canada  Dry  would  be  receptive  to  any  advertising 
agency  presentation  which  showed  ways  for  improving  sales,  par¬ 
ticularly  in  the  “under  25”  market. 

Here  is  a  switch:  Trenton  (N.J.)  Times  classified  ad  manager, 
John  H.  Clark,  invited  local  businessmen  to  use  the  classified  pages 
without  charge  for  help  wanted  ads  directed  to  young  people 
seeking  summer  w’ork.  .  .  .  97,048  lines  of  color  advertising  in  the 
three  Boston  dailies  and  10,000  lines  of  b-and-w  ads  in  four 
specialty  papers  last  month  sold  3,500  units  for  the  New  England 
Ford  Dealers  Association.  The  ads  emphasized  the  close  association 
of  the  Boston  Tea  Party  with  New  Englanders,  and  suggested 
that  Ford  dealers  w’ere  making  special  sale  prices  on  the  Mustang 
and  big  Fords.  The  result  w'as  the  second  largest  month  in  volume 
in  the  district’s  history.  ...  On  Oct.  1,  ad  rates  in  Dallas  dailies 
wnll  increase  3(4  to  4  percent.  .  .  . 

Puritan  Fashions  Corp.  of  New'  York,  which  sought  $750,000 
from  Cuneo  Press  Inc.,  Chicago,  on  the  charge  that  the  printing 
firm  breached  warranties  to  produce  suitable  SpectaColor  and 
Hi-Fi  inserts  in  1964  and  to  deliver  them  on  schedule  to  retailers 
for  placement  in  newspapers,  was  dismissed  on  settlement  in 
Federal  and  Cook  County  Courts.  Cuneo  sought  $150,466  for 
the  printing  since  May  1965.  .  .  .  Philadelphia  Sunday  Bulletin 
began  distributing  last  month  a  full-size  newspaper  supplement 
in  five  Delaware  counties.  The  supplement  is  prepared  and  paid 
for  by  the  Index  Publishing  Co.,  publishers  of  the  Delaware  State 
News  at  Dover.  .  .  .  Plans  for  launching  Campus  Courier,  a  bi¬ 
weekly  supplement  in  college  newspapers,  have  been  dropped  by 
Reader's  Digest.  Paul  W.  Thompson,  executive  vicepresident  of 
Reader’s  Digest  Association  Inc.,  said  reactions  of  the  college 
papers  had  been  “generally  favorable,”  but  the  interest  shown  by 
advertisers  had  been  “disappointing.”  He  said  sale  of  EOP  space 
in  college  newspapers  represented  by  National  Educational  Adver¬ 
tising  Service  w’as  running  about  20%  ahead  of  sales  last  year.  .  .  . 

Wheeling  (W.  Va.)  Intelligencer  and  News  Register  published 
a  special  section  on  the  positive  aspects  of  the  “Grand  Valley” 
area.  The  one-half  editorial-one-half  ad  section  ran  112  pages. 
All  advertising  w’as  sold  at  the  flat  rate,  reports  A.  E.  Hennen  Jr., 
advertising  director.  .  .  .  Paul  E.  Yergens,  publisher  of  House 
Beautiful  magazine  announced  it  was  increasing  the  cover  price 
from  60f  to  75<  per  copy  to  “ensure  that  HB  will  continue  to 
deliver  a  high  selective  audience  for  the  advertisers’  product.”  .  .  . 
Pan  Am  is  merchandising  the  fact  that  its  $17  million  ad  cam¬ 
paign  represents  a'  $4,000  investment  for  each  of  its  authorized 
travel  agents.  In  the  brochure  prepared  by  J.  Walter  Thompson 
Co.,  which  the  airline’s  sales  reps  are  distributing  locally,  the 
point  is  made  that  3,386  ads  in  105  newspapers  in  68  cities  sell 
overseas  travel  1.090  billion  times.  .  •  .  Savage  Shoes’  will  go  Hi-Fi 
again  in  August,  in  a  much  broader  list  of  Canadian  newspapers, 
reports  the  James  Lovick  Ltd.  agency  in  Toronto.  In  addition,  the 


Hi-Fi  artwork  is  being  resized  for  insertion  in  two  weekend 
supplements.  .  .  . 

Our  “private  eye”  says  the  pilot  newspaper  prepared  at  the 
New  York  Times  for  afternoon  circulation  bears  the  tagline  of 
New  York  Today  and  looks  like  the  National  Observer.  .  .  .  Ken 
McKenna,  who  moved  over  to  the  New  York  News  from  the  New 
York  Herald  Tribune,  is  writing  an  advertising  column  that  ap¬ 
pears  every  Monday.  Project  Afternoon  is  still  alive  at  the  News. 

Very  special  delivery  in  Wisconsin  of  the  first  pound  of  Lever 
Brothers  Company’s  Imperial  margarine  for  retail  sale  took 
place  at  12:01  A.M.  Saturday,  July  1,  when  an  Imperial  Queen 
descended  from  a  royal  coach  drawn  by  a  matched  team  of  chest¬ 
nut  geldings  and  presented  the  product  to  Milwaukee  food  store- 
owner  Bernard  Kaufman.  A  bill  signed  earlier  this  year  by  Gov. 
Warren  P.  Knowles  legalized  the  sale  of  colored  margarine  in 
the  Badger  State  as  of  July  1.  Wisconsin  is  the  last  of  the  50 
states  to  legalize  colored  margarine  sales.  The  introduction  in 
Wisconsin  of  Imperial  and  Sof-Spread  Imperial,  two  premium 
Lever  brands,  is  told  through  heavy  network  and  spot  tv,  plus 
newspaper  and  outdoor  advertising.  .  .  .  Mattel  Inc.,  the  toymaker, 
joined  with  the  Pillsbury  Company  in  a  coloring  contest  that  ran 
in  comics  sections  of  346  newspapers  July  9. 

Four-color  ROP  advertisers  in  American  Machinist  magazine 
now  earn  the  same  unit  rates  offered  black-and-white  advertisers 
if  the  dollars  they  spend  for  space  and  color  equal  or  exceed  the 
cost  of  a  black-and-white  campaign.  Most  magazines  and  newspa¬ 
pers  base  color  discounts  on  number  of  units  purchased  rather 
than  on  amount  of  money  spent.  .  .  .  Fairchild  Publications’  news¬ 
papers  had  a  5.5%  gain  in  linage  for  the  first  six  months  of  1967 
over  the  same  period  of  1966.  Total  lines  run  for  the  first  half  of 
1967  for  the  eight  Fairchild  newspapers  ran  just  under  14  million 
lines  of  display  advertising. 

In  1966  Fairchild  ran  in  excess  of  30  million  lines  of  advertising, 
plus  classified. 


St.  Louis  Globe-Democrat 
Receives  Legion  Award 


INPIANAPOLISI 
The  St.  Louis  Globe-Democrat, 
a  Newhouse  newspaper,  will 
receive  The  American  Legion’s 
1967  Fourth  Estate  Award  for 
distinguished  public  service  in 
the  field  of  communications. 

Legion  National  Commander 
John  E.  Davis  of  Bismarck, 
N.D.,  also  announced  that  the 
annual  award  w'ill  be  presented 
to  Richard  H.  Amberg,  Globe- 
Democrat  publisher,  before  a 


THE  BELL  RINGS  for  50  years 
of  service  fo  one  newspaper.  Salva- 
dore  J.  Felix,  af  left,  chief  pho¬ 
tographer  of  the  Glendale  (Calif.) 
News-Press,  receives  the  Copley 
trophy  from  publisher  Carroll 
Parcher.  Felix  also  received  a  serv¬ 
ice  pin  set  with  10  diamonds. 


Pfull  session  of  the  Legion’s  49th 
National  Convention  in  the  War 
Memorial  Auditorium,  at  Bos¬ 
ton,  Wednesday,  Aug.  30. 

In  announcing  the  1967  re¬ 
cipient  of  the  award,  Davis 
added : 

“The  St.  Louis  Globe-Demo¬ 
crat  throughout  its  history  has 
followed  an  editorial  policy  sup¬ 
porting  the  fundamentals  of 
American  freedoms.  This  stand 
has  been  particularly  empha¬ 
sized  and  expanded  since  1955, 
when  Richard  H.  Amberg  be¬ 
came  publisher  of  this  great 
newspaper. 

“Publisher  Amberg,  an  active 
Legionnaire  since  1950,  cur¬ 
rently  chairman  of  the  Law  and 
Order  Committee  of  the  Depart¬ 
ment  of  Missouri,  has  received 
numerous  American  Legion 
Awards.  These  include  the 
American  Flag  Award  for  Pa¬ 
triotism,  in  1954  by  all  Posts 
in  Onondaga  County,  N.Y.;  the 
Americanism  Award  from  the 
Fred  W.  Stockman  Post,  of  St 
Louis,  Missouri,  his  current 
home  Post. 

“Publisher  Amberg  is  a  noted 
patriot,  known  nationally,  and 
at  his  community  level,  for  his 
proud  support  of  those  precepts 
to  which  The  American  Legion 
is  dedicated.” 


EDITOR  &  PUBLISHER  for  July  22,  1967 


300  Publishers  Asked 
To  Sign  Up  for  SNAP 


The  Advertising  Checking  Bu¬ 
reau  Inc.  has  begun  a  drive  to 
enlist  an  many  as  300  daily 
newspapers  and  82  ad  agencies 
into  Phase  II  of  the  Simplified 
Newspaper  Advertising  Pro¬ 
gram  (SNAP). 

There  are  four  separate 
phases  to  SNAP. 

Phase  I  covers  the  checking 
of  tearsheets  against  the  orders. 
This  system  has  been  in  effect 
for  nine  years  and  70  ad  agen¬ 
cies  are  using  it  and  paying  for 
the  service. 

Phase  II  authorizes  the  ACB 
to  take  over  the  functions  of 
the  agencies’  accounting  depart¬ 
ments  where  the  bills  are  aud¬ 
ited  and  paid. 

The  other  two  phases  involve 
the  handling  of  orders  and  the 
estimating  of  cost  for  the  agen¬ 
cies’  media  departments. 

Essentially  the  concept,  as 
explained  by  the  ACB,  is  that 
it  should  possible  for  an 
agency  to  send  a  single  order 
to  a  central  point  accompanied 
by  a  list  of  papers  in  which  an 
agency  wants  that  ad  to  ap¬ 
pear.  The  ACB,  acting  as  a 
central  organization,  would 
then  distribute  that  order  to  the 
newspapers,  check  the  order 
against  the  actual  advertising 
that  appears,  receive  the  bills 
from  the  newspapers,  audit 
those  bills  for  the  agency  and 
pay  the  newspapers. 

A  firm  proposal  describing 
Phase  II  of  SNAP  in  detail 
went  out  last  week  to  owners 
and  publishers  and  their  con¬ 
trollers.  The  proposal  was  ac¬ 
companied  by  a  contract  that  if 
signed  will  enroll  a  newspaper 
into  the  system  for  a  period  of 
not  less  than  two  years.  After 
two  years,  the  plan  is  on  a  year 
to  year  renewal  basis. 

Under  the  terms  of  the  con¬ 
tract,  Phase  II  will  not  com¬ 
mence  “unless  and  until”  the 
ACB  has  obtained  “satisfactory 
subscription  agreements  from 
such  additional  newspapers  as 
you  (ACB)  may  require.”  Pub¬ 
lishers  will  be  notified  at  least 
60  days  in  advance  before  the 
service  period  commences. 

If  the  bulk  of  these  300  dail¬ 
ies  sign  up,  the  ACB  expects 
to  go  forward  with  the  pro¬ 
gramming  and  in  approximately 
six  months  be  ready  to  move  on 
to  the  third  phase  which  would 
be  the  creation  of  orders  for 
the  agencies. 

Whereas  Phase  I  costs  are 
paid  for  by  the  ad  agencies,  the 
cost  of  maintaining  the  Phase  II 
facilities  at  a  profit  to  ACB  will 
be  compensated  by  newspapers. 

editor  sc  publisher 


Based  on  agency  records  of 
total  newspaper  investments 
plus  ACB  records  of  total  in¬ 
sertions  handled  for  each 
prospective  agency  the  entire 
cost  of  Phase  II,  according  to 
ACB’s  proposal,  “could  be  cov¬ 
ered  by  a  discount  of  one  quar¬ 
ter  of  1%  on  all  newspaper  pay¬ 
ments  from  these  agencies.”  The 
list  of  prospective  agencies  con¬ 
tains  the  names  of  82  firms. 

Since  a  flat  discount  on  all 
billings  would  result  in  an  ex¬ 
cessive  share  of  the  total  news¬ 
paper  contribution  being  paid 
by  a  relatively  small  number  of 
large  newspapers  with  com¬ 
paratively  high  line  rates,  the 
costs  have  been  put  on  a  sliding 
scale  basis,  as  follows: 

•  %  of  1%  (or  .005)  on  the 
first  $150,000.  paid  for  all  mem¬ 
ber  agencies  in  a  one-year 
period. 

•  ^4  of  1%  (or  .0025)  on 
the  next  $4,850,000.  paid  for  all 
member  agencies  in  a  one-year 

•  3/20  of  1%  (or  .0015)  on 
the  next  $5,000,000.  paid  for  all 
member  agencies  in  a  one-year 
period. 

•  1/10  of  1%  (or  .001)  on 
any  amount  over  $10,000,000. 
paid  for  all  member  agencies  in 
a  one-year  period. 

Annual  Contributions 

Sample  annual  contributions 
under  this  formula  would  re¬ 
sult  as  follows: 

$500.  for  a  paper  billing — 
$100,000.  to  the  member  agen¬ 
cies. 

$1,625.  for  a  paper  billing — 
$500,000.  to  the  member  agen¬ 
cies. 

$2,875.  for  a  paper  billing — 
$1,000,000.  to  the  member  agen¬ 
cies. 

$7,875.  for  a  paper  billing — 
$3,000,000.  to  the  member  agen¬ 
cies. 

$12,875.  for  a  paper  billing — 
$5,000,000.  to  the  member  agen¬ 
cies. 

$20,375.  for  a  paper  billing — 
$10,000,000.  to  the  member  agen¬ 
cies. 

$30,375.  for  a  paper  billing — 
$20,000,000.  to  the  member  agen¬ 
cies. 

If  the  operational  costs  ex¬ 
ceed  the  established  rates,  the 
ACB  will  turn  to  the  agencies 
for  the  additional  revenue  re¬ 
quired,  the  proposal  states.  An 
advisory  board  comprised  of 
newspaper  executives  who  sub¬ 
scribe  to  the  program  “could 
assume  the  right  to  maintain 
the  rate  structure  on  the  news¬ 
paper  contribution  of  Phase  II,” 

for  July  22,  1967 


the  proposal  says. 

According  to  the  proposal,  Wf  C  IJ.  i 
the  advantages  gained  by  news-  . 

papers  in  bringing  Phase  II  All  nPVifVAA  ’ 
into  being  are:  i  J.1J. 

1.  “In  time,  when  most  of  the  o  •  1  A  1 
agencies  are  using  Phase  II,  it 
will  bring  dowm  to  an  irreduci-  k^***'-^ 

ble  minimum  both  the  newspa-  Montreal 

per’s  billing  operation  and  ac-  a.  C.  Griffin,  advertising  di¬ 
counts  receivable  operation  on  rector  of  the  Halifax  Herald 


national  advertising. 


Limited  newspapers  in  Nova 


2.  It  will  mean  that  Scotia,  said  here  this  week,  that 

newspapers  will  receive  the  bulk  ^^^re  attention  has  to  be  paid 
of  their  payments  ^r  national  ^jje  creative  level  in  the  sell- 
advertising  earlier  than  they  do  national  advertising. 

11  u  1  j  address  to  the  Inter- 

3.  “It  will  sharply  reduce  the  national  Newspaper  Advertising 

number  of  differences  between  Executives  sales  meeting,  Grif- 
newspapers  and  agencies.  (In  research  is  important, 

^  but  in  the  final  analysis  it  is  the 

sibihty  that  rules  can  be  aid  ^he  ad  “hits  the  reader 

be  worked  out  jointly  by  the  ^ 


American  Association  of  Adver-  Helped  Canadian  Firm 
tising  Agencies  and  the  Institute 

of  Newspaper  Controllers  and  make  his  point,  Griffin  told 

Finance  Officers.  This  will  tend  bow  the  president  of  one  of  the 
to  relieve  both  the  national  ad  larger  appliance  firms  in  Canada 
department  and  its  representa-  asked  him  if  his  creative  depart- 
tive  of  a  very  substantial  part  uient  could  come  up  with  some 
of  the  time  they  now  spend  advertising  that  was  different 
working  out  adjustments  with  and  would  increase  Christmas 


ad  agencies).” 

4.  “In  time  it  is  going  to  make 


sales. 

“We  got  together  with  our 


it  possible  to  reduce  the  costs  of  creative  people,”  Griffin  said, 
furnishing  information  to  agen-  “We  worked  until  the  morning 
cies  and  advertisers  on  competi-  hours,  and  when  these  people 
tive  newspaper  expenditures.”  walked  into  our  office  the  follow- 
5.  “It  will  also  be  possible  to  ing  morning,  at  approximately 
reduce  the  individual  newspa-  9  A.M.,  we  were  able  to  present 
per’s  cost  for  securing  informa-  to  the  president  and  vicepresi- 
tion  on  schedules  appearing  in  dent  of  this  firm  three  full  page 


competitive  papers.” 

The  Phase  II  system  has  been 
studied  by  newspaper  commit- 


color  ads. 

“They  looked  at  them,  and 
said:  ‘We  will  take  all  three,  and 


tees  over  a  period  of  several  w’e  are  wondering  if  perhaps 
years  and  has  the  endorsement  you  might  be  in  a  position  to 
of  Editor  &  Publisher  and  by  produce  some  more  for  us  for 
all  major  newspaper  advertis-  the  first  of  the  year.’ 
ing  representative  companies,  “And  we  not  only  produced 
the  4A’s  and  individual  agen-  the  three  ads  for  ourselves,  but 
cies.  In  July  1965,  the  project  they  ran  in  15  other  newspapers 
was  submitted  to  the  major  in  Canada.  We  produced  more 
dailies  with  a  request  that  they  ads  for  1967,  and  I  am  led  to 
let  ACB  know  whether  or  not  believe  there  will  be  more.” 
they  were  interested.  Replies 

were  received  from  266  papers —  Shows  Impact 

244  had  an  affirmative  reaction  Griffin  said  he  was  not  sug- 
-14  papers  were  against  the  ^ng  that  other  papers  create 
project  and ‘9  others  reserved  t^^ir  own  ads  and  try  to  sell 
judgmen  .  them  to  national  advertisers 

(“As  you  know,  this  can  be  dan- 
IISAE  Awarded  gerous  from  the  agency  level”), 

A  R^lf  but,  he  added :  “We  do  believe 

^  *  that  somehow,  somewhere  and 

Montreal  jn  some  manner,  we  must  get 
Members  of  the  International  the  story  of  the  creative  impact 
Newspaper  Advertising  Execu-  of  a  newspaper  ad  over  to  ad- 
tives  Inc.,  were  cited  for  their  vertisers  and  agencies  more  than 
“service  to  others”  by  the  Ad-  jj^g  been  done  in  the  past.” 

Griffin  said  he  did  not  think 


vertising  Council. 


ry  u  A.  TT  •  •  A  A.  ^  VJlllllll  daiu  lie  UlU  IlUt  UllIIA. 

Kobert  P.  Keim,  president  of  •  u  •  j*  ‘j  i 

the  Council,  presented  the  or-  it  was  a  job  for  individual  news- 

ganization  with  a  silver  bell,  suggested  that  a 

the,  c.Ur...  Central  body  such  as  the  Bureau 


symbolizing  the  silver  anniver¬ 
sary  of  the  Council,  for  out¬ 
standing  advertising  support  of 
public  service  campaigns  con¬ 
ducted  by  the  Council. 


of  Advertising,  ANPA,  or  the 
Canadian  Daily  Newspaper 
Publishers  Association  under¬ 
take  the  task  of  reaching  the 
creative  people  in  the  agencies. 


PROMOTION 


More  About  the  Ideas 
That  Copped  Awards 


By  Sian  Fineness 

(]AM,  Providence  Journal  and  |{iillelin 


The  Classified  promotion  ef¬ 
forts  of  the  Chicago  Sun-Times 
and  Chicago  Daily  Xews  took 
first  place  in  the  annual  E&P 
awards  presented  at  the  recent 
ANCAM  meeting  in  Miami 
Beach. 

CAM  Joe  O’Shaughnessy’s 
entry  in  the  100,000  and  over 
circulation  group  showed  some 
of  the  “new  thinking”  that  is 
taking  want  ads  out  of  the 
“baby  bed  and  play  pen  for 
sale”  category  into  the  “big 
ticket”  field. 

One  series  of  ads  carried  the 
headline,  “How  to  sell  a  ‘big 
ticket’  item  by  investing  $5”, 
and  went  on  to  explain  that  a 
4-day  ad  in  both  papers  for  five 
dollars  could  ‘smoke  out’  hard- 
to-find  prospects  from  all  the 
neighborhoods  and  suburbs.  A 
second  group  of  ads  with,  for 
example,  artwork  of  a  movie 
projector  said,  “This  is  a  news 
item”  and  again  extolled  the 
abilities  of  a  Daily  News-Sun- 
Times  want  ad  .  .  .  “the  big 
newspaper  audience  you  need  to 
find  a  buyer  for  higher  priced 
articles.” 

Larger  Prie**!!  Item 

A  third  campaign  used  pic¬ 
tures  of  people  with  big-ticket 
items  in  mind  like  “This  lady 
wants  to  buy  a  food  freezer  .  .  . 
why  not  sell  her  yours  ”,  thus 
getting  reader-prospects  and  ad- 
placers  into  the  act  at  the  same 
time. 

CAM  O’Shaughnessy  said, 
“We  decided  a  couple  of  years 
ago  that  the  best  means  of 
Family  Want  Ad  promotion  in 
a  metropolitan  market  such  as 
ours  was  the  concentration  on 
larger  priced  items.  Buyers  and 
sellers  of  big  ticket  items  get 
together  from  miles  apart.  Each 
of  these  three  separate  cam¬ 
paigns  stressed  the  need  for  a 
big  audience  if  one  is  to  be 
certain  of  moving  an  expensive 
item.” 

He  feels  the  promotion  efforts 
have  been  effective  and  have 
helped  contribute  to  sizable  ad 
count  gains  on  both  papers.  The 
MacDonald  Classified  Service, 
Lafayette,  Indiana,  served  as 
consultants  in  originating  and 
implementing  the  three  cam¬ 
paigns. 

Of  .Sp4‘<-ial  Mention 

Although  E&P’s  awards  go 


only  to  first-place  winners  in 
the  various  circulation  groups, 
the  judges  in  Miami  Beach 
passed  out  some  additional 
awards.  Second  place  in  the 
over  1()0,0()()  group  went  to  the 
Philadelphia  Inquirer.  Principal 
interest  was  focused  on  the 
Inquirer’s  “Right  Connection” 
theme — utilizing  photographs  of 
people  and  showing  exactly  what 
want  ads,  can  do,  but  a  look  at 
what  this  newspaper’s  General 
Promotion  Department  does  for 
CAM  Joe  Smith  gives  evidence 
of  a  lot  of  worthwhile  activity. 

According  to  William  J. 
White,  advertising  promotion 
manager,  “There  are  no  set 
rules  or  patterns  that  govern 
Classified  promotion  at  the  In¬ 
quirer.  Its  purpose  is  to  serve 
solely  as  an  additional  tool  for 
the  sales  staff.  Each  situation, 
each  sales  problem  is  carefully 
considered  and  discussed  and 
only  then  is  the  exact  type  of 
promotion  determined.” 

In  the  course  of  a  year,  an 
average  of  400  Classified  assign¬ 
ments  are  handled.  These  cover 
some  20  individual  classifica¬ 
tions,  consisting  of  15-line  to 
full-page  in-paper  advertise¬ 
ments,  letters,  mailers,  bro¬ 
chures,  booklets,  small  person¬ 
alized  presentations  and  elabor¬ 
ate  slide  and  tape  material. 

200  Ads  Prepared 

During  1966,  approximately 
200  Classified  in-paper  ads  were 
pi  epared  in  every  workable  size. 
Special  classification  letters  total 
between  70  and  80  each  year. 
Approximately  55  major  mail¬ 
ing  pieces  were  produced  for  the 
Classified  Department  last  year. 
These  covered  special  “feature 
editions”  and  linage  stories.  For 
the  most  part,  the  more  elabor¬ 
ate  mailers  cover  classifications 
like  Real  Estate,  Automotive, 
Help  Wanted,  Schools  &  Col¬ 
leges,  Garden  and  Resort  and 
Travel.  (In  Philadelphia,  resort 
linage  is  sold  and  published  for 
the  most  part  as  Classified  ad¬ 
vertising.) 

First  place  in  the  50,000  to 
100,000  circulation  group  went 
to  the  Passaic-Clifton  (N.J.) 
Herald  News,  and  what  a  bunch 
of  promotion: 

Last  spring,  employment 
agencies  received  a  real  checker¬ 
board,  complete  with  checkers 
glued  on  to  grab  attention.  Copy 


read,  “It’s  YOUR  Move”  to  get 
on  the  14-weeks  of  Friday  and 
Saturday  color  pages  being  sold 
by  the  Herald  News  as  “The 
Job  You  Want”  series.  Net  re¬ 
sult — roughly  7  extra  pages  of 
employment  advertising  with 
the  advertisers  reporting  notice¬ 
ably  good  results. 

Fi-om  this  start,  CAM  Arthur 
Giglio  moved  into  Automotive 
with  the  same  type  of  14-week 
sell  and  plans  to  move  it  into 
Real  Estate  in  the  fall. 

Giglio’s  “turned  on”  promo¬ 
tion  material  goes  into  all  of 
the  special  events  like  Spring 
Real  Estate  Preview,  New  Home 
and  Apartment  Preview,  Na¬ 
tional  Realtors  Week,  Washing¬ 
ton’s  Birthday  Auto  section,  to 
name  just  a  few,  but  strong  in¬ 
section  ads  are  pushing  for 
readership  and  action  in  the 
major  classifications  all  the 
time. 

“Family  Want  Ads”  get 
plenty  of  attention,  too,  with  a 
continuous  series  of  ROP  ads. 
Headlines  like  “HELP  win  the 
battle  against  ‘idle  items’  in 
North  Jeisey”  .  .  .  “EXILE  ‘idle 
items’  from  your  home — run  a 
50  cents  a  day  (3-day  minimum) 
family  want  ad.”  For  Interna¬ 
tional  Want  Ad  Week,  the  $1.50 
minimum  was  leduced  to  $1.00, 
was  promoted  with  full  page 
ROP  ads,  some  of  them  in  color. 

DolL  and  Trulls 

E&P’s  award  in  the  25,000 
to  50,000  circulation  range  went 
to  the  SaK  Rafael  (Cal.)  Inde¬ 
pendent-Journal  for  its  promo¬ 
tion  progiam  worked  around 
those  furry  likable  little  troll 
dolls — with  the  little  rascals  set 
in  people-type  situations  using 
the  Classified  pages  as  a  back¬ 
drop. 

According  to  CAM  Carl  Leh¬ 
man,  “The  conti  ast  of  the  small 
dolls  with  full-size  other  obpects 
and  situations  has  proved  to  be 
effective.  The  possibilities  for 
this  type  of  promotion  are  end¬ 
less.  With  various  situations, 
costumes  and  props,  they  can 
be  used  for  any  classification  or 
special  promotion.  The  dolls  are 
cute  and  appealing,  but  the  sell 
is  hard  and  factual.  Under  an 
exclusive  agi’eement  with  the 
manufacturer,  we  plan  to  use 
them  on  a  continuing  basis.  We 
use  them  for  consistent,  specific 
classification  advertising  as  well 
as  for  special  promotion.” 

Ads  with  the  trolls  appear  at 
least  once  a  week,  sometimes 
more,  and  are  available  in  all 
sizes  and  are  used  as  filler  as 
well  as  on  a  regularly  scheduled 
basis. 

Lehman  says,  “Results  have 
been  most  gratifying.  On  a  re¬ 
cent  survey  of  our  commercial 
accounts,  79.9*}^  rated  our  in¬ 
paper  promotion  as  excellent.” 


24  City  Editors 
At  API  Seminar 

City  editors  will  take  part  in  a 
two-weeks  Seminar  beginning 
Monday  (July  24)  at  the  Ameri¬ 
can  Press  Institute  of  Columbia 
University. 

Members  of  the  Seminar  are: 

James  E.  .Alexander,  Pitts¬ 
burgh  (Pa.)  Post-Gazette. 

William  F.  .Anderson,  Chicago 
T  ribune. 

Jerry  C.  .Ausband,  Columbia 
(S.  C.)  State. 

Richard  E.  Bussard,  Jackson¬ 
ville  (Fla.)  Journal. 

Charles  E.  Claffey  Jr.,  Poston 
Globe. 

Robert  S.  Clapp,  Toledo 
(Ohio)  Blade. 

Jack  Cort,  Cocoa  (Fla.)  To¬ 
day. 

Moses  Crutchfield,  Greensboro 
(N.  C.)  Daily  News. 

George  L.  Debord,  Wichita 
(Kan.)  Beacon. 

Thomas  C.  Duddleston,  Tucson 
(.Ariz.)  Daily  Citizen. 

Edward  L.  Hadro,  St.  Paid 
(Minn.)  Pioneer  Press. 

Peter  C.  Hearne,  Hackensack 
(N.  J.)  Record. 

Roger  A.  Hedges,  Rockford 
(Ill.)  Morning  Star. 

Thomas  F.  Houston,  Detroit 
(Mich.)  Free  Press. 

Irving  Kravsow,  Hartford 
(Conn.)  Courant. 

Pierre  LaFrance,  La  Presse, 
Montreal. 

William  J.  Lohan,  Philadel¬ 
phia  Bulletin. 

Thomas  E.  Morris,  Wilming¬ 
ton  (Dela.)  News-Journal. 

Ray  J.  Noonan,  St.  Louis 
(Mo.)  Globe-Democrat. 

Harold  W.  Perdue,  Columbus 
(Ohio)  Citizen-Journal. 

Donald  U.  Reed,  United  Press 
International,  San  Francisco. 

Charles  P.  Rightmire,  Billings 
(Mont.)  Gazette. 

John  A.  Shipman,  EvansviUe 
(Ind.)  Courier. 

Kenneth  D.  Towers,  Chicago 
Sun-Times. 

• 

New  York-Madrid 
Newswire  Opened 

A  direct  newswire  between 
Madrid  and  New  York  through 
El  Tiempo,  the  Spanish-lan- 
guage  daily  newspaper,  and 
EFE,  the  Spanish  news  agency, 
was  opened  July  19  at  cere¬ 
monies  at  the  offices  of  El 
Tiempo,  116  West  14th  Street, 
New  York. 

Stanley  Ross,  editor-in-chief, 
said  the  wire,  open  24  hours 
daily,  will  be  used  by  El  Tiempo 
to  send  news  to  its  forthcoming 
edition  in  Madrid,  and  for  re¬ 
ceiving  the  news  service  of  the 
Spanish  agency  which  has  in¬ 
creased  its  coverage  throughout 
Latin  America. 


EDITOR  8C  PUBLISHER  for  July  22,  1967 


18 


Carios  Conde  is  chief  of  the  Copley  News 
Service  bureau  in  Caracas,  Venezuela.  A 
native  of  Texas,  he  was  active  in  sports  and 
student  government  at  Texas  University, 
managed  the  football  team,  and  was  sports 
editor  of  the  school  paper.  In  his  senior  year, 
he  won  a  first-place  award  for  sports  report¬ 
ing  at  the  Southwest  Journalism  Congress. 
After  graduation  in  1960,  Conde  entered  the 
Army.  Following  a  six-month  tour  of  duty,  he 
joined  the  Associated  Press  in  Austin,  Texas. 


He  moved  to  the  Dallas  Morning  News  in 
1961  and  remained  with  that  newspaper  until 
March,  1965,  when  he  resigned  to  do  grad¬ 
uate  work  in  political  science  at  the  Univer¬ 
sity  of  San  Marcos  in  Lima,  Peru. 

While  in  Peru,  Conde  became  a  correspon¬ 
dent  for  Copley  News  Service  and  traveled 
widely  throughout  South  America.  He  joined 
CNS  as  a  fulltime  reporter  in  March,  1966, 
and  served  a  year  in  the  Washington,  D.  C. 
bureau.  He  moved  to  Caracas  in  1967. 


CNS  is  the  true  supplementary  news 
service.  All  CNS  features  are  available  by 
mail  or  leased  wire.  For  complete  informa¬ 
tion,  prices  and  sample  reports,  contact  — 
Rembert  James,  Editor,  Copley  News  Service, 
940  Third  Avenue,  San  Diego,  Calif.  92112. 


Carlos  Conde, 
Copley  News  Service 
.  /  correspondent, 
Caracas,  Venezuela. 


V 


Here  it  is!  j 

Sta-Hi’s  new  Plastic-Twine  Tyer  | 

FAS-TI 30.  I 


B 1 1 1 1 

Single  or  cross  tie  at  30  bundles  per  minute. 


You  can’t  beat  that! 


They  don’t  come  any  faster!  The  Sta-Hi  FAS-TI  30 
automatically  compresses  and  securely  ties  news¬ 
paper  bundles  with  a  strong,  non-slip  knot,  using 
special  Sta-Ti  plastic  twine,  at  rates  up  to  30  bundles 
per  minute.  The  cross  tie  model  is  the  fastest  on  the 
market  today! 

And,  they’re  extremely  versatile!  You  can  get  either 
right  or  left  hand  feed  to  fit  your  mailroom  layout. 
And  FAS-TI  models  accept  bundles  not  completely 
squared  to  the  conveyor.  Special  feeder  plate  and 
back  trip  plate  automatically  square  bundles  before 


tying.  You  get  tighter,  neater,  more  compact  bundles. 
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STA-HI  CORPORATION 

WORLD  HEADQUARTERS 

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(312)467-4441 


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(201)2614354 


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(316)  942-6225 


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SCRIPPS-HOWARI)  FOUNDATION 

36  Students  Get  $24,325 
For  Journalism  Education 


Cincinnati 

Thirty-six  young  men  and 
women,  undergraduates  in  the 
field  of  journalism,  will  have 
part  of  their  college  expenses 
paid  in  1967-68  through  scholar¬ 
ship  grants  from  the  Scripps- 
Howard  Foundation.  The  grants 
total  $24,325. 

The  trustees  also  announced 
three  scholarships  in  the  Jour¬ 
nalism-Graphic  Arts  classifica¬ 
tion  of  the  annual  Foundation 
awards.  Recipients  of  four-year 
grants,  each  providing  $1500  a 
year,  are  the  Rochester  Insti¬ 
tute  of  Technology  and  the 
American  Newspaper  Publish¬ 
ers  Association.  Another  grant 
goes  to  Robert  Hacker,  a  pro¬ 
fessor  at  Rochester  Institute  of 
Technology,  for  graduate  work 
in  graphic  arts. 

Earlier  this  month  the  trus¬ 
tees  announced  journalism 
grants  to  four  Ohio  colleges. 

Students  and  their  addresses 
included  in  the  scholarship  an¬ 
nouncement,  and  the  colleges 
they  will  attend,  are: 

Phillip  L.  Banks,  Mansfield, 
Ohio,  Ashland  College; 

Ada  J.  Barber,  Golden,  Colo., 
Univ.  of  Colorado; 

Dan  B.  Brumbelow,  Albuquer¬ 
que,  Univ'.  of  New  Mexico; 

Ralph  Chavez,  El  Paso,  Texas 
Western; 

Katherine  R.  Cobb,  Browns¬ 
ville,  Tenn.,  Univ.  of  Tennessee; 

Lynda  Louise  Cugua,  Tucson, 
Univ.  of  Arizona; 

George  L.  DeWan,  Columbia, 
Mo.,  Univ.  of  Missouri. 

James  Gilbert  Domke,  Gree¬ 
ley,  Colo.,  Univ.  of  Missouri; 

Phyllis  1.  Edwards,  Little 
Rock,  Univ.  of  Missouri; 

Matthew  J.  Faison,  Gaines¬ 
ville,  Fla.,  Univ.  of  Florida; 

Brenda  Michele  Fox,  Indian¬ 


apolis,  Indiana  Univ.; 

Jerry  Allen  Gaines,  Paducah, 
Ky.,  Univ.  of  Kentucky; 

Mariann  Goss,  Joliet,  Ill.,  Col¬ 
lege  of  St.  Francis. 

Paul  A.  Johnson  Jr.,  Colum¬ 
bia,  Mo.,  Univ.  of  Missouri; 

Joseph  DeRoy  Keefer,  Wash¬ 
ington  Court  Hou.se,  Ohio,  Ohio 
State  Univ.; 

Diane  Louise  Maple,  Rich¬ 
mond,  Ind.,  Ball  State  Univ.; 

Louise  C.  Matarazzo,  High¬ 
land  Park,  N.  J.,  Long  Island 
Univ.; 

Brenda  K.  Nichols,  Knoxville, 
Univ.  of  Tennessee. 

Anthony  Petrella,  Niles,  Ohio, 
Bowling  Green  State  Univ.; 

Mary  Joyce  Renneisen,  Louis¬ 
ville,  Univ.  of  Kentucky; 

J.  Richard  Rombach,  Pitts¬ 
burgh,  Pennsylvania  State 
Univ.; 

Deborah  Saltzman,  Brooklyn, 
N.  Y.,  Univ.  of  Rochester; 

Sandra  Carol  Saunders,  Cand¬ 
ler,  N.  C.,  Univ.  of  North  Caro¬ 
lina; 

Debby  Lou  Segar,  Walton, 
N,  Y.,  Kent  State  Univ.; 

James  Emory  Thompson, 
Meadville,  Pa.,  Allegheny  Col¬ 
lege; 

Kenneth  G.  Trantowski,  Ham- 
tramck,  Mich.,  Northern  Ill. 
Univ.; 

James  B.  Vaszko,  San  Fran¬ 
cisco,  San  Francisco  State  Col¬ 
lege; 

Jane  Claire  Volker,  Cincin¬ 
nati,  Univ.  of  Cincinnati; 

Edward  Weintrob,  Brooklyn, 
N.  Y.,  George  Washington 
Univ.; 

Thomas  Gerald  Wells,  Char¬ 
lotte,  N.  C.,  Univ.  of  North 
Carolina. 

Lawrence  M.  Withers,  Des 
Moines,  Washington  State 
Univ.; 


Nancy  Wogan,  Nixon,  N.  J., 
Douglass  College; 

Barbara  Kay  Wozniak,  Gary, 
Ind.,  Univ.  of  Dayton; 

Rosetta  Maria  Wright,  At¬ 
lanta,  Morristown  (Tenn.)  Col¬ 
lege; 

Marilyn  Yeung,  Tucson,  Univ. 
of  Arizona; 

Leslie  Ann  Ziemba,  Ham- 
tramck,  Mich.,  Michigan  State 
Univ. 

• 

Stronger  Newsprint 
Planned  at  Thorold 

Thorold,  Ont. 

Construction  will  begin  this 
summer  at  the  Ontario  Paper 
Company  Limited  of  a  $2,250,- 
000  experimental  pilot  plant  for 
research  in  the  production  of 
groundwood  pulp  that  will  make 
a  stronger  and  better  newsprint 
sheet  while  using  greater  quan¬ 
tities  of  jackpine  than  present 
methods  allow,  it  was  an¬ 
nounced  by  Robert  M.  Schmon, 
president  of  the  Chicago  Trib¬ 
une  subsidiary  company. 

The  plant,  expected  to  be  in 
operation  in  the  spring  of  1968, 
employs  two  high-power  disc 
refiners  that  produce  ground- 
wood  pulp  from  wood  chips.  The 
present  method  of  making 
groundwootl,  which  has  been  in 
use  for  more  than  a  century,  is 
simply  to  hold  a  log  by  me¬ 
chanical  means  against  a  revolv¬ 
ing  grindstone.  Work  by  the 
Pulp  and  Paper  Research  In¬ 
stitute  and  a  few  other  paper 
companies  since  1962  indicates 
that  disc  refiners  can  make 
groundwood  with  longer  fibres. 


Washington 
O.  Roy  Chalk,  traction  and 
airline  magnate  and  newspaper 
publisher,  stated  in  a  letter 
dated  July  12  and  mailed  to 
several  hundred  business  leaders 
in  the  Washington  metropoli¬ 
tan  area,  that  he  would  begin 
publication  September  17  of  a 
newspaper  to  be  called  the 
Washington  Examiner. 

In  a  P.S.  to  the  letter.  Chalk 
said,  “I  plan  to  begin  modestly 
with  a  w'eekly  issue  each  Thurs¬ 
day  and  move  quickly  thereafter 
into  daily  operation.” 

“Since  the  death  of  the  Times- 
1  Herald  years  ago,  it’s  become 
increasingly  clear  that  Washing¬ 
ton  is  a  morning  newspaper 
market  presently  monopolized  by 
I  one  newspaper,”  Chalk’s  letter 
i  said.  “Upon  the  ‘happening’  of 
I  our  newly  born  child,  Washing¬ 
ton  w’ill  once  again  be  offered  a 
competitive  publication  in  the 
morning  newspaper  field.  People 
will  have  a  choice.” 


IVIore  Stock  Reports 
For  Broadcast  Wire 

United  Press  International’s 
Audio  Network  w'ill  “substan¬ 
tially  increase”  its  volume  of 
financial  news  coverage,  Peter 
S.  Willett,  general  manager  of 
UPI’s  broadcast  services,  has 
announced, 

“Continuing  surveys  of  broad¬ 
cast  programming  prompted 
this  move,”  he  said. 

There  will  be  one-minute 
hourly  wrapups  of  activity  on 
the  New  York  and  American 
Stock  exchanges,  five  minutes 
prior  to  the  hour,  during  trad¬ 
ing  periods.  They  will  be  voiced 
by  UPI  staff  correspondents 
from  their  computerized  finan¬ 
cial  desk  in  New  York. 

Two  stock  wrapups,  both 
three  minutes,  15  seconds  in 
length,  also  will  be  transmitted 
over  the  network,  the  first  at 
4:40  p.m.  (EDT)  and  the 
second  at  5:40  p.m.  (EDT). 

• 

Writes  for  Weekly 

Berkeley,  Calif. 

Jerry  Rubin,  a  founder  of  the 
Vietnam  Day  Committee  here, 
will  go  abroad  for  two  years  as 
a  foreign  correspondent  for  the 
Berkeley  Barb,  the  weekly  an¬ 
nounced.  The  leader  of  a  1964 
campaign  to  stop  troop  trains 
from  going  through  this  city 
and  former  Berkeley  mayoralty 
candidate  began  graduate 
studies  here  after  five  years  of 
reporting  for  the  Cincinnati 
Post  and  Times-Star,  the  Barb 
stated. 


Chalk  said  the  paper  would  be 
tabloid  and  would  be  “sharply 
written  with  fascinating  picto¬ 
rial  illustration.” 

According  to  the  letter,  the 
paper  will  be  “locally  oriented” 
and,  in  the  matter  of  circula¬ 
tion,  will  concentrate  on  what 
Chalk  called  the  “Mass  Transit 
Market”  of  “more  than  500,000 
daily  rider-readers  who  consti¬ 
tute  the  bulk  of  the  Washington, 
Virginia  and  Maryland  ‘bread 
winner’  population.” 

Chalk  told  the  business  leaders 
he  would  like  to  count  on  their 
advertising  and,  “to  get  off  the 
ground”  would  offer  advertising 
rates  as  low  as  30  cents  a  line  or 
$300  a  page,  “to  those  who  will 
regularly  support  me.” 

Chalk  is  assembling  a  staff, 
under  the  direction  of  Jack 
Limpert,  a  former  California 
editor.  'The  Washington  Exam¬ 
iner  address  is  1420  New  York 
Ave.,  N.  W.,  Washington,  D.  C. 


Written  with  character... 
competence. .  .color. 

THE  PROVIDENCE 
JOURNAL- 
BULLETIN 


L 


20005. 

EDITOR  ac  PUBLISHER  for  July  22,  1967 


Chalk  Sets  September  17 
For  Washington  Examiner 


>67 


Why  Abitibi  put  its  pioneer  research  department 
into  a  new  million-dollar  home 


ABITIBI  PAPER  SALES  LTD.  •  TORONTO,  CANADA 

Abitibi  delivers  more  than  paper 


Visit  the  Canadian  Pulp  and  Paper  Pavilion  at  Canada's  e\po(^  in  Montreal 


Abitibi  Research  Centre, 

Sheridan  Park  Research  Community 
near  Toronto,  Ontario 


New  printing  techniques  and  high-speed  presses  have 
increased  the  demand  for  exceptional  newsprint  perform¬ 
ance.  A  leader  in  forest  products  research  for  fifty  years, 
Abitibi  has  met  the  challenge.  Our  quality  has  always  been 
outstanding  and  we  intend  maintaining  that  standard. 

The  importance  of  adequate  research  facilities  to  develop 
new  products  and  improve  existing  ones  is  obvious.  But 


just  as  important  is  our  desire  to  make  the  most  of  the 
forest  yield.  This  way  we  can  be  sure  that  our  products 
will  be  made  and  sold  as  economically  as  possible. 

Your  Abitibi  Representative  can  keep  you  up  to  date 
with  the  most  recent  developments  in  the  industry.  Be¬ 
cause  many  of  them  will  be  taking  place  at  that  million- 
dollar  home  of  a  pioneer. 


Publicity  Not  Vindictive, 
Judge  Denies  a  New  Trial 


Denver 

U.S.  Dist.  Judge  Alfred  A. 
Arraj,  in  denying  the  new  trial 
motion  of  a  man  convicted  of 
killing  a  Colorado  brewerj’  ex¬ 
ecutive,  rejected  the  claim  that 
it  must  be  presumed  a  defendant 
can’t  receive  a  fair  trial  if  his 
case  has  received  widespread 
publicity. 

Judge  Arraj  also  drew  a  dis¬ 
tinction  between  “prejudicial” 
and  “vindictive”  publicity. 

The  decision  came  in  the 
habeas  corpus  case  of  Joseph 
Corbett  Jr.  who  is  serving  a  life 
term  for  the  1960  kidnap-murder 
of  Adolph  Coors  III,  board 
chairman  of  the  Adolph  Coors 
Co.  of  Golden,  Colo. 

Corbett  asked  for  a  new  trial 
on  the  ground  that  prejudicial 
publicity  made  it  impossible  for 
him  to  receive  a  fair  trial  in 
1961.  He  was  convicted  by  a 
jury  in  May  1961. 

Not  Like  Sheppard  C^isie 

Judge  Arraj  said  Corbett 
and  his  court-appointed  attor¬ 
ney,  William  H.  Erickson  of 
Denver,  “aparently  read  Shep¬ 
pard  (the  Sam  Sheppard  case 
decision  in  the  Supreme  Court) 
as  holding  that  w'here  a  com¬ 
munity  has  been  exposed  to  con¬ 
siderable  prejudicial  pre-trial 
publicity,  it  must  be  presumed 
that  his  trial  was  not  fair  and 
impartial.  We  do  not  so  read 
the  case.” 

Judge  Arraj  said  he  found 
major  differences  between  the 
cases  of  Corbett  and  Sheppard. 

“The  distinctions  .  .  .  which 
we  regard  as  salient,”  he  said, 
“include  the  delay  between  most 
of  the  pre-trial  publicity  and  the 
trial,  the  lack  of  vindictiveness 
of  the  publicity,  the  sequestra¬ 
tion  of  the  jury  and  the  relative 


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companies  that  are  operating 
and  have  8500,000,000  In. 
vested  in  Australia. 

T*  Sa*s  la  teach  with  atarkatlea, 
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wii  la  Aactralla  read 

NEWSPAPER  NEWS 

ftifcllafcarf  fer^ightiy 

Annual  Subscription  to  U.  S.  ^9 

Csmsr  Batt  A  CIMtII  Sts.,  Suiry  Hills, 
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orderliness  of  the  trial  proceed¬ 
ings.” 

Although  Judge  Arraj  did 
criticize  news  media  for  men¬ 
tioning  Corbett’s  past  criminal 
record  (Corbett  was  an  escaped 
murderer)  and  the  fact  that  he 
refused  to  take  a  lie  detector 
test,  the  judge  said  “there  was 
no  real  saturation  campaign  of 
these  prejudicial  subjects.  The 
prejudicial  sting  of  pre-trial 
publicity  was  greatly  softened 
by  the  passage  of  time.” 

“Unlike  the  news  coverage  of 
the  Sheppard  case,”  the  judge 
said,  “the  newspaper  stories 
carried  by  the  Denver  Post  and 
the  Rocky  Mountain  News  were 
in  no  sense  accusatory  or  vindic¬ 
tive.  They  were  generally  ob¬ 
jective  and  straightforward,  al¬ 
though  the  amount  of  factual 
data  they  imparted  w'as  un¬ 
usually  gi-eat.” 

FBI  Cave  Report  to  Press 

One  of  the  chief  articles  com¬ 
plained  of  by  Corbett  and  his 
attorney  was  a  full-page  article 
published  in  the  Denver  Post 
Sept.  22,  1960,  giving  a  verbatim 
report  of  the  Federal  Bureau  of 
Investigation’s  summary  of  the 
case.  The  FBI  report,  which 
had  been  given  to  the  press  by 
prosecutors,  listed  some  evi¬ 
dence  against  Corbett  which 
was  never  introduced  at  his 
trial. 

Unlike  the  Sheppard  case. 
Judge  Arraj  said  the  Corbett 
case  “was  seldom  editorialized 
in  any  manner.”  The  judge  cited 
such  headlines  in  the  Sheppard 
case  as  “Quit  Stalling  and  Bring 
Him  In,”  “But  Every  Moment 
of  Fumbling  is  Helping  a  Mur¬ 
derer  Escape,”  “Getting  Away 
With  Murder — An  Editorial,” 
“Get  That  Killer,”  “Why  Don’t 
Police  Quiz  Top  Suspect — An 


NEWS-JOURNAL 

PAPERS 

SINGLERATE 

PLAN 


the  one  low-cost  way  to 
saturate  this  prune  market 

You  blanket  949it  of  New  Caslle 
County  households,  789it  of 
Delaware.  Above-average  income: 
18-309i*  statewide.  A  thriving 
market.  For  full  details  contKt: 

NEWS-JOURNAL  PAPERS 

Wilmington,  Oslawar* 
or  Story  &  Kelly-Smith,  Inc. 


Editorial”  and  “Why  Isn’t  Sam 

Sheppard  in  Jail?”  llOnUS  "enod 

By  contrast,  Judg^e  Arraj  . 
noted  a  Denver  Post  editorial  AnUftllTltf^ftn  lOF 
criticized  prosecutors  for  keep¬ 
ing  Corbett  in  jail  for  12  days  P<»witi<»v  Fntrifsa 
without  having  him  arraigned  uuu.  ico 

or  formally  charged. 

“This  type  of  editorial  treat-  Columbia,  Mo. 

ment  is  a  far  cry  from  the  fin-  A  “bonus”  time  period  for 
ger-pointing  editorial  vendetta  Penney-Missouri  Awards  en- 
aimed  at  Dr.  Sam  Shepard,”  tries,  admitting  women’s  page 
Judge  Arraj  said.  material  printed  over  a  six- 

month  span,  is  announced  by 
Jury  Safeguards  Journalism  Dean  Earl  F.  Eng- 

The  judge  said  a  “crucial  dis-  ,  . 

tinction”  between  the  two  cases  Material  chosen  froni  three 
was  that  Sheppard’s  jury  ^ a  ^ 

wasn’t  locked  up  during  trial 

and  received  only  a  “mild  sug-  ^  accepted  in  the  eighth 

gestion”  (not  a  firm  order)  not  C.  Penney-University 

to  read  or  listen  to  news  ac-  Missouri  Jouimalism  Awards 
counts  of  the  trial.  competition.  Classes  include: 

These  safeguards,  he  noted,  women  s  pages,  fashion 

were  followed  in  the  Corbett  writing,  reporting-writing  and 
case  and  Corbett’s  jury  “was  P  ,  , 

simply  not  exposed  to  any  trial  estab- 

coverkge  of  any  kind.” 

Tiid^e  Arai  also  said  an  ex-  P^"^  Missouri 

■  fLo  School  of  Journalism  to  honor 

amination  of  the  record  of  the  .,  .  ^  j  t 

...  .  4.-  •  the  company  s  founder,  James 

disclose  any  actual  prejudice  to  win- 

4.  •  1  Dates  for  the  1967  competi- 
“Not  only  was  the  pre-trial  ^  P" 

publicity  in  petitioners  (Cor-  L.  Myhre, 

Dett  s)  case  far  less  prejudicial  ^  ’ 

and  vindictive  than  that  in  the  p  (dailies): 

Sheppard  case,”  the  judge  said,  u/  XnesHav 

“but  the  atmosphere  at  trial  was  Thursday  and  Sunday  Jages^  or’ 
quite  calm  and  serene  in  com- 

parison  with  the  virtual  bed-  ^  j  ^p^  ^ 

lam  which  reigned  at  the  Shep-  publishing  Sundays  may  sub- 
pard  trial.  pi-jday  pages,  or  sec- 

tions,  within  those  dates.  Only 
Weekly  Sues  to  Bar  those  papers  whose  food  sections 
Private  Meetings  appear  Wednesdays  may  send 

^  entries  from  that  day  instead  of 

Little  Rock,  Ark.  Thursday.) 

The  Times,  a  weekly  newspa-  Women’s  Pages  (weeklies): 
per  in  north  Little  Rock,  has  Entries  may  be  any  three  pages, 
filed  suit  asking  for  summary  or  sections,  printed  during  any 
judgment  against  the  city  for  three  weeks  between  Jan.  1  and 
alleged  violation  of  the  state’s  July  1,  1967. 
newly  enacted  Freedom  of  In-  Fashion:  Single  story  printed 
formation  Law.  between  Jan.  1  and  July  1,  1967. 

The  suit  was  filed  against  the  Reporting-Writing  :  Single 
mayor  and  the  city  council,  two  story  or  in-depth  series  printed 
months  after  Ralph  Patrick,  between  Jan.  1  and  July  1,  1967. 
Times  managing  editor,  and  Photography:  Any  photo 
Ralph  Seago  of  the  Arkansas  printed  on  women’s  pages  be- 
Gazette  were  excluded  from  a  tween  Jan.  1  and  July  1,  1967. 
meeting  of  the  council  and  the  Awards  of  $1,000  first  place, 
city  attorney.  A  hearing  is  set  $500  second  and  $250  third  go  to 
for  Aug.  22.  winners  in  each  of  four  women’s 

The  new  act  states  that  all  page  classes.  The  fashion  win- 
meetings  of  public  officials  must  ner’s  award  is  $1,500,  or  $750 
be  held  in  public,  except  when  cash  and  a  week’s  expenses-paid 
concerned  with  personnel.  trip  to  any  European  fashion 

The  Times  asked  that  Circuit  center.  The  single  reporting- 
Judge  Warren  Wood  rule  that  writing  winner  receives  $1,500. 
the  private  meeting  was  in  vio-  A  $500  award  for  the 
lation  of  the  law  and  that  fur-  “Women’s  Page  Photographer  of 
ther  private  meetings  be  held  the  Year”  is  the  top  photogra¬ 
in  contempt  of  court.  phic  honor.  Awards  of  $150 

Robert  S.  McCord,  Times  first,  $75  second  and  $50  third 
publisher,  is  a  past  president  of  are  given  in  three  photo  classes: 
the  Little  Rock  Professional  Picture  strip  or  layout;  story- 
Chapter  of  Sigma  Delta  Chi,  telling  picture;  and  personality 
which  was  instrumental  getting  portrait.  The  $500  award  goes 
the  bill  through  the  legislature,  to  the  winning  photographer. 

EDITOR  8C  PUBLISHER  for  July  22,  1967 


24 


We  hate  to  prompt  you. 

But  then,  we’d  hate  to  see  you  flub,  too.  Because 
BAND-AID  is  not  a  synonym  for  “adhesive  bandage.” 
It’s  the  trademark  for  the  brand  of  adhesive  bandages 
which  are  made  by  Johnson  &  Johnson. 

So  if  you  want  to  mention  our  name  (and  we’re 
delighted  when  you  do),  please  say  BAND-AID  Brand, 
then  the  name  of  the  product... as  in  BAND-AID 
Brand  Adhesive  Bandages  for  example. 


LAYOUT  AND  DESIGN 


Typography-1967  or  Model  T? 


By  Howard  B.  Taylor 

Editorial  ('consultant,  (copley  International  Corporation 


Ray  Kwapil,  editor  of  the  Niles  (Mich.)  Daily  Star, 
sends  a  tearsheet  of  his  paper  and  one  from  the  Worth¬ 
ington  (Minn.)  Daily  Globe. 

He  sent  the  following  letter,  also: 

“It’s  about  time,  I  think,  that  publishers  take  a  hard 
look  at  their  product  and  decide  whether  they’re  offer¬ 
ing  a  1967  newspaper  or  a  slightly  updated  version 
from  the  last  century. 

“Typographically,  most  American  newspapers  are  in 
the  Model  T  stage.  I’m  certain  many  editors  and/or 
publishers  read  your  column  and  nod  in  agreement,  but 
how  often  do  they  follow  the  common-sense  ideas  which 
you  promote? 

“When  the  Niles  Daily  Star  changed  over  to  offset 
printing  last  December,  we  used  the  opportunity  to 
revamp  our  makeup  and  offer  the  reader  the  cleanest, 
neatest  paper  he  could  buy  in  our  area. 

“How'  many  publishers  have  seen  the  classy  Dubuque 
(la.)  Telegraph-Herald  or  know  that  some  of  the  best 
ROP  color  in  the  daily  newspaper  field  is  being  produced 
at  the  Fairbanks  (Alaska)  News-Miner?  Papers  such 
as  the  Worthington  Daily  Globe  and  the  New  Ulm 
(Minn.)  Jounuil  also  are  offering  color  which  makes 
the  metropolitans  look  like  sick  cats. 

“Of  course,  offset  helps  create  this  beautiful  color 
work  but  here,  too,  many  offset  publishers  think  that 
color  is  ’way  beyond  their  means.  Nonsense.  We  shoot 
our  own  color  and  produce  our  separations  in  our  two- 
by-four  photo  lab.  Cost  analysis  of  process  color  shows 
the  price  surprisingly  low. 

“But  offset  isn’t  necessary  to  produce  a  typograph- 


Jmla  //..S’.  i'JanH  of  07 
,7V#  //(•  iinuhtaUHi  Tonight 


LcgiHlutiin'  Murk?*  'riiiio. 
.MuiK’inrrs  for  SaU^  Tax 


at  Miniilo  lo  Fi\i 


ically  modern  page.  It  merely  takes  a  publisher  to  get 
out  of  his  air-conditioned  office,  out  of  his  mint-new 
auto  and  look  around  at  what’s  happening  in  the  busi¬ 
ness.” 

Well,  here  are  the  tearsheets.  Mr.  Kwapil  is  correct — 
they  certainly  sparkle.  Niles  has  14,600  population  and 
the  paper’s  circulation  is  9,138.  Worthington’s  popula¬ 
tion  is  9,655  and  the  Daily  Globe  has  14,604  circulation. 

The  Daily  Star  is  veritably  a  model  of  functional, 
readable  makeup.  Heads  are  in  the  all-down  style  for 
easy  writing  and  easy  reading.  They  are  without  decks. 
Decks  rarely  are  needed  in  horizontal  layout.  All  heads 
are  in  the  same  type  family,  which  gives  the  paper  a 
harmonious  character.  A  mixture  of  clashing  head  faces 
— which  one  sees  more  than  occasionally — is  like  white 
tie  and  tails  with  a  purple  shirt  and  brown  suede  shoes. 

There’s  ample  white  space,  between  columns,  above 
heads,  between  lines  of  heads  and  below  heads.  Each 
corner  of  the  page  has  a  strong  accent,  art  or  headline. 
The  emphasis  of  the  page  is  predominately  that  of 
horizontal  rectangles  reaching  from  left  to  right. 

You  can  say  about  the  same  for  the  page  from  the 
Daily  Globe.  The  captivating  picture  of  girl,  puppy 
and  dandelions  is  in  color.  'The  representation  of  the 
globe  in  the  nameplate  is  a  yellow  and  black  color  spot. 

The  story  on  the  Juda  high  school  graduation  uses 
an  unusual  layout  device.  Two  joints  drop  down  columns 
1  and  2.  Then  the  story  reaches  to  the  bottom  of  column 
3  and  wraps  to  the  right  across  columns  4,  5,  6,  7  and 
8.  A  centered  one-line  head  stretches  across  the  wrap. 

Again,  all  heads  are  in  the  same  family. 


0«GquIU 
cit«s  U.S. 
and  l»ro«l 


Israeli  gain 
is  challenged 


Order  auto  crackdown 


Slaying  motive  unknown 


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A  Newspaper  for  People 
Who  Collect  Newspapers 

By  Paul  J.  Reale 


What’s  the  value 
of  a  Byline? 


Years  of  a  man’s  professional  life  can  pass  before  he  rates 
a  byline. 

Some  never  make  it. 

Those  that  do  can  usually  be  depended  on  to  deliver 
their  story  with  the  integrity  and  skill  befitting  their  byline. 

We  make  medicines  for  doctors  to  prescribe.  And,  we  make 
them  with  integrity  and  skill. 

Whether  life-saving  or  not,  we  feel  they  demand  that  we 
put  ourselves  on  the  line— and  we  do. 


For  a  free  copy  of  What’s  Behind  a  Drug  Name,  write  to  the  Public  Relations  Department, 


LEDERLE  LABORATORIES 

A  Division  of  American  Cyanamid  Company,  Pearl  River,  New  York 


I 

I 

I 

I 

1 


Copley  Art 

{Continued  from  page  14) 


items  in  the  collection  is  “Good 
News,”  a  portrait  of  James 
Montgomery  Flagg  reading  a 
newspaper,  by  Charles  Dana 
Gibson.  This,  too,  was  repro¬ 
duced  in  full  color  on  the  cover 
of  “The  Copley  Press,”  as  have 
been  several  other  of  the  paint¬ 
ings. 

Many  of  the  newspaper  paint¬ 
ings  depict  newspaperboys,  and 
several  are  the  work  of  J.  G. 
Brown,  N.  A.,  who  was  one  of 
the  finest  delineators  of  the 
young  boys  who  sold  fruit  or 
newspapers  or  shined  shoes  in 
the  vicinity  of  New  York’s  City 
Hall  from  the  mid-19th  century 
into  the  ’90s. 

“With  easy  verisimilitude  he 
made  them  cherub  faced  urchins 
such  as  would  tug  at  mothers’ 
hearts  and  for  the  ladies,  added 
pathos  to  their  other  charms. 
Brown’s  formula  reflected  much 
of  the  American  Dream:  faith 
in  childhood,  the  future,  and 
equality  of  opportunity.  It  was 
manifested  a  half-dozen  years 
before  Horatio  Alger’s  first 
‘rags-to-riches’  book  (1867)  and 
it  appealed  so  strongly  to  men 
that  the  pictures  were  hailed  as 
almost  holy  documents  of  the 
American  way  of  life.”  (Flex- 
ner’s  “That  Wilder  Image.”) 

Recent  Acquisitions 

A  recent  acquisition  is  “Bo¬ 
livian  Newsboy”  by  Jorge  Imana 
Garron,  whose  paintings  are 
represented  in  many  Latin 
American  public  and  private 
collections  and  have  also  been 
shown  at  the  San  Diego  Fine 
Arts  Gallery. 

Another  recent  acquisition  is 
“Portrait  of  a  Newspaper  Pub¬ 
lisher,”  by  Peter  Hurd,  the  cele¬ 
brated  artist  whose  portrait  of 
Lyndon  B.  Johnson  was  rejected 
by  the  President.  This  is  a  por¬ 
trait  of  James  S.  Copley,  espe¬ 
cially  commissioned  by  the  board 
of  directors  of  The  Copley  Press 
Inc. 

“Seminar,  A  Quarterly  Re¬ 
view  for  Newspapermen  by  Cop¬ 
ley  Newspapers,”  is  planning  an 
eight-page  portfolio  reproducing 
a  number  of  the  newspaper 
paintings  in  full-color  for  its 
December  issue. 

The  Library  contains  a  num¬ 
ber  of  holographic  documents  of 
historical  and  literary  interest, 
ranging  from  letters  by  Presi¬ 
dents  Washington,  Jefferson, 
John  Adams,  Lincoln,  and 
Hayes,  to  correspondence  of 
Liliuokalani,  the  last  queen  of 
the  Hawaiian  Islands,  who  was 
deposed  in  1893. 

Among  others,  there  are 
letters  of  J.  A.  Sutter  (of  Sut¬ 


ter’s  Mill  fame),  Christopher 
(Kit)  Carson,  Robert  Louis 
Stevenson  to  his  mother,  and 
John  C.  Fremont  when  he  was 
a  colonel. 

A  prized  possession  is  an  orig¬ 
inal  signed  holographic  manu¬ 
script  by  Fray  Junipero  Serra, 
1713-84,  founder  of  San  Diego. 
San  Diego  will  celebrate  its  bi¬ 
centennial  in  1969. 

Bret  Harte's  Early  Writing 

Of  particular  interest  to  news¬ 
papermen  is  some  scarce,  early 
correspondence  of  Bret  Harte, 
written  as  editor  of  The  Over¬ 
land  Monthly,  which  first  printed 
“The  Luck  of  Roaring  Camp” 
and  gave  Harte  a  national  repu¬ 
tation. 

A  larger  collection  is  the  cor¬ 
respondence  between  Samuel 
Clemens  (Mark  Twain)  and 
Frank  Fuller,  Civil  War  gover¬ 
nor  of  Utah.  This  includes  Ful¬ 
ler’s  later  reminiscences  of  his 
first  meeting  with  Clemens  and 
of  his  arrangement  for  Mark 
Twain’s  first  New  York  lecture 
in  Cooper  Union. 

Most  of  the  items,  other  than 
the  paintings,  are  on  display  in 
the  Library.  They  are  available 
for  use  by  historians,  scholars, 
and  other  qualified  persons  on 
terms  permitting  the  public  to 
benefit,  while  protecting  the 
documents  from  harm. 

Applications  for  viewing  may 
be  made  to  Richard  R.  Reilly, 
Curator,  James  S.  Copley 
Library,  La  Jolla,  Calif. 


Hobby  Paper 

(Continued  from  page  30) 


terests”  department  they  go  off 
in  all  directions. 

Some  are  on  the  hunt  for 
issues  covering  certain  events, 
like  John  Brown’s  trial,  Custer’s 
Last  Stand,  Lincoln’s  assassina¬ 
tion,  the  surrender  at  Appo¬ 
mattox;  while  others  want 
papers  deriving  of  particular 
periods,  such  as  the  (^ivil  War, 
the  Gold  Rush,  the  Revolution¬ 
ary  War. 

Some  search  for  newspapers 
with  accounts  of  specific  per¬ 
sons,  an  example  being  the 
hobbyist  who  “special”  was  an 
ancestor,  the  Civil  War’s  Gen¬ 
eral  Benjamin  (Beast)  Butler. 

Collector’s  Special  Item 

One  collector  is  on  the  lookout 
for  any  Boston  newspaper  from 
1902,  covering  the  sinking  of  the 
bark  “Kathleen”  by  a  whale. 

Then  there  are  subscribers 
who,  like  Daniel  A.  Mauro,  a 
products  draftsman,  from  South 
Bend,  Ind.,  deal  in  deaths. 
Mauro  owns  a  complete 
“morgue”  of  the  33  presidential 
deaths,  plus  the  press  obsequies 


of  sundry  national  heroes,  popes 
and  monarchs. 

Barbara’s  “Gazette”  comes 
close  to  being  as  handcrafted  as 
her  subscribers’  “collector’s 
items,”  for  once  the  publication 
is  ready,  she  addresses  each  copy 
by  hand  and  then  personally 
affixes  each  stamp  before  mail¬ 
ing  the  batch  first-class. 

The  price  of  a  subscription  is 
$2  for  12  editions,  and  while  this 
doesn’t  necessarily  cover  costs, 
Barbara  insists  “this  is  strictly 
a  non-profit  operation  conceived 
not  to  make  a  fortune  but  to  fill 
a  crying  need.” 

And  besides.  Captain  Stuhl- 
muller,  true  to  his  “special  inter¬ 
est,”  stands  ready  when  opera¬ 
tions  go  financially  amiss. 

“He’s  my  underwriter,  the 
doll!”  says  Barbara. 

Europe’s  companion  of  the 
“Gazette”  is  the  “Sincere 
Times,”  a  quarterly  under  the 
coeditorship  of  Louis  Nierynck 
of  Vlissingen,  the  Netherlands, 
and  Jack  Frost  of  New  Barnet, 
Hertfordshire,  England.  They 
concern  themselves  with  world¬ 
wide  newspapers,  both  old  and 
new,  while  the  “Gazette”  con¬ 
centrates  on  pre-1900  American 
papers. 


What  is  the  rarest  newspaper 
in  the  country  today? 

According  to  Barbara,  13 
Southern  papers  resorted  to 
wallpaper  during  the  Civil  War 
and  originals  of  these  are  real 
treasures,  but  the  No.  1  prize 
for  collectors  is  the  July  2-4, 
1863,  wallpaper  edition  of  the 
Daily  Citizen  of  Vicksburg, 
Miss. 

Worth  $1,000 

“It  came  out  the  day  the 
Federal  troops  entered  the  city,” 
she  says,  “and  that’s  why  it  is 
so  valuable.  No  more  than  a 
half-dozen  originals  are  known 
to  exist.  If  another  were  un¬ 
earthed  I’m  betting  it  wouldn’t 
go  for  under  $1,000.” 

Among  the  papers  that  are 
also  high  on  the  “Most  Wanted 
List”  are  the  Massachusetts  Spy 
(Boston,  1770-5),  the  rabid 
Revolutionary  journal;  the 
Pennsylvania  Gazette  (1729-66), 
published  by  Ben  Franklin  (“his 
paper  was  a  milestone  in  spirited 
and  innovatory  journalism”), 
and  those  Old  West  weeklies 
that  died  unexpectedly  after  a 
few  editions  “often  because  their 
editors  were  shot  or  tarred  and 
feathered.” 


Papers  Asked 
To  Publish 
Movie  Guide 

A  study  of  major  daily  news¬ 
papers  made  early  this  year  in¬ 
dicated  that  few  of  them  were 
bringing  their  readers  informa¬ 
tion  on  the  content  of  films  play¬ 
ing  in  their  immediate  areas. 

Following  a  meeting  with  offi¬ 
cials  of  the  American  News¬ 
paper  Publishers  Association, 
Jack  Valenti,  president  of  the 
Motion  Picture  Association  of 
America,  launched  a  campaign 
with  150  daily  newspapers  in 
the  United  States.  Before  direct 
contact  was  made  with  the  pub¬ 
lishers  of  these  newspapers,  a 
meeting  was  held  with  the  Na¬ 
tional  Association  of  Theatre 
Owners  (NATO).  “Exhibitor 
Information  Chairmen”  were 
appointed  by  circuit  heads  at 
the  request  of  NATO. 

Each  selected  “Exhibitor  In¬ 
formation  Chairman”  was  asked 
to  visit  personally  the  publisher 
of  the  paper  assigned  to  him. 
Prior  to  the  “Exhibitor  Informa¬ 
tion  Chairmen”  calling  on  the 
publishers,  Valenti  sent  a  per¬ 
sonal  letter  to  each  of  the  150 
publishers  requesting  their  sup¬ 
port  in  bringing  to  their  readers 
regular  information  about  the 
content  of  films  playing  cur¬ 
rently  in  local  theatres. 

Each  “Exhibitor  Information 


Chairman,”  in  addition  to  being 
supplied  with  a  copy  of  Jack 
Valenti’s  letter  to  the  publisher, 
received  copies  of  several 
monthly  editions  of  “Special 
Film  Service  To  All  Media.” 
This  publication  contains  brief 
descriptions  of  each  of  the  films 
featured  in  “Film  Reports" 
(formerly  the  “Green  Sheet”). 
It  indicates  those  pictures  which 
carry  the  MPAA  Code  of  Self- 
Regulation  Seal  of  Approval  and 
those  “Suggested  for  Mature 
Audiences.” 

The  “Exhibitor  Information 
Chairmen”  have  been  asked  to 
provide  the  newspaper  with  in¬ 
formation  each  Thursday  on  all 
films  playing  in  the  area  and  to 
provide  the  descriptive  material 
given  in  the  Special  Film  Serv¬ 
ice  monthly  reports.  By  pro¬ 
viding  this  information  each 
week  to  the  individual  appointed 
by  the  publisher  of  the  news¬ 
paper  it  puts  the  information 
directly  in  the  hands  of  the 
proper  person  without  any  spe¬ 
cial  effort  on  the  part  of  the 
paper. 

This  program  is  based  on  the 
philosophy  announced  by  Valenti 
when  the  new  Code  of  Self- 
Regpilation  w'as  adopted  — 
"Parents  must  be  alerted  and 
informed  about  current  films  so 
that  they  may  decide  for  them¬ 
selves  whether  a  particular  pic¬ 
ture  because  of  theme,  content 
or  treatment  will  be  one  which 
their  children  should  or  should 
not  see,  or  may  not  understand 
or  enjoy.” 


EDITOR  ac  PUBLISHER  for  July  22,  1967 


32 


a  Sheridan  carousel  of  profits. 


Today’s  highly  competitive  newspaper  industry  de¬ 
pends  upon  speed  and  flexibility  to  produce  added 
income  for  profit.  Sheridan’s  24  P  and  48  P  high  speed 
stuffing  machines,  now  available  with  9  feeding  sta¬ 
tions,  provide  the  necessary  flexibility  to  insert  those 
last  minute  advertising  supplements  and  other  profit¬ 
able  sections,  in  addition  to  increasing  the  assembly 
speed  of  the  newspaper.  Most  of  America’s  major 
metropolitan  newspapers  have  hopped  on  this  ‘‘mer|7- 
go  round”. . .  speeds  up  to  13,500/hour  and  flexibility 
of  from  4  up  to  100  pages  make  Sheridan  stuffers  a 
carousel  of  profits.  Write  or  call  our  nearest  sales  office 
for  complete  details,  and  join  the  distinguished  list  of 
prominent  newspapers  using  this  equipment. 


Ntwspaper  Stuffing  Machine 


fsm/ffjijr 

^  A  Subsidiary  of  Horrts  Intortypt  Corporation 

BOX  283,  EASTON.  PENNSYLVANIA  18042 

OFFICES  IN  PRINCIPAL  CITIES 


i 


Publisher  Appointed 
At  Newhouse  Paper 


Appointment  of  James  S. 
Wear  as  publisher  of  the  Jersey 
City  (N.J.)  Jersey  Jouryml  was 
announced  this  week  in  the 
Newhouse  organization. 

Wear  has  been  general  man¬ 
ager  of  the  Syracuse  (N.Y.) 
Post-Standard.  Previously  he 
was  advertising  director  of  the 
Jersey  Journal.  He  has  also 
worked  at  the  Harrisburg  (Pa.) 
Patriot-News  and  Newark 
(N.J.)  Star-Ledger. 

Fred  A.  Stickel,  who  was 
promoted  from  advertising  di¬ 
rector  to  publisher  of  the  Jersey 
Journal  to  succeed  William  R. 
Morrish  in  1966,  has  been  ap¬ 
pointed  assistant  publisher  of 
the  Portland  Oregonian. 


VOUR 

N6UJ  PLANT 


deserves  an 
Engineering  Approach. 


Chas.  T.  Main’s  engineers  are 
printing  oriented.  They  fit 
your  new  plant  to  production, 
not  production  to  plant. 

Main’s  engineers  consider  not 
only  architecture,  site  utiliza¬ 
tion,  plant  layout,  and  equip¬ 
ment  services,  but  also  future 
growth. 

The  special  structural,  heating, 
ventilating,  electrical,  and 
mechanical  requirements  of  a 
printing  plant  are  incorporated 
into  the  plans  and  specifica¬ 
tions. 


Main’s  services  also  can  in¬ 
clude  site  investigation,  pre¬ 
liminary  studies,  cost  esti¬ 
mates,  field  engineering  during 
construction  and  equipment 
installation  design. 


AIAIN 


CHAS.  T.  A\AIN.  INC. 
Sngineers 


Lundquest 


Publisher  and  Editor 
Appointed  by  Ottaway 


Ed  Myers — to  the  display  ad 
staff  of  the  Topeka  (Kans.) 
Capital- Journal  from  Kansas 
State  College  faculty. 


Rod  Miller — to  city  editor  of 
the  Hiawatha  (Kans.)  Daily 
World,  from  manager  of  the 
cable  tv  at  Falls  City,  Nebr. 


Curly  Watson,  advertising 
salesman  for  R.  L.  Polk  Co. — 
named  advertising  manager  of 
the  Hiawatha  (Kans.)  Daily 
World. 


news-people 


Gannett  Daily  Fills 
Public  Service  Post 


The  appointment  of  William 
C.  Lundquest  of  Middletown, 
N.Y.,  as  publisher  and  general 
manager  of  the  Cape  Cod  Stand- 
ard-Times  in  Hyannis  has  been 
announced  by  Lyndon  R.  Boyd, 
president  of  Ottaway  Newspa- 
pers-Radio  Inc. 

Lundquest  succeeds  Dan  B. 
Gaylord  who  is  retiring  after  31 
years  with  the  new'spaper’s 
management.  Gaylord  will  con¬ 
tinue  serving  the  company  as  a 
consultant. 

The  new  publisher  and  gen¬ 
eral  manager  has  been  with  the 
Ottaway  organization  since 
1939,  serving  as  a  vicepresident 
of  ONR  and  at  earlier  dates  as 
general  manager  of  the  Middle- 
town  Times  Herald-Record  and 
the  Plattsburgh  Press-Republi¬ 
can. 

Lundquest  has  served  since 
January  as  vicepresident  in 
charge  of  the  Connecticut- 
Massachusetts  Division  of  ONR. 
He  has  been  the  company’s 
specialist  in  mechanical  matters 
and  in  advertising. 

In  another  Ottaway  organiza¬ 
tion  move,  James  Riley  has  re¬ 
turned  to  the  Pocono  Record, 
at  Stroudsburg,  Pa.,  as  manag¬ 
ing  editor  after  serving  as 
sports  editor  of  the  Intelligencer 
Journal,  Lancaster,  Pa.,  for  the 
past  seven  years.  Riley  pre¬ 
viously  was  employed  13  years 
by  the  Pocono  Record,  10  as 
sports  editor  and  three  as  news 
editor. 


Hartford,  Conn. 

Walter  J.  Jaworski,  a  23-year 
veteran  with  the  Hartford 
Times,  Gannett  Group  daily,  has 
been  named  director  of  research, 
promotion  and  public  service. 

He  joined  the  newspaper  as  a 
clerk  in  1944.  He  has  held  posi¬ 
tions  in  the  classified  and  retail 
advertising  departments.  He 
was  named  automotive  editor  in 
1964.  Succeeding  him  in  the 
latter  post  is  Gerald  J.  Mazur, 
a  22-year  employe  of  the  Times 
advertising  department. 


"Never  has  the  news  involved  so  many  complex  sub¬ 
jects  as  it  does  today  .  .  .  Newspapers  have  come  up 
with  the  right  answers  in  better  educated  and  better 
trained  writers  and  editors;  in  illumination  as  well  as 
leadership  on  the  editorial  page." 

James  L.  Knight 


EDITORIAL  RESEARCH  REPORTS 
CONGRESSIONAL  QUARTERLY  SERVICE 

1735  K  StTMt,  N.W.,  Washinqton,  D.  C.  20006  202-296-6 


Ivan  M.  Lincoln,  state  edi¬ 
tor  of  the  Ogden  (Utah)  Stand¬ 
ard-Examiner,  and  Miss  LuAnn 
Armga  of  'TwinFalls,  Idaho, 
were  married  in  the  Latter-day 
Saints  Temple  at  Idaho  Falls, 
Idaho. 


Cornelius  Ashley,  divisional 
information  manager  for  the 
Southwestern  Bell  Telephone 
Company  in  Kansas  City — 
retired. 


W.  Dayle  Frazier  Sr.  re¬ 
tired  July  1  as  executive  editor 
of  the  Columbus  (0.)  Dispatch, 
ending  a  more  than  50-year 
career  as  a  newspaperman. 
Associated  with  the  Dispatch 
since  1937,  Frazier  had  held 
the  top  editorial  department 
post  since  January  4,  1966.  He 
was  managing  editor  for  10 
years,  from  1951  to  1961,  and 
executive  managing  editor  for 
four.  He  has  also  been  a  mem¬ 
ber  of  the  board  of  directors  of 
the  Dispatch  Printing  Company 
and  president  of  the  Dispatch 
Features  Syndicate. 


John  DeMott  has  joined  the 
Medill  School  of  Journalism  staff 
at  Northwestern  University  from 
the  staff  of  the  William  Allen 
White  School  of  Journalism  at 
the  University  of  Kansas. 


Lamar  W.  Bridges  has  been 
named  the  first  University  Edi¬ 
tor  at  Memphis  State  Univer¬ 
sity  and  will  hold  the  rank  of 
assistant  professor  of  journal¬ 
ism.  The  new  position  involves 
the  co-ordination  of  all  MSU 
publications  and  the  MSU 
Press.  From  1965-67  he  was  an 
instructor  in  journalism  at 
Marshall  University,  Hunting- 
ton,  West  Virginia. 


Byrce  W.  Anderson,  San 
Rafael  (Calif.)  Independent- 
Journal — to  new  duties  with 
title  as  executive  city  editor  as 
Robert  M.  Strebeigh  moves  up 
to  the  city  editorship  Anderson 
has  held  for  10  years.  Strebeigh 
joined  the  I-J  two  years  ago 
from  the  San  Francisco  Chron¬ 
icle. 


George  De  Armond,  advertis¬ 
ing  director,  Bakersfield  (Calif.) 
Californian  since  1939 — to  busi¬ 
ness  manager  to  fill  the  vacancy 
created  by  the  retirement  of 
Walter  Kane. 


Ellen  W.  Blakely,  former 
city  government  reporter  for 
the  New  Castle  (Pa.)  News, 
has  been  named  news  editor  for 
the  Graphic  Arts  Technical 
Foundation.  Mrs.  Carol  M. 
Scott  resigned  to  accept  a  pub¬ 
lications  position  in  Washing¬ 
ton,  D.C. 


Ernest  Gradillas,  Tucson 
Arizona  Star — advanced  to  city 
circulation  manager  with 
Joseph  Thompson  in  similar 
post  on  the  Tucson  Citizen. 


William  O.  Seymour— from 
bureau  chief  for  KTVT-tv  News, 
Dallas,  to  university  director  of 
news  photography  and  instruc¬ 
tor  in  photojournalism  at  the 
William  Allen  White  School  of 
Journalism,  University  of  Kans- 


A.  D.  (Deb)  Addison,  adver¬ 
tising  director  of  the  Klamath 
Falls  (Ore.)  Herald  and  News, 
becomes  publisher  of  the  Rose- 
burg  (Ore.)  News  Review  on 
Aug.  1,  succeeding  J.  V.  Bren¬ 
ner,  who  becomes  publisher  of 
the  Napa  (Calif.)  Register. 
James  Allen,  ad  salesman,  will 
move  up  to  advertising  director 
of  the  Herald  and  News. 


EDITOR  8C  P 


Norm  Unis,  reporter  to 
sports  editor,  Klamath  Falls  f 
(Ore.)  Herald  and  News.  " 

UBLISHER  for  July  22,  1967  I 


ment  of  the  San  Antonio  Eve¬ 


ning  News.  He  is  a  copy  editor. 

*  *  * 

Howard  M.  Mac  Donald — 
from  city  editor  to  managing 
editor  of  the  Port  Jervis  (N.Y.) 
Union-Gazette. 


Richard  W.  Soell,  a  Univer-  public  information  for  the 
ty  of  Missouri  Journalism  Massachusetts  Department  of 
^hool  graduate  who  liegan  his  Education, 
jblic  relations  career  with 
iallmark  Cards — now  vicepresi- 
ent  of  Covey  and  Koons  Inc., 
jvertising  and  marketing 
.rency  at  Canton,  O. 


Dick  Zehms — from  sports 
Gordon  H.  Anderson,  former  staff,  Hollywood  (Calif.)  Citi- 
regional  advertising  executive —  zen-News,  to  San  Gabriel  Valley 
now  editor  of  the  Niles  (Ohio)  Daily  Tribune  at  West  Covina. 
Daily  Times.  Mrs.  Agnes  Lo-  •  *  * 

I'ATTA — feature  writer  to  local  Paul  Frazee — named  me- 
news  editor.  chanical  superintendent  of  the 

*  *  *  Pomona  (Calif.)  Progress-Bul- 

John  Mattia,  a  former  New  letin.  M.  A.  Johnson  retired. 

Haven  newspaperman — now  di-  *  ♦  • 

rector  of  the  Office  of  Public  Joe  Krupinski  has  left  the 
.Affairs,  Southern  Connecticut  New  York  Convention  Bureau 
State  Clollege.  to  join  Sontheimer  &  Co.,  public 

♦  ♦  »  relations  firm,  on  the  Jamaica 

Jimmy  Crowe,  a  former  man-  Tourist  Board  account.  He  is  a 

aging  editor  of  the  LaG range  ^OjOier  sports  writer  at  Garden 
(Ga.)  Daily  News — to  the  Troy  ^*^2/  (N.Y.)  Newsday. 

(Ala.)  Messenger  as  general 
manager,  replacing  Mike  Bos- 
CLAIR. 


Donald  Rubin,  a  former  New- 
irk  (N.  J.)  Star-Ledger  and 
yiomt  (Fla.)  Daily  News  re- 
Hirter —moving  from  Merchan- 
ising  Week  to  Medical  World 
yews  as  an  assistant  managing 


Paul  Grimes,  a  former  New 
York  Times  staffer — now  a  news 
editor  at  the  Philadelphia  (Pa.) 
Evening  Bulletin,  succeeding 
Ray  De  Vries,  retired. 


Thomas  L.  Forbes,  veteran 
Rhode  Island  newspaperman — 
named  editor  of  the  East  Provi¬ 
dence  (R.  I.)  Post,  a  weekly 
newspaper. 


Eldon  Libby  resigned  from 
the  Philadelphia  Inquirer  fea¬ 
ture  staff  to  make  a  tour  of 
Europe.  Ronald  De  Graw — 
from  rewrite  to  City  Hall. 


JOHN  J.  Skalko,  named  a 
rgional  executive  for  UPI,  is 
Mccpeded  by  Patrick  F.  Gilbo 

IS  bureau  manager  at  Provi-  Ward  E.  Colwell,  a  former 
Ifiicp,  R.  I.^  ^  ^  UPI  regional  executive — now 

managing  editor  of  the  Browns- 
JEAN  SiiARLEY  Taylor  is  the  ^iUg  (Tex.)  Herald. 
upw  women’s  editor  of  the  Ari- 
:  na  Republic,  not  the  Phoenix 
Cn:ftte,  as  reported  here  re- 
r'-ntly. 


Delta  wants  you 

to“Discover 

America” 


Miles  Cunningham — from 
City  Hall  coverage  for  the 
Philadelphia  Bulletin  to  be  con- 
CiiARLES  R.  Lewis — from  as-  ductor  of  the  “Mr.  Fixit”  col- 
sociate  editor,  Tyler  (Tex.)  umn,  succeeding  Adrian  Lee, 
Courier-Times  and  Morning  now  an  editorial  writer.  Joseph 
Telegraph,  to  editor  and  gen-  Daughen — from  Washington 
eral  manager  of  the  Concord  bureau  to  city  staff. 

(Calif.)  Transcript.  *  *  * 

♦  *  *  Clara  Trampe  and  Jo  Rig- 

JiM  Clark— from  business  recent  journalism  graduates 
editor  to  editor  of  the  editorial  of  the  University  of  Missouri 
pages  of  the  Amarillo  (Tex.)  —to  the  woman’s  department 
Daily  News  and  Globe-Tunes,  staff  of  Cocoa  (Fla.)  Today. 


JERRY  Lipman,  newly  named 
vligion  editor  of  the  Stockton 
(Calif.)  Record,  had  previously 
vorkcd  for  the  Albuquerque 
iN.  M.)  Journal,  Salt  Lake 
Tribune  and  Arizona  Republic. 


...and  save 
25%  on  your 
round  trip! 


Phil  Jeffries — from  city  edi¬ 
tor,  Evansville  (Ind.)  Sunday 
(Courier  and  Press,  to  city  edi- 

!)r,  Evansville  Courier.  Homer 
LLEY — from  Sunday  staff  to 
unday  city  desk. 


Windgate  Main  has  replaced 
Paul  Schreiber  as  Titusville 
bureau  chief  for  the  Miami 
(Fla.)  Herald.  Schreiber  was 
transferred  to  Miami. 

(Continued  on  page  36) 


Mrs.  Leota  Motz,  publisher 
of  the  Hays  (Kans.)  Daily 
News  —  proclaimed  Honorary 
First  Lady  of  Hays  during  the 
Ellis  County  Centennial  celebra¬ 
tion. 


Neill  H.  Massey  has  been  ap- 
)''intpd  zoned  advertising  man- 
>ger  of  the  Trenton  (N.  J.) 
rimes. 

*  *  *  Jerry  C.  Worthen — named 

.ARTHUR  G.  Milton,  formerly  display  advertising  manager,  a 
‘■■th  the  New  York  Mirror,  ^ew  position,  at  the  Bellingham 
loumal-American  and  World  (Wash.)  Herald.  Edgar  Mar- 
i  nnml  Tribune — named  vice-  roy — advanced  to  advertising 
pfsident  in  charge  of  adver-  manager. 

I  of  El  Tiempo,  Spanish-  *  *  * 

unguagp  daily  in  New  York.  Kathleen  Doyle,  women’s 

editor  of  the  San  Francisco  Ex¬ 
aminer  for  12  years — to  the 
Peace  Corps  as  deputy  director 
in  Panama. 


There’s  so  much  to  see  in  the  U.S.A. 
And  now’s  the  time  to  see  it  on  Delta. 
Get  25%  off  regular  Day  Tourist 
round-trip  on  Delta’s  Discover  Amer¬ 
ica  fares.  Good  up  to  30  days.  For 
further  information,  call  E>elta  or  see 
your  Travel  Agent. 


^  AND  COMPANY 


NEWSPAPER 

SALES 

PURCHASES 


James  J.  Stewart  Jr.,  former 
hisiness  manager  of  the  Hart- 
(Conn.)  Times — to  the 
Hartford  Courant  as  a  staff 

fxpcutive.  ^  Roscoe  Harrison  Jr.,  for- 

*  *  merly  a  rewriteman  at  the 

John  Chaffee  Jr.,  a  former  Temple  (Tex.)  Daily  Telegram, 
^iuoation  editor  of  the  Boston  became  the  first  Negro  em- 
n«roW— appointed  director  of  ployed  in  the  editorial  depart- 

EDITOR  8c  publisher  for  July  22,  1967 


rfmpl*  3-30)8 
KALEICH.  N.  C. 
1907  AAcOONAU>  LANf 


NATION-WIDE  PERSONAL  SERVICE 


Best  thing  that  ever  happened  lo  air  travel 


Harold  D.  Steward 
Executive  Reservist 

Santa  Rosa,  Calif. 

Harold  D.  Steward,  a  long¬ 
time  resident  of  San  Diego,  is 
officially  designated  as  a  Na¬ 
tional  Defense  Executive  Re-i 
servist  by  a  member  of  the 
Region  staff  of  the  Office  of 
Emergency  Planning,  Executive 
Office  of  the  President. 

Steward  is  a  free-lance  writer 
and  syndicated  columnist  on 
military  and  international  af¬ 
fairs.  Prior  to  his  retirement  as 
a  Lieutenant  Colonel  from  the 
Army  he  served  in  a  number  of 
positions  in  the  public  informa¬ 
tion  field,  including  reporting 
for  the  San  Diego  Union  and 
the  Loe  Angeles  Examiner. 

As  an  Executive  Reservist, 
Steward  wdll  join  some  3900 
executives  having  emergency 
assignments  throughout  the 
Federal  Government.  The  pro¬ 
gram  is  coordinated  and  man¬ 
aged  by  the  Office  of  Emergency 
Planning. 

*  *  * 


Gerald  T.  Tache,  advertising 
director  of  the  New  Bedford 
(Mass.)  Standard-Times  since 
1961 — named  assistant  to  the 
publisher.  Raymond  J.  Griffin 
Jr.,  retail  advertising  manager 
— named  display  advertising 
manager. 

«  *  * 

John  W.  Stokes,  former  ed¬ 
ucation  editor  of  the  Memphis 
(Tenn.)  Commercial  Appeal, 
has  been  named  news  eidtor  in 
the  Office  of  Public  Relations  at 
the  University  of  Georgia. 

*  *  « 

Amico  j.  Barone  Jr.,  former 
staffer  for  the  Hartford  (Conn.) 
Times  and  Springfield  (Mass.) 
Daily  News,  has  received  a  mas¬ 
ter’s  degree  in  education  from 
Westfield  (Mass.)  State  College 
w'here  he  is  an  instructor  in 
English  and  Journalism. 

*  *  * 

Gene  L.  Norman,  former  ad¬ 
vertising  manager  of  rthe  Ven- 
Uira  (Calif.)  Star  Free-Press — 
returned  to  the  advertising  staff 
from  real  estate  business. 

*  *  * 


Dick  Williams,  Cocoa,  Fla. 
staffer  for  the  Orlando  Sentinel- 
Star — named  West  Orlando  bu¬ 
reau  chief. 

*  *  * 

Byron  Klapper — resigned  as 
editor  of  Cyanamid  News  of  the 
American  Cyanamid  Co., 
Wayne,  N.J.,  to  join  the  press 
relations  staff,  Bethlehem  Steel 
Corp.,  New’  York  City. 

♦  *  ♦ 

John  Millrany — appointed 
city  editor  of  the  Glendale 
(Calif.)  News-Press. 

*  *  * 

Gerard  E.  Sherry  has  re¬ 
signed  as  editor  of  the  Morgan¬ 
town  (W.  Va.)  Dominion-News, 
effective  Aug.  16. 

«  «  * 

Fred  M.  Shideler  resigned  as 
chairman  of  the  department  of 
journalism  to  be  director  of 
university  relations  and  assist¬ 
ant  to  the  president  of  Oregon 
State  University.  Samuel  H. 
Bailey — head  of  the  university 
news  bureau  and  a  professor 
since  1952 — now  chairman  of 
the  department. 

m  m 

Mary  Ann  Campbell,  news 
editor  of  the  Ontario  (Ore.) 
Argus-Observer — left  the  job 
to  return  to  college. 

*  *  * 


Mary  Leona  McCarthy — 
from  editor  of  the  Reporter,  a 
suburban  weekly — back  to  re¬ 
porting  for  the  Cincinnati  Post 
and  Times-Star. 

«  *  * 

Leighton  P.  Wood,  publisher. 
Mount  Vernon  (Wash.)  Skagit 
Valley  Herald,  has  been  named 
president  of  the  Allied  Daily 
Newspapers  of  Washington  to 
succeed  Gilbert  Kayn.or. 

*  *  * 

Irving  L.  Martin,  publisher, 
Stockton  (Calif.)  Record,  has 
been  appointed  to  the  Stockton 
Port  Commission  as  representa¬ 
tive  of  the  San  Joaquin  County 
area. 

*  «  * 

Carl  Vino,  Orlando  (Fla.) 
Sentinel-Star  Cocoa  Bureau 
sports  writer — to  Yonkers 
(N.Y.)  Herald  Statesman. 

♦  *  ♦ 

Jerry  Wallace,  Orlando 
(Fla.)  Sentinel-Star  staffer — 
promoted  to  bureau  chief  in 
Titusv’ille  (Fla.) 

*  4>  * 

Peter  J.  Trigg — Savannah 
(Ga.)  News  to  Orlando  (Fla.) 
Sentinel-Star’s  Titusville  bu¬ 
reau. 

• 

Colleagues  Reunited 


Roy  H.  Morton,  advertising  Three  former  colleagrues  on 
director  of  the  Dixon  (Ill.)  the  Modesto  (Calif.)  Bee  now’ 
Evening  Telegraph,  will  retire  make  up  the  city  desk  of  the 
July  31.  He  and  Mrs.  Morton  Sacramento  Union,  the  latest 
plan  to  spend  the  next  year  in  addition  to  the  Union  staff  being 
England.  Robert  Clark  as  an  assistant 

*  *  *  city  editor.  He  joins  City  Editor 

Fred  Risso  Jr. — named  retail  William  Endicott  and  Ken 
advertising  manager  of  the  Harvey,  who  served  as  assistant 
Stockton  (Calif.)  Record  where  city  editor.  Clark  and  Endicott 
he  has  worked  for  23  years,  also  once  worke  dtogether  on  the 
Evert  Thompson  resigned  to  Tulare  (Calif.)  Advance-Reg- 
enter  another  business.  is  ter. 


EDITORIAL  WORKSHOP 


By  Roy  H.  Copperud 


] 


( 


Doing  the  Split 


In  my  last  column  I  advanced  the  heretical  notion 
that  the  widely  observed  rule  against  splitting,  or  what 
is  also  called  breaking  headlines  on  sense,  is  a  super¬ 
stition,  and  I  cited  the  Los  Angeles  Times  as  an  example 
of  a  well-edited  newspaper  that  has  not  only  survived 
but  prospered  mightily  and  won  much  acclaim  even 
though  it  ignores  splits. 

(By  splitting,  or  breaking  on  sense,  I  mean  ending 
the  first  line  of  a  headline  on  a  preposition,  on  an  at¬ 
tributive  adjective,  or  on  the  first  part  of  a  compound 
verb,  e.  g.,  To/Go,  Will/See.) 

*  *  « 

The  fact  is  that  the  Times  has  received  no  protests 
from  indignant  readers  outraged  by  splitting,  because 
readers,  educated  or  ignorant,  never  notice  splits.  The 
only  observable  reaction  has  been  the  pleased  surprise 
expressed  by  newcomers  to  the  Times  copydesk. 

It  might  be  thought  that  a  paper  that  permits  split 
heads  would  be  rampant  with  them.  Not  so.  Of  71 
headlines  in  a  main  news  section  chosen  at  random,  I 
found  only  eight  splits,  or  about  11%.  I  read  the  Los 
Angeles  Times  every  day,  and  although  I  am  allergic  to 
counting  and  measuring  stuff,  I  would  say  that  this  is 
probably  the  average  incidence. 

4c  ♦ 

My  total  of  eight  splits  includes  four  headlines  that 
broke  on  adjectives  (“Writer  and  Humorist/Dorothy 
Parker  Dies”;  “2  Experts  Rap  Catchy/Trade  Names  for 
Drugs”;  “Japan  Rejects  Arab/Appeal  for  Support”; 
“Udall  Calls  for  Joint/Mideast  Water  Work”).  Most 
antisplit  papers  do  not  boggle  at  lines  ending  on  ad¬ 
jectives.  and  thus  perhaps  my  total  of  splits  from  the 
Times  should  be  reduced  by  four. 

If  splits  are  so  dreadful,  why  allow  them  in  second 
lines  or  in  decks,  as  antisplit  newspapers  do  almost  with¬ 
out  exception?  After  all,  in  decks,  particularly,  there  is 
much  more  room  to  avoid  them. 

*  *  * 

The  rationale  of  the  rule  against  splitting,  as  nearly 
as  I  have  been  able  to  divine  it,  is  that  headlines  should 
not  breakup  grammatically  related  units.  There  is  no 
question  that  the  preposition  is  blood  brother  to  its  object, 
or  that  the  parts  of  a  compound  verb  are  wed. 

But  who  is  to  say  that  an  adjective  is  not  as  attached 
to  the  noun  it  modifies  (Catchy/Trade  Names,  Arab/ 
Appeal)?  I  think  the  reason  antisplit  papers  enforce  the 
rule  against  prepositions  and  infinitives  and  relax  it 
for  adjectives  is  that  prepositions  and  infinitives  are 
easily  recognized.  It  takes  a  seventh-grade  command  of 
grammar  to  recognize  an  adjective,  and  this  is  too  much 
for  some  copyreaders. 

Are  not  a  verb  and  its  object  as  intimate  as  a  preposi¬ 
tion  and  its  object  (“Reagan  Signs/Bill  Merging/Water 
Units”)  ?  Yet  I  have  never  heard  of  a  paper  forbidding 
separation  of  verb  and  object. 

•  *  • 

Thus  I  must  conclude  that  the  rule  against  splitting 
is  not  only  artificial  and  unreasonable,  but  hopelessly 
inconsistent  as  well. 

(See  also  comments  in  Letters,  page  7) 


. . . . No.  328  . . . . . . . 

EDITOR  &  PUBLISHER  for  July  22,  1967 


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36 


E 


Bar  Invites  Newspaper 
Spokesmen  to  Honolulu 


1967 


Chicago 

Nine  news  executives  are 
scheduled  for  appearances  at 
hearings  before  the  Sections  of 
Judicial  Administration  and 
Criminal  Law  on  fair  trial  and 
free  press  at  the  American  Bar 
Association’s  annual  meeting  in 
Honolulu. 

They  will  discuss  on  Aug.  4 
and  Aug.  7  the  tentative  recom¬ 
mendations  of  the  ABA  advisory 
committee  on  fair  trial  and  free 
press,  first  released  last  October 
in  the  form  of  the  Reardon 
Committee  report. 

In  April,  revisions  were  an¬ 
nounced  in  the  draft  to  meet 
some  objections  of  news  media. 

The  advisory  committee, 
headed  by  Justice  Paul  C.  Rear¬ 
don  of  the  Supreme  Judicial 
Court  of  Massachusetts,  has 
proposed  strengthening  of  the 
Canon  of  Professional  Ethics  to 
limit  pre-trial  dissemination  by 
lawyers  of  information  “poten¬ 
tially  prejudicial”  to  fair  trial. 

Opposed  By  Media 

The  committee  has  urged  sim¬ 
ilar  rules  be  adopted  by  law  en¬ 
forcement  agencies.  National 
media  organizations  have  gen¬ 
erally  opposed  the  committee’s 
proposals. 

The  two  ABA  sections  have 
scheduled  the  Honolulu  hearings 
so  their  members  can  consider 
whether  to  support  the  Reardon 
committee  recommendations. 
However,  the  recommendations 
will  not  become  official  ABA 
policy  until  they  have  been  acted 
upon  by  the  House  of  Delegates. 
That  286-member  policy  body  is 
expected  to  consider  the  ques¬ 
tion  of  adoption  at  its  midyear 
meeting  next  February  in  Chi¬ 
cago. 

Among  the  news  media  organ¬ 
ization  representatives  sched¬ 
uled  for  appearance  in  Honolulu 
are: 

D.  Tennant  Bryan,  chairman 
of  the  committee  on  free  press 
and  fair  trial  of  the  American 
Newspaper  Publishers  Associa¬ 
tion,  and  Arthur  B.  Hanson, 
ANPA  general  counsel.  Bryan 
is  publisher  of  the  Richmond 
(Va.)  Times-Dispatch  and  News 
Leader. 

J.  Edward  Murray,  manag¬ 
ing  editor,  Phoenix  Arizona  Re¬ 
public  and  Hu  Blonk,  managing 
editor,  Wertatchee  (Wash.) 
World,  representing  the  Amer¬ 
ican  Society  of  Newspaper  Edi¬ 
tors.  Murray  is  chairman  of 
ASNE’s  press-bar  committee 
and  Blonk  is  chairman  of  the 
Associated  Press  Managing  Edi¬ 
tors  committee. 

A  panel  representing  the  ad¬ 


visory  committee  and  its  parent 
special  committee  on  minimum 
standards  for  the  administration 
of  criminal  justice  also  will  be 
featured  on  the  program. 

Judges  on  Panel 

On  the  panel  will  be  Judge  J. 
Edward  Lumbard  of  the  U.S. 
Court  of  Appeals  for  the  Second 
Circuit,  chairman  of  the  parent 
committee.  Justice  Reardon,  and 
Prof.  David  L.  Shapiro  of 
Harvard  Law  School,  reporter 
for  the  Reardon  committee. 

The  panel  will  lead  a  point- 
by-point  discussion  of  the  Rear¬ 
don  committee  recommendations. 
Its  members  will  also  answer 
questions  from  the  floor,  and 
comment  on  the  presentations  of 
the  media  representatives.  The 
latter  will  have  a  specified  time 
period  for  presenting  the  media 
positions  on  the  Reardon  re¬ 
port. 

Opening  the  criminal  law 
section’s  program  on  the  mini¬ 
mum  standards  committee  re¬ 
ports  will  be  Atty.  Gen.  Ramsey 
Clark. 


Adman  Is  Named 
As  Publisher  of 
Sat.  Evening  Post 

Stephen  E.  Kelly,  a  vicepresi¬ 
dent  of  Curtis  Publishing  Com¬ 
pany  and  publisher  of  Holiday 
magazine,  has  been  appointed 
publisher  of  the  Saturday  Eve¬ 
ning  Post.  He  succeeds  Jess  L. 
Ballew  w’ho  has  resigned. 

Promoted  to  publisher  of  Holi¬ 
day  is  John  S.  Connors,  a  Curtis 
vicepresident  and  advertising 
director  of  the  Saturday  Eve¬ 
ning  Post.  Joseph  P.  Welty,  the 
Post’s  general  sales  manager, 
was  promoted  to  advertising 
director  of  the  Post. 

Kelly,  associated  with  Curtis 
since  June,  1966,  formerly  was 
publisher  of  McCall’s  and  a  vice- 
president  of  the  McCall  Corpo¬ 
ration.  Earlier  he  was  with 
Time  Inc.  for  24  years.  He  was 
advertising  director  for  Sports 
Illustrated  and  at  one  time  was 
an  advertising  representative 
for  Life. 

Connors,  who  has  been  with 
Curtis  since  1960,  was  associ¬ 
ated  with  the  American  Weekly 
and  was  an  advertising  salesman 
for  the  New  York  Daily  News 
and  the  former  New  York 
World  Telegram  and  Sun. 

Welty  joined  Curtis  in  1958  in 
the  research  department. 


editor  6c  publisher  for  July  22,  1967 


SCHOLARSHIP  WINNERS  at  the  Indiana  University  High  School 
Journalism  Institute  News  Conference  were,  from  left:  Susan  Shum- 
way,  Indianapolis,  and  Fred  Webb,  Nappanee,  alternates,  and  first- 
place  winner  Larry  Suttin,  St.  Louis  Park,  Minn.  They  are  pictured 
with  Thomas  Dygard  (right),  chief  of  the  Indianapolis  AP  Bureau. 


‘Newspaper  in  Classroom’ 
Seminars  Set  for  August 


“How  do  we  start  a  News¬ 
paper  in  the  Classroom  Pro¬ 
gram.” 

“How  do  we  improve  our 
existing  program.” 

Answers  to  these  questions 
will  be  the  principal  topics  at  a 
series  of  regional  seminars  for 
newspaper  personnel  in  August 
under  the  sponsorship  of  ANPA 
Foundation. 

The  seminars  will  be:  August 
6  and  7,  Roosevelt  Hotel,  New 
York  City;  August  8  and  9, 
Stouffer’s  Louisville  Inn,  Louis¬ 
ville,  Ky. ;  and  August  10  and 
11,  San  Francisco  Hilton,  San 
Francisco,  California. 

All  three  are  similar  to  a  pilot 
seminar  on  Newspaper  in  the 
Classroom  programs  last  March 
in  Chicago.  Specially  designed 
as  working  sessions  for  news¬ 
paper  personnel  exclusively,  the 
seminars  are  aimed  at  the  basics 
of  starting  and  operating  a 
Newspaper  in  the  Classroom 
program  in  cooperation  with 
local  schools.,  A  blend  of  educa¬ 
tors  and  newspapermen  experi¬ 
enced  in  all  aspects  of  running 
a  successful  program  will  serve 
as  the  faculty. 

The  course  outline  for  each 
of  the  seminars  is  identical  and 
will  include  such  practical  topics 
as.  The  Rationale  for  a  News¬ 
paper  in  the  Classroom  Pro¬ 
gram  and  Its  Current  Status, 
The  Educational  Establishment 
and  How  It  Functions,  News¬ 
papers  in  the  School  Curricu¬ 
lum,  Teacher  Training  and  the 
Development  of  Local  Work¬ 
shops,  The  Organization  and 
Implementation  of  a  Newspaper 
in  the  Classroom  Program  by  a 
Newspaper. 

Dr.  John  H.  Haefner  of  the 


University  of  Iowa,  considered 
to  be  an  authority  on  the  use  of 
the  newspaper  in  the  American 
schools,  will  head  a  panel  of 
educators  who  will  discuss  the 
uses  of  the  newspaper  in  the 
classroom  within  many  subject 
areas  and  grade  levels.  Particu¬ 
lar  attention  will  focus  on  the 
ways  in  which  newspapers  are 
used  in  special  areas  of  educa¬ 
tion:  for  the  slow  learner,  the 
culturally  deprived,  and  in  spe¬ 
cial  education  classes. 

In  addition,  a  panel  of  news¬ 
papermen  from  each  region  will 
present  case  studies  of  their 
school  programs.  Staff  members 
most  responsible  for  their  news¬ 
paper’s  Newspaper  in  the  Class¬ 
room  program,  including  editors, 
promotion  managers,  circulation 
directors,  educational  coordina¬ 
tors  will  participate  in  the 
seminars. 

A  recent  ANPA  Foundation 
survey  revealed  that  more  than 
350  organized  Newspaper  in  the 
Classroom  programs  are  con¬ 
ducted  by  ANPA  members.  A 
total  of  48,000  teachers  in  nearly 
18,000  American  schools,  reach¬ 
ing  more  than  3  million  students 
a  year  are  engaged  in  the  pro¬ 
gram.  More  than  68  million 
newspapers  are  being  distrib¬ 
uted  to  classrooms. 

Assigned  to  Manila 

Pat  Killen,  special  Asian  cor¬ 
respondent  for  United  Press 
International  in  Washingrton, 
will  be  transferred  Sept.  1  to 
Manila  as  manager  for  the 
Philippines.  He  replaces  Don  C. 
Becker,  resigned.  John  Barton 
of  the  Tokyo  staff  will  replace 
Killen  in  Washington. 


37 


PHOTOGRAPHY 


With  a  Little  Bit  of  Luck  He  Can’t  Go  Wrong 


'Another  bit  of  luck'  shot  . 


A  'plain  old  luck'  shot  , 


By  Rirk  Friedman 


The  question  of  luck  comes  up  frequently  in  news  photography. 
You  sometimes  hear  it  mentioned  when  somebody  wins  a  Pulitzer 
or  other  major  award  for  a  single  shot. 

The  contention  often  is  that  so-and-so  was  in  the  right  place 
at  the  right  time  and  that  many  other  fine  photographers  will 
never  win  a  big  prize  for  a  single  shot  because  they  aren’t  in 
that  right  place  at  the  right  time. 

There  may  be  some  merit  in  this  nhfgle  shot  theory  but  suddenly 
hick  is  being  tossed  around  by  photographers  themselves  who  win 
awards  not  for  a  single  shot  but  for  their  body  of  work  over  a 
year’s  period  of  time.  VVe  came  across  this  twice  in  the  past  two 
months. 

'Kiglil  Place,  Kiglit  Time' 

Down  in  New  Orleans,  Tom  Colburn,  NPPA-World  Book  Science 
Service-University  of  Missoui  i  “Newspaper  Photographer  of  the 
Year”  from  the  Houston  (Tex.)  Chronicle,  gave  a  very  funny 
talk  to  the  NPPA  Business  and  Education  Seminar  about  how 
lucky  he  was  to  be  in  the  right  place  at  the  right  time  everytime 
he  goes  out  with  a  camera.  (See  E&P,  July  1,  Page  26.) 

A  few'  weeks  before  that,  we  were  at  Penn  State  when  Chuck 
McGowen  walked  off  with  an  armload  full  of  Pennsylvania  Press 
Photographers  Association  contest  trophies  and  plaques  as  “Penn¬ 
sylvania  Press  Photographer  of  the  Year.”  He  won  a  number  of 
category  awards  in  this  contest,  in  addition  to  the  big  one. 

We  talked  to  Chuck  a  short  time  after  that  and  there  was  the 
“luck”  business  coming  up.  “Plain  old  luck  helped  me  get  one 
of  the  best  news  picture  stories  I  have  ever  photographed,”  he 
told  us.  “I  was  playing  cards  at  a  relative’s  house  in  Philadelphia 
when  someone  came  in  yelling  there  was  a  fire. 

“The  fire  was  half-a-block  down  the  street.  A  row  house  was 
fully  involved  and  spreading.  I  was  the  first  photographer  on 
the  scene  and  was  able  to  shoot  a  neighbor’s  efforts  to  rescue  the 
people  inside,  the  arrival  and  subsequent  efforts  of  the  fire  depart¬ 
ment,  and  the  aftermath — all  in  a  blinding  snowstorm.” 

One  of  these  lucky  pictures  is  shown  below  left.  On  looking  at 
it,  we  couldn’t  help  but  wonder  how  many  other  photographers 
would  have  been  lucky  enough  to  take  such  a  well-composed, 
dramatic  grab-shot. 

Avoided  Cliche 

McGowan  claimed  there  was  another  bit  of  luck  involved  in 
the  picture  which  was  chosen  as  PPPA  “Best  in  Show”  this  year. 
“I  was  leaving  the  state  fair  after  hours  of  walking  the  hot 
grounds  without  anything  worthwhile  to  show  for  my  efforts,”  he 
told  us.  “As  I  was  about  to  leave  the  parking  lot  I  heard  a 
message  over  the  P.A.  system  about  a  lost  child. 

“I  decided  to  take  a  look  after  promising  myself  that  I  would 
not  repeat  the  trite  bit  of  a  child  being  pampered  with  ice  cream 
while  awaiting  the  arrival  of  her  anxious  parents. 

“When  I  arrived  at  the  administration  building  I  found  a  child 
without  ice  cream  but  with  a  face  that  presented  all  kinds  of 
portrait  possibilities.  Every'time  someone  would  ask  her  name 
the  little  girl’s  eyes  would  w'ell  up  with  tears. 

“Out  of  the  many  good  exposures  I  had  of  Susie,  I  concentrated 
on  picking  the  one  with  the  best  focus  and  the  biggest  head  size 
on  the  frame.” 

So  McGowan’s  luck  came  from  not  going  for  the  standard 
cliche.  And  in  picking  the  right  shot  from  his  contact  sheets.  The 
picture  show'n  above  left  resulted.  Was  it  merely  luck? 

Here’s  another  example  of  McGowan’s  luck,  which  like  Colburn’s 
luck,  is  a  combination  of  technical  excellence,  hard  work  and  im¬ 
agination.  He  had  worked  hours  during  several  sessions  shooting 
a  series  on  a  crop  duster  but  still  didn’t  feel  he  had  a  single 
picture  which  said  what  he  wanted  to  say  about  the  man  and  his 
plane. 

The  answer  came  one  Saturday  when  McGowan  happened  to 
drive  by  a  field  where  the  crop  duster  was  working.  McGowan 
(Continued  on  page  40) 

EDITOR  &.  PUBLISHER  for  July  22,  1967 


38 


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KM  i  ll  1  11 

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«:liIfHiC1II*|[4«III<AVil]lilMlll 

r^iMiiii 

*«*jiBfii:«L^i>c«iti«f:iBi^fiNiiv;fi[«iii 

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'Second-change  luck'  shot  .  .  . 


'Saturday  luck 


He  Can*i  Go  Wrong 

{Continued  from  page  38) 

picked  a  spot  in  the  center  of  the  field  about  a  hundred  yards 
from  where  the  plane  was  making  its  passes  and  started  panning 
with  a  300mm  lens.  He  got  the  shot  above  right,  with  the  blurred 
background  creating  the  effect  he  was  after.  This  picture  was  one 
in  a  series. 

One  more  example  of  McGowan’s  luck:  He  was  assigned  to 
shoot  a  spread  on  “baby  ballerinas.”  Chuck  came  out  of  his  first 
session  with  dozens  of  pictures  but  with  no  story  line. 

“This  first  effort  was  ruled  unacceptable  by  the  paper  and  I 
was  asked  to  shoot  it  ag^in,”  he  goes  on.  “I  argfued  at  length  that 
the  pictures  had  the  ingredients  for  a  picture  story,  I  lost,  and  I 
reluctantly  agreed  to  re-shoot  the  story. 

“On  the  second  visit  I  didn’t  have  to  look  long  for  a  central 
figure  or  story  line.  There  was  Amy,  a  tiny  three-year-old  with 
long  blonde  hair.  She  stood  out  from  the  crowd. 

“I  photographed  her  as  a  reluctant  ballerina,  clutching  a  rag 
doll  and  clinging  to  her  mother  before  and  after  the  dancing  class 
— but  pitching  right  in  during  the  dancing  class.” 

The  series  was  labeled  “The  Two  Faces  of  Amy”  and  ran  a 
full  page  in  the  women’s  section  of  the  Morning  News. 

A  Foundation  For  Luck 

What  produces  lucky  photographers  such  as  Chuck  McGowan? 

He  was  born  in  1932  at  Kansas,  Ala.  (“Yep,  there  is  such  a 
place,”  he  says),  and  graduated  from  the  nearest  town  large 
enough  to  have  a  high  school.  Carbon  Hill,  Ala. 

McGowan  became  interested  in  photogrraphy  while  still  in  high 
school  and  picked  up  some  training  from  his  brother-in-law,  Ed 
Jones,  a  staffer  on  the  Birmingham  News. 

For  five  years.  Chuck  attended  the  University  of  Alabama  Ex- 
tention  Center,  working  toward  a  journalism  degree.  During  this 
time  he  did  some  freelance  sports  coverage  for  the  News. 

In  1953,  he  entered  the  Navy,  attended  Armed  Forces  Press 
School,  Fort  Slocum,  N.Y.,  then  edited  the  base  paper  at  Bruns¬ 
wick  Naval  Air  Station,  Brunswick,  Me. 

After  leaving  the  Navy  McGowan  worked  briefly  for  a  weekly 
in  Alabama,  then  five  years  as  an  industrial  photographer  for 
Hayes  Corporation,  Birmingham,  while  attending  school  and 
doing  more  freelancing. 

In  1961,  he  came  up  to  Delaware,  w’orking  the  next  two  years 
for  the  weekly  Elkton  (Md.)  Cecil  Whig. 


In  1963,  McGowan  went  with  the  News-Journal’s  Dover  Bureau 
as  a  reporter-photographer  and  remained  as  such  until  recently 
when  he  was  made  a  full-time  photographer. 

Photo  Approach 

Here’s  the  photo  approach  of  lucky  Chuck  McGowan:  “We 
deal  mostly  with  feature  material  at  the  bureau  here  in  Dover. 
I  try  to  muster  as  much  enthusiasm  as  possible  for  every  job 
since  most  of  my  assignments  can  be  considered  routine.  I  work 
at  trying  to  spot  unusual  pictures  of  everyday  situations. 

“I  would  recommend  that  newcomers  to  the  field  get  with  35mm 
equipment  [McGowan  uses  Leicas  and  Nikons  with  lenses  ranging 
from  21mm  to  300mm],  master  the  techniques  and  stay  with  it 
Also,  that  they  ask  questions  about  the  techniques  of  photogra¬ 
phers  whose  work  they  admire  and  respect. 

“I  have  found  that  most  of  the  good  ones  are  generous  with 
their  time  when  they  have  a  chance  to  help  a  sincere  learner. 

“I’d  also  recommend  that  a  newcomer  work  as  many  hours  as 
necessary  to  do  a  good  job.  And  that  he  leave  the  nine-to-five 
schedule  to  others. 

“Also,  that  he  cover  as  many  events  as  possible,  knowing  that  he 
increases  his  chances  of  getting  good  pictures  and  developing  his 
technique  further  with  each  event.” 

Lucky  photographers  such  as  Chuck  McGowan  are  made,  not 
bom. 


Sells  Weekly  Paper 
To  Become  Teacher 

Robert  J.  Glessing,  publisher 
of  the  Seneca  Falls  Reveille, 
Seneca  Falls,  Nev  ''^ork,  will 
leave  the  pul'  field  in 

September  to  le  for  a 

career  in  collt,i  journalism 
teaching. 

He  will  begin  graduate  studies 
in  Journalism  at  the  University 
of  California  at  Berkeley  aiid 
has  accepted  a  teaching  appoint¬ 
ment  in  the  University  system 
at  Hayward. 

The  Reveille,  an  award  win¬ 
ning  offset  weekly,  has  been  sold 
to  Joseph  R.  Burt,  executive 
director  of  the  Philadelphia 


Suburban  Newspapers,  and  to 
Thomas  D.  Williams,  former 
vicepresident  of  the  Minneapolis 
Suburban  Newspapers  Inc. 

• 

UPI  Changes  Credit 

Acting  on  the  suggestions  of 
subscriber  editors,  the  United 
Press  International,  effective 
July  3,  dropped  the  line  “United 
Press  International”  which  had 
appeared  below  the  byline  on 
signed  dispatches.  UPI  said  it 
would  use  a  second  line  beneath 
bylines  to  identify  speciali^ 
who  cover  the  White  House,  dip¬ 
lomatic  beats  and  in  such  fields 
as  science,  religion,  education, 
business,  aviation  and  sports. 


EDITOR  &  PUBLISHER  for  July  22,  1967 


40 


RATIOIAl  PIESS  rNOIOfilArHEIS  iSSOCUIlOl 
SPECIAL  CITATION 


RfCK  FRIEDMAN 

In  rrco^mtlicn  of  his  ouislanMn0  cotthihutiom  to  n/uh 
photo^ophy  hy  provtJiM^  his  support  to  thr  <tiw«  auJ  iJrais 
of  our  uKifty . 

For  his  conttnuiH0  srrvice  in  ihrouKhn^  Jfi'rhpmrnts  m  N<'ir> 
in  Editor  a 

AnJ  IN  admiration  of  his  prrsonal  integrity 


Honorarv  Kecognittom 
Committrr 


New  Orleara.  l«. 
SiMse  17. 1967 


( 4otm,  rAmrmum 
$po^oo4m 


recognition  of 
his  outstanding 
contributions 
to  news 
photography  ’  ’ 


E&P  associate  editor  Kick 
Friedman  (left)  interviews 
Associated  Press  Pulitzer-Prize  winning 
photographer  Horst  Faas. 


At  the  National  Press  Photographers  Asso¬ 
ciation’s  Joseph  A.  Sprague  Memorial 
Awards  Banquet  a  few  weeks  ago,  NPPA 
presented  its  annual  awards  for  news  photog¬ 
raphy.  Plus  one  special  award  about  photog¬ 
raphy,  to  a  writer. 

The  special  award  went  to  E&P  associate 
editor  Rick  Friedman,  who  has  chronicled, 
in  words  and  pictures,  the  news  and  activi¬ 
ties  in  the  field  of  photojournalism  since 
March,  1963 — a  total  of  more  than  200 
columns  on  the  subject. 

The  award  plaque  reads:  “To  Rick  Fried¬ 


man,  in  recognition  of  his  outstanding  con¬ 
tributions  to  news  photography  by  providing 
his  support  to  the  aims  and  ideals  of  our 
society;  for  his  continuing  service  in  chron- 
ichng  developments  in  news  photography  in 
Editor  &  Publisher  magazine;  and  in  ad¬ 
miration  of  his  personal  integrity.” 

E&P  is  both  proud  and  pleased  at  this  in¬ 
dication  of  recognition  to  a  member  of  our 
staff.  We’re  sure  that  both  readers  and  ad¬ 
vertisers  join  us  in  extending  our  congratu¬ 
lations  to  Rick  .  .  .  and  our  thanks  to  NPPA. 


Editor  St  Publisher 

The  Spot  News  Paper  of  the  Newspaper  Field 
850  Third  Avenue,  New  York,  N.Y.  10022 


PROMOTION 


Special  Events  Pace 
Diggers  in  Downtown 


By  Campbell  Watson 


Oakland,  Calif. 

While  shovels  are  flying,  keep 
sales  soaring. 

That’s  the  special  slogan  pur¬ 
sued  by  the  Oakland  Tribune 
now  that  a  prolonged  “Opera¬ 
tion  Dig-Up”  is  under  way  to 
provide  a  75-mile,  48-statlon 
Bay  Area  Rapid  Transit  de¬ 
velopment  costing  $1.2  billion. 

Streets  are  ripped  up  for  sub¬ 
ways,  the  transferral  of  utility 
lines,  the  raising  of  aerial  spans 
and  for  the  construction  of  sta¬ 
tions,  25  of  which  will  be  located 
in  the  area  the  Tribune  calls 
Metropolitan  Oakland. 

The  construction  project’s  sur¬ 
gery  includes  extensive  activity 
in  the  heart  of  a  downtown 
shopping  area  already  beset  with 
detours,  street  barricades,  spe¬ 
cial  work  crews  and  heavy 
equipment. 


suits  is  dotted  with  “Let’s  do  it 
again”  urging  from  merchants. 
(E&P,  April  15,  page  42). 

The  second  was  a  “replay”  of 
an  early  day  event,  Harry  Hou- 
dini’s  local  escape  from  a  strait- 
jacket.  This  helped  break  all 
records  for  previous  Washington 
Birthday  downtown  sales,  the 
Tribune  reports. 


Action  Line  Start 


Months  More 


The  situation  will  continue  for 
months  as  the  first  high-speed 
BART  trains  are  not  scheduled 
to  go  into  operation  for  two 
years,  and  then  only  on  an  Oak- 
iand-Hayward  link. 

Nonetheless  Oakland  business 
is  staying  stable,  the  merchant’s 
association  reports.  This  is  be¬ 
cause  at  Dig-Up’s  inception  the 
Tribune  began  its  own  special 
project  of  working  with  local 
merchants  to  dig  up  ideas  to 
keep  the  shoppers  downtown. 
Two  examples  are  cited. 

An  Oakland  Fashion  Week 
with  Tribune  Fashion  Editor 
Nora  Hampton  as  theme  per¬ 
sonality  is  credited  with  creating 
“the  biggest  fashion  action” 
here  in  years.  A  survey  of  re¬ 


This  promotion  began  when 
the  newspaper  received  an  Ac¬ 
tion  Line  report  from  Steve 
Baker  stating:  “I’m  a  profes¬ 
sional  escape  artist.  I  believe 
I  could  duplicate  or  even  per¬ 
haps  exceed  Houdini’s  (1923) 
feat  in  escaping  from  a  strait- 
jacket  while  slung  from  the 
Tribune  Tower.  How  about  it!” 

The  inquiry  was  used  in  the 
newspaper’s  page  one,  red-inked 
box  display  of  its  Action  Line 
feature.  A  four-column  section 
page  feature  followed.  The  story 
was  back  on  page  one  when 
Baker  announced  he  would,  in¬ 
deed,  make  the  attempt. 

A  few  more  features  and  eight 
days  from  the  Action  Line  para¬ 
graph  Baker’s  proposal  became 
reality  before  12,000  witnesses. 
Many  thousands  more  saw  the 
feat  in  news  photos  and  in  the 
releases  developed  by  five  tele¬ 
vision  station  crews.  (E&P, 
March  4,  pages  15-36). 

Retailers  reported  the  pre¬ 
vious  Washington  Birthday  sales 
had  been  doubled.  Eight  days  of 
intense  Tribune  news  and  photo 
coverage  had  sparked  the  event. 

A  “news  gal”  provided  the 
fillup  which  converted  a  routine 
fashion  week  into  a  major  at¬ 


IMPRESSED 


. .  how  parents  feel  about  a  progressive 

newspaper  who  sponsors  VEC  News  Filmstrips 


America's  most  widely  used  Newspaper  School  Program 


VISUAL  EDUCATION  CONSULTANTS,  INC. 

Building  tbt  Ntwspaptr  Rending  Habit 

MADISON.  WISCONSIN  53701  608  /  836-6565 


traction.  Nora  Hampton  Day 
was  suggested  in  a  meeting  in 
which  merchants  were  con¬ 
fronted  with  construction  urgen¬ 
cies  which  led  to  some  talk  of 
downtown  as  a  growing  “dis¬ 
aster  area.” 

A  Nora  Hampton  fashion 
luncheon,  a  mobile  fashion  show', 
photos  and  drawings  for  adver¬ 
tising  and  store  window’  displays 
w’ere  among  the  additions  to  this 
idea.  Specialty  shops  joined  de¬ 
partment  stores  in  the  move¬ 
ment.  A  jeweler  proudly  dis¬ 
played  a  solid  gold  Nora  Hamp¬ 
ton  rose. 

The  newspaper  hailed  Fashion 
Week  in  both  spot  and  multi¬ 
color.  Special  pages  were  desig¬ 
nated  w’ith  “Fashion”  labels. 

There  was  copy  galore  for  re¬ 
porters  and  photographers  alike 
in  the  rooftop  luncheon,  the  four 
mobile  shows,  the  special  dis¬ 
plays  and  the  models — including 
10  touring  Austrian  girls  who 
stopped  over  in  special  tribute  to 
the  fashion  editor,  models  from 
each  store  and  volunteers  from 
numerous  civic  groups  and 
clubs. 


Oakland's  News 


HIE 


SAMPLE  ART  &  CATALOQ 

CLIPBOOK 
of  LINE  ART 

RMdy-to-UM  Alt  Proofs 

HARRY  E.  VOLK  ART  STUDIO 
PIsasutvMs,  N«w  JwMy  08232 


Color  Contest 
Deadline  Extended 


Due  to  the  present  trans¬ 
portation  emergency,  the 
deadline  for  entries  in  EDI¬ 
TOR  &  PUBLISHER’S  an¬ 
nual  Newspaper  Color 
Awards  Competition  has  been 
extended. 


All  entries  that  arrive  at 
the  office  of  the  New  York 
chapter  of  the  American 
Association  of  Newspaper 
Representatives,  141  East 
44th  Street,  New  York,  N.Y. 
10017  by  Tuesday,  July  25, 
will  be  judged  in  the  compe¬ 
tition. 


Winners  in  the  annual 
competition  will  be  announced 
in  the  September  30  issue  of 
EDITOR  &  PUBLISHER. 


The  spirit  was  aptly  expressed 
by  Mrs.  Hampton,  who  wrote: 

“In  the  days  of  inconvenience, 
noise  and  confusion  from  BART 
construction,  Oakland  has  the 
nerve  to  say:  ‘Come  on-a  my 
house;  have  fun.’  ” 

A  survey  of  16  major  mer¬ 
chants  showed  14  expressing  spe¬ 
cific  desires  for  more  Fashion 
Weeks,  suggestions  for  kindred 
events  and  raves  for  the  fashion 
editor.  There  were  favorable 
comments  on  the  community 
team  spirit,  the  stimulation  of 
customers  and  the  “image”  cre¬ 
ated. 

Sales  were  described  as  a 
marked  success,  extremely  suc¬ 
cessful,  better  than  the  previous 
week,  excellent  and  fine.  Bene¬ 
fits  continued  after  the  week’s 
close. 

Among  comments  listed  in  a 
special  survey  were:  “I  think 
this  is  just  what  Oakland  needs 
and  that  Nora  is  doing  a  fan¬ 
tastic  job;”  “we  will  participate 
in  all  future  promotions  because 
we  believe  in  them;”  “a  terrific 
promotion;”  “the  whole  idea  is 
very  good  for  Oakland  and  a 
definite  help  to  stores”  and 
“everyone  was  happy  and  feels 
that  Fashion  Week  was  for  the 
good  of  the  cause  all  the  way 
down.” 


CONCERT  TOUR 

Orlando,  Fla. 

Ten  buses,  packed  to  capacity, 
took  off  on  a  convoy  from  the 
parking  lot  of  the  Orlando  Sen¬ 
tinel  Star  Thursday  night  (July 
13)  for  Peabody  Auditorium  in 
Daytona  Beach  w'here  the  Lon¬ 
don  Symphony  Orchestra  opened 
the  summer  season  of  programs. 

It  was  the  second  year  that 
the  Sentinel  Star  tied  in  a  pro¬ 
motional  effort  with  music. 

Columnists  and  other  well 
known  members  of  the  Sentinel 
and  Star  staffs  were  assigned  to 
each  bus  to  chat  w’ith  the  music- 
lovers  to  and  from  Daytona  and 
to  cater  to  their  needs.  Soft 
drinks  and  box  lunches  were 
served  enroute. 


CIRCULATION— The  New 
York  Times  has  published  “Circ¬ 
ulation  1966,”  a  20-page  com¬ 
pilation  of  data  from  ABC 
audits.  It  includes  a  map  of  the 
50-mile  radius  circulation  area 
including  28  counties;  circula¬ 
tion  figures,  daily  and  Sunday, 
in  the  five  New  York  city  coun¬ 
ties,  eight  other  New  York  state 
counties,  14  New  Jersey  coun¬ 
ties,  and  Fairfield  Co.,  Conn. 

Daily  and  Sunday  circulation 
is  shown  in  all  cities  and  towns 
within  100  miles  of  New  York 
City;  distribution  in  states  and 
geographical  sections  of  the 
U.S.,  in  newspaper  trading 
areas  of  cities  of  100,000  popu¬ 
lation  or  over  ,in  counties 
throughout  the  U.S.,  by  state, 
and  a  table  showing  the  number 
of  cities  and  towns,  by  state,  in 
which  the  Times  is  read. 


SALUTE — Newspaper  Enter¬ 
prise  Association’s  Client  Serv¬ 
ice  Bulletin  saluted  INPA  as 


the  “greatest  idea  swap  shop 
going  for  our  business”  in  its 
Summer  1967  newsletter. 


42 


EDITOR  8C  PUBLISHER  for  July  22,  1967 


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How  to  See  Expo  67 
On  Your  Press  Pass 


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By  Ethel  G.  Romm 

Expo  67  at  Montreal  is  one 
of  those  rare  public  extrava¬ 
ganzas  that  lives  up  to  its  ad¬ 
vance  touting.  As  a  result,  it  is 
as  successful  as  it  deserves  to 
b6. 

On  the  day  that  250,000  peo¬ 
ple  are  expected,  360,000  come. 
They  make  long  queues  at  the 
pavilions,  at  the  minirails,  and 
elsewhere. 

The  fastest  way  to  the  head 
of  the  lines  is  the  flashing  of 
that  modest  symbol  of  the  work¬ 
ing  reporter,  the  Expo  Press 
Pass. 

To  cope  with  the  onrush  of 
press  requests  and  to  weed  out 
the  irregulars,  Expo  has  had  to 
put  some  limitations,  but  not 
many,  upon  legitimate  journal¬ 
ists.  Here  are  some  suggestions 
for  working  around  them  and 
saving  time  in  covering  the 
fair,  gleaned  from  eight  full 
days  there. 

First,  Go  To  The  Press  Office. 
It  is  in  the  Administration  and 
News  Pavilion.  Here  you  will 
find  yourself  in  friendly,  profes¬ 
sional  hands. 

Pierre  R.  Brunelle,  Expo  67’s 
Accreditation  Officer,  has  made 
as  many  as  10  phone  calls  a  day 
checking  USA  editors  and  turn¬ 
ing  away  phonies. 

If  you  have  bona-fide  evidence 
of  accreditation,  or  a  letter  of 
assignment,  Brunelle’s  team — 
even  at  this  late  date — can  get 
you  photographed  and  cleared 
in  half  a  day. 

A  masthead  listing  in  the 
E&P  Yearbook,  their  major 
reference,  will  give  you  instant 
clearance.  “A  sheriff’s  press  pass 
is  not  good  enough,”  Brunelle 
says  without  malice. 

You  may  write  to  them  until 
July  31  and  take  care  of  it  all 
by  mail  ahead  of  time.  Check 
your  own  office  to  find  the  form. 
Every  newspaper  in  North 
America  received  them,  and  16,- 
^  passes  have  already  been 
issued  world-wide. 

After  July  31,  you  must  ap¬ 
pear  in  person  at  the  press 
oflSce  and  lose  the  morning  wait¬ 
ing. 

Who’s  Eligible?  Expo’s  press 
policy  has  been  generous.  It  does 
not  expect  that  every  paper  has 


sent  a  man  to  cover  it,  but 
rather  that  a  working  newspa¬ 
perman,  coming  up  with  his 
family  on  vacation,  will  do  a 
color  story  or  two  when  he 
returns. 

That’s  an  easy  assignment; 
there  are  a  thousand  and  one 
stories  up  there. 

Courtesy  Passes.  Your  Class 
A  press  pass  entitles  you  to  30 
entrance  passes  for  your  fam¬ 
ily.  (The  pass  itself  is  your  own 
ticket  through  the  gate.)  In  the 
early  days,  some  picked  up  all 
their  passes  at  once  and  bar¬ 
tered  them  for  drinks  and  sun¬ 
dries,  creating  a  black  market. 

Expo  will  now  give  you  only 
two  or  three  days’  worth  at  a 
time.  Currently,  about  600 
passes  are  being  issued  daily, 
1,000  during  weekends. 

Use  Of  Press  Pass.  Find  the 
Information  Kiosk  that  is  in 
front  of  most  exhibits,  or  go  to 
the  front  door  if  you  see  none. 
With  two  exceptions  as  of  this 
date,  your  entire  family  will  be 
able  to  be  part  of  the  next  group 
that  goes  through. 

If  a  guide  is  offered  you,  ac¬ 
cept.  He  will  make  a  big  differ¬ 
ence  in  the  depth  of  your  under¬ 
standing,  particularly  in  the 
theme  buildings. 

Labyrinth,  with  a  three-hour 
public  wait,  will  accept  only  two 
people  with  each  pass.  Russia 
will  only  let  in  the  pass-holder. 
(In  the  case  of  Russia,  go  in 
the  back  way,  through  the 
restaurant.) 

The  long  lines  are  not  the 
fault  of  the  Canadians.  Restau¬ 
rant  facilities  began  to  expand 
as  soon  as  officials  found  them¬ 
selves  with  a  hit  on  their  hands. 
They  are  better  than  just  a  few 
weeks  ago. 

Pavilions  are  another  story. 
There  are  long  lines  outside 
only  where  the  theater  facilities 
inside  are  miniscule.  Russia’s 
space  theater  (missable)  holds 
only  50 — an  absurdity.  Czecho¬ 
slovakia’s  (a  must)  holds  per¬ 
haps  100— another  absurdity. 
Ontario’s  fabulous  movie,  on  the 
other  hand  (also  a  must),  never 
has  more  than  a  40-minute  wait, 
even  if  you  are  the  1,000th  per¬ 
son  at  the  end  of  the  line. 

Other  Administration  Build¬ 
ing  Facilities.  Typing  and  phone 
equipment  are  in  a  large  press 


(Mrs.  Romm  writes  for  the  room  on  the  first  floor,  where 
Middletown  (N.Y.)  Times  Her-  you  will  also  find  the  day’s  re- 
tld-Record,  of  which  her  hus-  leases  and  bulletins,  in  English 
***im1,  A1  Romm,  is  editor.)  as  well  as  French. 

EDITOR  ac  PUBLISHER  for  July  22,  1967 


Behind  that  room  is  a  smart, 
quiet  lounge  where  you  may 
interview  or  have  dinner  (Roast 
beef,  $2.00).  It  has  been  set 
aside  for  the  press  only.  No 
children. 

Take  children  upstairs  to  the 
employes’  cafeteria  on  the  2nd 
floor.  It  is  open  only  at  meal¬ 
times.  Except  for  11:45  to 
12:45,  it  is  not  crowded. 

If  you  take  the  Duke  of 
Windsor’s  advice  to  “relieve 
yourself  at  every  opportunity,” 
it  is  worth  knowing  that  the 
only  ladies’  room  at  Expo  with¬ 
out  a  line  is  the  one  on  this  2nd 
floor,  near  the  cafeteria.  Men’s 
room  opposite. 

The  picture  library  is  also 
upstairs.  They  are  very  prompt 
about  reproducing  and  mailing. 
Mostly,  they  can  supply  you 
with  exterior  shots.  If  you  need 
a  photo  of  something  inside  a 
building,  check  with  the  press 
office  in  that  particular  building. 

Housing.  Logexpo,  the  reser¬ 
vations  system,  has  set  up  a 
special  office  with  extra  staff 
in  the  press  section  to  take  care 
of  visiting  newspaper  people.  If 
you  come  to  Montreal  cold,  with 
no  advance  booking,  head  for 
this  service.  It  works. 

A  Walking  Fair.  Bill  Crowley 
of  the  Springfield  (Mass.)  Un¬ 
ion  used  to  get  in  condition  for 
covering  the  Eastern  States 
Exposition,  the  biggest  agricul¬ 
ture  fair  in  the  east,  by  walk¬ 
ing  around  it  for  the  week  be¬ 
fore  it  opened.  That  would  be 
good  training  for  Expo;  most 
people  are  not  in  shape  for  it. 

Although  the  transportation 
between  islands  is  superb,  and 
you  will  not  have  to  wait  too 
long  in  line,  and  you  may  even 
be  issued  a  7  MPH  Cushman 
buggy  to  drive  around  in,  therq 
are  few  sit-down  shows  once  you 
get  inside.  It’s  more  like  cover¬ 
ing  eight  museums  non-stop. 

Save  time  by  spending  all  day 
on  one  island.  In  three  days, 
you  can  then  cover  a  good  part 
of  the  scene.  Resist  the  tempta¬ 
tion  to  hop  from  one  island  hit 
to  the  next  unless  you  have  only 
one  day  and  must  cover  the 
highlights. 

Clothes.  Wear  comfortable 
shoes  for  swelling  feet,  a 
large-brimmed  hat  against  the 
sun,  loose  and  informal  clothes. 
You’ll  be  sitting  on  a  lot  of 
carpeted  floors  and  concrete 
rails. 

• 

Stewart  Leaves  K&E 

David  C.  Stew^art,  chairman 
of  the  executive  committee  of 
Kenyon  &  Eckhardt,  has  re¬ 
signed  from  the  agency  to  ac¬ 
cept  a  position  with  the  Depart¬ 
ment  of  Defense  as  Special 
Assistant  to  the  Assistant  Sec¬ 
retary  of  Defense  (Manpower). 


UPI  Orders 
$1.6  Million 
Wire  System 

General  Telephone  &  Elec¬ 
tronics  Corporation  has  received 
a  $1.6  million  contract  from 
United  Press  International  for 
a  nation-wide  data  communica¬ 
tions  system  which  makes  pos¬ 
sible  the  simultaneous  transmis¬ 
sion  or  reception  of  up  to  22 
news  stories  on  a  single  tele¬ 
phone  line. 

The  contract  for  the  system 
was  awarded  to  Lenkurt  Elec¬ 
tric  Co.  Inc.,  a  subsidiary  of 
General  Telephone  &  Electron¬ 
ics.  The  system  has  been  field 
tested  for  four  months  by  UPI 
bureaus  in  New  Jersey  and  is 
in  operation  between  New  York 
City  and  New  Jersey  newspaper 
and  broadcast  subscribers  to  the 
news  service. 

Upon  completion,  the  network 
will  operate  off  a  leased  tele¬ 
phone  circuit  linking  New  York 
City  and  Washington,  with  UPI 
division  headquarters  in  Boston, 
Pittsburgh,  Atlanta,  Chicago, 
Dallas,  and  San  Francisco. 
Regional  communications  net¬ 
works  will  connect  with  the 
main  circuit  at  these  places. 

The  Lenkurt  equipment  will 
transmit  or  receive  at  a  rate 
of  up  to  100  words  a  minute,  in 
comparison  with  the  60  words 
a  minute  standard. 


THE  VERDICT  of  the  jury  in  the 
New  York  State  Bar  Association 
press  awards  competition  gave  the 
first  prize  (a  plaque  and  $250)  to 
JEAN  D.  HARTNEH  of  the  Buffalo 
Courier-Express  for  ''excellence  in 
interpreting  City  Court  news." 


1967 


43 


Guidebook  Issued  s vindicates 
For  Foreign  Staff  ^Green  Thumh^ 

A  16-page  Handbook  for  For-  Column  Cited 


A  16-page  Handbook  for  For¬ 
eign  Service  Correspondents  has 
just  been  printed  and  is  being 
distributed  to  all  Associated 
Press  bureaus  abroad. 

It  is  designated  to  impart  AP 
aims  and  procedures  to  new  for¬ 
eign  service  employes,  particu¬ 
larly  part-time  correspondents, 
some  of  them  in  remote  areas. 

The  booklet  was  prepared  by 
AP’s  Foreign  Service  Desk  un¬ 
der  supervision  of  Foreign  News 
Editor  Ben  Bassett,  with  Ed¬ 
ward  T.  Butler  doing  a  great 
part  of  the  writing  and  com¬ 
piling.  Butler  has  been  a  corre¬ 
spondent  in  South  America. 

Little  of  the  glamor  attrib¬ 
uted  to  foreign  correspondents’ 
work  appears  in  the  booklet. 
Instead  it  stresses  the  hard 
work  and  endless  checking  of 
facts  for  accuracy. 

The  book  will  be  available 
for  purchase  by  journalism 
schools  and  other  groups  and 
individuals.  Single  copies  are  25 
cents.  Bulk  orders,  10  copies  or 
more  are  20  cents  per  copy.  AP 
Newsfeatures  (50  Rockefeller 
Plaza,  New  York  City,  N.  Y. 
10020)  is  handling  the  distribu¬ 
tion. 


War  Stories 
Commended 

San  Francisco 

Press  coverage  of  the  war  is 
unusually  good,  according  to 
Captain  J.  L.  Holloway  III,  com¬ 
manding  officer  of  the  nuclear 
aircraft  carrier  Enterprise,  just 
returned  from  a  second  tour  of 
duty  off  North  Vietnam. 

Holloway  made  the  remark 
during  an  informal  news  con¬ 
ference  aboard  the  ship  while 
600  miles  from  San  Francisco. 
A  small  media  grroup  had  been 
flown  to  the  Enterprise  the  day 
before  its  scheduled  docking  at 
Alameda  Naval  Air  Station. 

“The  war  coverage  is  as  good 
as  I’ve  seen  anywhere,”  Hollo¬ 
way  said  in  response  to  a  ques¬ 
tion  from  Ross  P,  Game,  Napa 
(Calif.)  Register,  Scripps 
League  of  Newspapers’  repre¬ 
sentative. 

“I  find  correspondents  are 
very  honest  (in  their  reports),” 
he  noted.  “There  are  some  tech¬ 
nical  errors  noted  in  their 
stories,  but  I  am  sure  the  aver¬ 
age  reader  cannot  detect  them.” 

Declaring  the  media  repre¬ 
sentatives  are  very  knowledge¬ 
able  in  Vietnam,  Holloway 
added:  “My  hat  is  off  to  the 
press.” 


By  Nurserymen 

George  (Doc)  Abraham, 
Naples,  N.  Y.,  who  writes  and 
syndicates  “The  Green  Thumb” 
garden  column  to  105  daily  and 
weekly  newspapers  of  the  U.S. 
and  Canada,  was  cited  as  the 
nation’s  foremost  garden  writer 
by  the  American  Association  of 
Nurserymen  in  Miami  July  10. 

This  is  the  third  national 
honor  to  come  to  Doc  for  his 
“Green  Thumb”  writings.  A  spe¬ 
cial  citation  and  award  was 
given  him  for  his  “outstanding 
contributions  to  the  field  of 
popular  horticultural  writing.” 
It  was  said  that  Doc,  a  writer 
for  25  years,  was  selected  be¬ 
cause  his  “down-to-earth  col¬ 
umns  provide  inspiration,  educa¬ 
tion  and  entertainment  for  many 
of  America’s  50,000,000  gar¬ 
deners.”  The  Abraham  family 
also  has  owned  and  operated  a 
successful  greenhouse  and  land¬ 
scape  business  during  that 
period. 

Abraham,  a  veteran  of  World 
War  II,  conceived  the  idea  for  a 
helpful  garden  column  during 
the  North  African  invasion. 
After  returning  from  three 
years’  overseas  duty,  he  worked 
briefly  for  an  advertising 
agency,  then  bought  a  nearby 
greenhouse  business.  He  says  he 
reads  E&P  cover-to-cover  each 
Saturday. 

Other  Awards 

In  1954,  Doc  was  cited  by  the 
National  Garden  Bureau  in  Chi¬ 
cago  for  his  work  in  the  field  of 
horticultural  journalism.  In 
1960,  at  the  convention  of  the 
American  Seed  Trade  Associa¬ 
tion  in  Chicago,  he  was  named 
the  most  outstanding  horticul¬ 
tural  writer  in  America. 

The  award-winning  garden 
writer  teams  with  his  wife, 
Katy,  to  put  their  ideas  before 
an  estimated  6,000,000  gardeners. 
They  both  studied  horticulture 
and  journalism  at  Cornell  Uni¬ 
versity.  The  Saturday  Evening 
Post  ran  a  10,000-word  color 
story  on  the  husband-wife  fam¬ 
ily  operation.  The  “Green 
Thumb”  radio  program,  with 
Doc  and  Katy,  has  been  carried 
continuously  over  WHAM-FM, 
Rochester,  N.  Y.,  for  nearly  20 
years. 

“The  Green  Thumb”  drew 
150,000  pieces  of  mail  last  year. 
Doc  is  the  author  of  “The  Green 
Thumb  Garden  Handbook” 
(Prentice-Hall),  an  encyclopedia 
selected  by  three  national  book 


syndicate 
io  entences 


LIONIZED — Ann  Landers,  advice  columnist  just  back  from  a  visit 
with  the  flghters  in  Vietnam,  enjoys  a  conversation  with  Secretary  of 
State  Dean  Rusk  while  waiting  on  the  platform  at  the  Lions  Interna- 
ional  convention  in  Chicago  Stadium.  They  heard  Rusk  talk  about 
peace  efforts  and  gave  Ann  a  special  citation. 


clubs  and  now  in  its  fourth 
printing.  His  new  book,  “The 
Green  Thumb  Book  of  Indoor 
Gardening”  will  be  published 
this  fall  and  already  has  been 
chosen  by  the  American  Garden 
Guild  for  its  November  selection. 
• 

Juvenile  Crime 
Is  Series  Subject 

The  methods  a  Montana  judge 
has  developed  to  cope  success¬ 
fully  with  juvenile  crime  is  the 
subject  of  “Delinquency  Can  Be 
Stopped,”  July  selection  of 
Timely  Books,  newspaper  serial 
service  of  the  Chicago  Tribune- 
New  York  News  Syndicate. 

The  book  has  been  condensed 
into  six  parts  designed  for  news¬ 
paper  readers,  beginning  July 
23.  The  book  is  a  collaboration 
by  Judge  Lester  H.  Loble  of 
Helena,  Mont.,  and  Max  Wylie, 
novelist  and  journalist. 

Feiflfer  Honored 

A  festival  at  Lucca,  Italy,  at¬ 
tended  by  communicators  and 
educators,  appointed  a  jury  of 
newspapermen  and  sociologists 
to  name  the  outstanding  cartoon 
creator.  The  jury  selected  Jules 
Feiffer  and  sent  a  silver  medal 
by  John  Klem,  general  manager 
of  Editors  Press  Service,  to  this 
country.  The  Publishers-Hall 
Syndicate  is  holding  the  medal 
for  Feiffer’s  return  from  a  vaca¬ 
tion.  The  Feiffer  cartoons  ap¬ 
pear  in  newspapers  in  Milan 
and  Rome. 


CIllUCI  SClCUklUll.  TiJ-i  Tr  ,  . 

Editor  Kenneth  W.  Micheal, 
Perth  Amboy  (N.  J.)  Evening 
News,  received  a  petition  with 
bject  approximately  150  signatures  of 

Montana  ind^e  complaining  when 

«  he  dropped  the  comic  strip  “Tif- 

o  cope  success-  ,  f  »  u  t  u 

lile  crime  is  the  Jones,”  so  he  wrote  John 

Tar,  Ro  McMeel,  sales  director  of 
selection  of  Publishers-Hall  Syndicate:  ‘<1 
ewsnaner  serial  surrender.  I  will  renew  my  af- 
hicago  Tribune-  Tiffany.”  The  petition 

s  Syndicate.  ^^serted:  “Doing  something 
been  condensed  ^ke  teking  the  famdy 

signed  for  news-  favorite  comic  strip  out  of  the 
beginning  July  makes  a  news- 

a  collaboration  Papof  die. 

‘r  H.  Loble  of 

ind  Max  Wylie,  The  Wall  Street  Journal  re- 
irnalist.  ports:  “Cocoa  butter  craze 

I  caught  Hershey,  a  major  sup- 

1  plier,  unprepared.  After  ‘Hints 

from  Heloise,’  a  syndicated  col- 
Lucca,  Italy,  at-  umn,  advised  that  cocoa  butter 
municators  and  helps  remove  wrinkles,  Hershey 
inted  a  jury  of  said  ‘sales  went  up  like  a  sky- 
and  sociologists  rocket — it  was  an  explosion.’” 
itanding  cartoon 

y  selected  Jules  North  American  Newspaper 
;  a  silver  medal  Alliance  is  distributing  a  con- 
feneral  manager  troversial  article  about  many 
1  Service,  to  this  prospering  Negro  farmers  in 
Publishers-Hall  the  South  by  George  S.  Schuyler, 
Iding  the  medal  a  Negro  leader  who  was  a  re- 
irn  from  a  vaca-  porter  or  editor  of  Negro 
:er  cartoons  ap-  newspapers  for  more  than  four 
apers  in  Milan  decades  and  author  of  “Black 
No  More.” 

EDITOR  ec  PUBLISHER  for  July  22,  1967 


WNITED 

FEATURE 

SYNDICATE, INC. 


COLUMNS 


SPECIALTY  COLUMNS 


VARIETY  FEATURES 


COMICS 


22(LE3St  42nd  St  New  Yort<  17  N  Y 


syndicates 


‘Silly  Billies’  Panel 
Has  Talking  Objects 


FEATURES  IN  READBI INTBIEST 


By  Ray  Erwin 


AAARQUIS  CHILDS 
DORIS  FLEESON 
DON  AAACLEAN 
HENRY  J.  TAYLOR 
WILLIAM  S.  WHITE 
INEZ  ROBB 

NORTON  MOCKRIDGE 
MARYMcGRATH 


Talking  objects  in  a  little 
daily  newspaper  panel  produce 
big  laughs  with  their  gag  lines. 


The  cartoon;  “Silly  Dillies.” 
The  cartoonist:  Bob  Lagers. 
The  format:  One-column  daily 
panel,  three  inches  deep. 

The  release:  Aug.  28. 

The  distributor:  The  Ledger 
Syndicate,  Overseas  Press  Club, 
54  W.  40th  St.,  New  York,  N.  Y. 
10018. 


BY  GEORGE 

Humorous  Advice 
WILLIAM  A.  DOYLE 
Doily  Investor 
Mutual  Funds 
MOLLY  AUYFIELD 
Personal  Problems 
MARGARET  DANA 
Consumer  Guide  Lines 
DR.  ERNEST  G.  OSBORNE 
Child  Training 
STELLA 

Daily  Horoscope 
AMY  VANDERBILT 
Modern  Manners 


“In  the  course  of  a  year  any  / 

syndicate  of  consequence  will  Sunday  col- 

receive  literally  thousands  of  u«»n,  “Mirror  of  Your  Mind”, 

,  ,  distributed  nationally  by  King 

Bob  «ger$  Features  Syndicate,  is  now  being 

“I  try  to  look  at  the  lighter  written  by  the  husband  and  wife 
side  of  things.”  A  potato  says 
to  an  onion:  “Your  stories  are 
so  touching  they  bring  tears  to 
my  eyes.” 

and  creation  of  Robert  Lager- 
shausen  Jr.,  a  senior  mechanical 
engineer  with  Sverdrup  &  Par- 

years  he  has  Wn  jotting  down  M 

funny  ideas  as  they  occurred  to 
him  and  friends  kept  telling  him 
they  ought  to  appear  in  news- 

papers.  He  finally  showed  some  Cathey  &  Edward  Pinckney 
drawings  to  George  A.  Killen- 

berg,  managing  editor  of  the  St.  team  of  authorities  on  medical 
Louis  Globe-Democrat,  who  sup-  and  psychological  subjects,  Dr. 
plied  names  of  syndicates.  Edward  R.  and  Cathey  Pinck- 

Lagershausen  served  nine  aey. 

features  submitted  to  it  for  con-  years  in  the  Navy.  He  and  his  A  former  editor  of  the  Jwr- 

sideration  and  possibly  once  wife  and  two  daughters  live  in  of  ta®  American  Med^l 

every  10  years  you  open  an  Florissant,  Mo. 

envelope  and  it  hits  you,”  said  •  published  five  ^ks  (two  writ- 

“n" 

faitaS  tha?r4ot?t.'  Usually,  Has  Ad  Insert  Space  and  the  other  tor  the  layman, 

I  wouldn’t  consider  releasing  a  A  new  concept  in  humor  has 

new  feature  at  this  time  of  the  been  developed  in  a  cartoon  by  psychiatry 

year,  but  I  am  going  on  the  road  Rooney  W  Davis  It  is  called  ^he  Pinckneys  have  also  writ- 

with  this  one  almost  immedi-  “The  52  Club”  based  on  the  television 

U  au  O  aa  au  It  s  ^^ows  and  acted  as  technical 

E  izabeth  Scott,  the  syndi-  designed  especially  for  the  consultants  on  medical  tv  shows 
cate  s  new  managing  editor,  re-  w’eekly  newspaper  and  purports  j  motion  pictures  Mrs  Pinck- 

marked:  “The  creator.  Bob  to  provide  sparkle  and  new  life,  pey  Tajorerin  S’y^olo^ 

Lagers,  sent  us  over  300  roughs  “The  52  Club”  is  in  one-  j)j.  pipckney  was  graduated 
and  every  one  of  them  without  column  format  and  is  five  inches  from  Syracuse  University,  Col- 
exception,  got  a  howl  from  every  deep.  It  provides  a  small  star-  jegg  of  Medicine, 

single  person  we  showed  them  burst  space  for  insertion  of  • 


DILLIES 


LITTLE  PEOPLE'S  PUZZLE  D/S 
LONDON  EXPRESS  SERVICE 
SPOTLITE  SERIES 
WHERE  IN  THE  WORLD . . .  ? 
CROSSWORDS,  DAILY  & 
SUNDAY 
TOM  DARCY 

Editorial  Cartoons 
HEALTH  CAPSULES  D 
TICKER  TOONS  D 


PM  SORRY, 
YOU’RE  JU5T 
NOT  MY  TYPE. 


TMC  uo&e" 

SVNDiCATej 


ABBIE  an'  SUTS  D/S 
DAVY  JONES  D 
E6  and  FLO  D/S 
FERD'NAND  D/S 
GORDO  D/S 
NANCY  D/S 
PEANUTS  D/S 
FRITZI  RITZ  S 
CAPTAIN  AND  THE  KIDS  S 
ALL  STARS  D 
EAAMY  LOU  D/S 
GINGER  D 
PIXIES  D/S 
STEES  SEES  W/S 
STRANGE  AS  IT  SEEMS  D/S 
TARZAN  D/S 
THE  GOOD  OLD  DAYS  W 
THE  GOOD  OLD  DAYS — 
ANTIQUES  FAIR  S 
THERE  OUGHTA  BE  A  LAW 
D/S 


1967 


editor  ac  PUBLISHER  for  July  22,  1967 


45 


The  Weekly  Editor 


AWARD  FOR  COURAGE 
Bv  Rick  Friedman 


Grafton,  Ill. 

The  uncovering  of  question¬ 
able  business  deals  by  a  local 
school  superintendent  has  won 
the  1967  Elijah  Parish  Lovejoy 
Award  for  Courage  in  Journal¬ 
ism  for  J.  A.  Newborn,  editor 
and  publisher  of  the  Seabrook 
(Tex.)  Suburban  Journal. 

The  award  was  presented  to 
Newborn  July  16  at  Pere  Mar¬ 
quette  State  Park  here  by  the 
Department  of  Journalism, 
Southern  Ilinois  University,  at 
the  opening  session  of  the  Inter¬ 
national  Conference  of  Weekly 
Newspaper  Editors.  It  cited 
Newborn  for  his  successful  cam¬ 
paign  to  oust  a  school  superin¬ 
tendent. 

Newborn  dated  the  start  of 
this  campaign  back  to  March, 
1964.  At  that  time,  the  Sub¬ 
urban  Journal  was  little  over  a 
year  old  in  the  Seabrook  com¬ 
munity,  a  suburb  30  miles 
southeast  of  Houston.  In  the 
Manned  Spacecraft  area. 

Newborn  told  E&P  that  in¬ 
formation  came  to  him  then 
that  the  school  superintendent, 
hired  only  a  month  before,  had 
cancelled  the  contract  for  the 
purchase  of  school  rings  and 
awarded  it  without  bidding  to 
somebody  else  of  his  own  choice. 
This  business,  according  to 
Newborn,  was  worth  between 
$120,000  and  $150,000  in  the 
next  five  years  to  a  supplier  of 
the  rings. 


Search  for  Bank  Note 


Newborn’s  informant  told 
him  the  ring  deal  was  made 
after  the  superintendent.  Dr. 
Gerald  Barber,  had  made  a 
bank  note  co-signed  by  an  agent 
of  the  L.  G.  Balfour  Company, 
Attleboro,  Mass.,  suppliers  of 
the  rings. 

Newborn  went  on  a  search  in 
the  83  area  banks  for  the  note 
itself.  It  took  18  months  before 
the  note  was  located  in  a  bank 
where  the  Balfour  representa¬ 
tive  was  a  director. 


Newborn  walked  into  the 
bank,  up  to  a  teller’s  window 
and  asked  to  see  the  note.  The 
clerk,  assuming  he  was  Barber, 
got  the  note  for  him.  The  editor 
wrote  down  all  the  information 
on  it,  thanked  the  clerk,  waved 
to  a  few  other  bank  officials 
and  walked  out. 

“It  was  September  1965,  by 
now,”  Newborn  related.  “My 
main  objective  was  to  have  the 
school  superintendent  resign.  If 
he  was  willing  to  go  quietly,  I 


wouldn’t  have  printed  the  story. 

“I  let  it  out  via  town  gossip 
that  I  had  a  copy  of  the  note 
and  was  about  to  print  it  in  my 
paper.  Up  to  this  point  I  had 
printed  nothing  about  it.  But 
Barber  thought  I  had  a  copy  of 
his  note,  and  the  bank  had  sub¬ 
sequently  let  him  sign  another 
note  without  the  Balfour  rep’s 
name  co-signed  to  it.” 


Board  Backs  Down 


On  Sept.  28,  1965,  Newborn 
went  to  the  school  board  and 
with  Barber  present  told  them 
what  he  knew.  According  to 
Newborn,  Barber  offered  to  re¬ 
sign  and  Newborn  left  the  meet¬ 
ing.  The  editor  learned  the  next 
morning  that  Barber  didn’t  re¬ 
sign  and  that  the  school  board 
had  backed  down. 

That  Thursday,  Newborn  ran 
the  first  of  a  series  of  editorials 
and  stories  on  Barber,  touching 
on  the  note  and  other  actions 
Newborn  claimed  were  not  in 
the  best  interest  of  the  schools. 

The  editorials  and  stories  ran 
through  October  and  the 
harassment  began  for  New¬ 
born  and  his  wife,  Lillian.  Ad¬ 
vertisers  were  pressured  to  can¬ 
cel  advertising  in  the  Suburban 
Journal  and  in  the  next  couple 
of  months,  revenue  from  it 
dropped  betw’een  5  and  8  per¬ 
cent.  This  included  some  adver¬ 
tisers  who  had  been  with  the 
paper  since  it  started  in  1963. 

Newborn  was  a  co-founder 
and  current  vicepresident  of  the 
Rotary  Club.  Barber  was  also 
a  member  of  the  club.  The  edi¬ 
tor  was  accused  of  maligning 
a  fellow-member  and  stripped 
of  his  office. 

Newborn  responded  that  if  he 
couldn’t  report  on  the  conduct 
in  public  office  of  a  Rotary 
member  he  didn’t  want  to  be  in 
the  club.  He  resigned. 

Newborn  said  he  also  re¬ 
ceived  threats  of  physical  harm 
from  two  school  board  members 
who  sided  with  Barber.  The  45- 
year-old  editor,  who  is  6  feet  4 
inches  tall  and  weighs  over  220 
pounds,  disregarded  the  threats. 


Libel  Suit  Filed 


While  his  16-page  paper’s 
advertising  dropped,  its  circula¬ 
tion  went  up  somewhere  be¬ 
tween  15  and  20  percent  in  the 
same  period.  Newborn  wasn’t 
sure  how  much  of  this  was  due 
to  the  school  controversy. 

Newborn  decided  to  point  his 


crusade  toward  getting  two 
non-Barber  candidates  onto  the 
school  board  in  the  April,  1966, 
elections.  In  January,  February 
and  March  he  methodically  de¬ 
tailed  the  school  problems  as 
they  related  to  Barber.  The  two 
anti-Barber  candidates  based 
their  campaign  on  Newborn’s 
charges. 

Barber  responded  by  hitting 
Newborn  and  the  Suburban 
Journal  with  a  libel  suit,  al¬ 
leging  that  the  editor  was  try¬ 
ing  to  discredit  the  school  super¬ 
intendent  and  prevent  him  from 
earning  a  living. 

The  Benson  Printing  Com¬ 
pany,  of  Channelview,  a  central 
plant  which  printed  the  Jour¬ 
nal,  was  also  named  in  the  suit. 
They  told  Newborn  they  were 
with  him  all  the  way  as  long  as 
he  was  right.  The  courts  later 
removed  the  printing  company 
from  the  suit. 


Superintendent  Resigns 


Between  the  regular  election 
and  the  run-off.  Barber  re¬ 
signed  as  school  superintendent. 

“I  ran  a  headline  on  that  in 
240  pt.  type  on  my  front  page,” 
Newborn  said.  “Just  two  words: 
BARBER  QUITS.” 

At  the  ICWNE  meeting.  Dr. 
Howard  R.  Long,  chairman  of 
the  S.I.U.  department  of  jour¬ 
nalism,  read  the  citation  which 
commended  Newborn  for  “in¬ 
quiring  into  matters  of  local 
concern  frequently  avoided  by 
editors  as  outside  the  custom¬ 
ary  scope  of  news  reporting  .  .  . 
for  adding  to  sound  news  re¬ 
ports  of  the  issues,  thus  re¬ 
vealed,  forceful  and  construc¬ 
tive  leadership  on  the  editorial 
page  .  .  .  for  daring  to  confront 
school  administrators,  elected 
officials,  community  leaders,  and 
a  divided  public  with  facts 
which  could  not  be  ignored.” 

When  Newborn  examined  the 
Lovejoy  plaque,  he  noticed  the 
most  unplanned  irony  of  the 
whole  campaign.  The  plaque 
had  been  made  by  the  Balfour 
Company. 


(Note:  The  discussion  of  teen¬ 
age  pages  and  features  will  be 
resumed  in  The  Weekly  Editor 
next  week.) 


Riot  Hints 

(Continued  from  page  12) 


Newborn  filed  a  counter-suit, 
charging  malicious  reprisals. 
Neither  case  has  come  to  trial 
yet. 

In  the  tw’o  school  board  can¬ 
didate  races,  five  persons  con¬ 
tested  for  one  of  the  posts  and 
two  for  the  other  post.  In  the 
two-person  race,  the  Barber 
candidate,  an  incumbent,  was 
soundly  beaten.  In  the  five-per¬ 
son  race,  there  was  a  run-off 
between  the  pro-Barber  man 
and  the  anti-Barber  man.  The 
pro-Barber  man  was  trounced. 


target.  A  brick  lobbed  in  front 
of  a  car  doing  60  to  70  mph  can 
shatter  the  windshield.  Main 
thoroughfares,  if  left  un¬ 
guarded,  can  be  dangerous 
cause  of  looters.  Detours 
through  residential  streets  also 
can  be  dangerous,  especially  if 
the  driver  is  alone.  A  white  re¬ 
porter,  in  such  an  instance,  is 
considered  an  intruder  on  black 
property  and  usually  there  are 
no  police  around  to  help  you 
debate  the  point.  If  you  scrounge 
a  ride,  pick  a  car  driven  by  a 
“magazine  correspondent.”  He 
goes  where  the  action  is  and 
doesn’t  have  to  take  time  out  to 
make  electronic  reports  or  phone 
the  office.  With  spot  newsmen, 
you  can’t  always  pick  your 
spots. 

4.  Other  problems,  personal 
and  professional: 

One  is  finding  a  phone  booth. 
Scout  them  early  and  hope  they 
aren’t  in  use  or  on  fire  when 
you  need  them.  If  driving,  it 
sometimes  pays  to  go  outside  the 
action  area  to  a  quiet  booth.  It 
also  helps  the  nerves. 

Finding  transportation  if  you 
don’t  have  a  car  can  be  a  prob¬ 
lem.  “It  helps,”  says  Crook,  “if 
you  locate  a  gungho  cab  driver 
who’s  eager  to  see  the  sights.  I 
found  one  who  seemed  to  enjoy 
hugging  the  floor  boards  and 
ducking  bottles.  He  only  charged 
me  $40  for  what  seemed  like  an 
eternity.” 

Photographers,  because  of 
their  equipment,  are  easy  tar¬ 
gets.  It’s  advisable  to  wear 
crash  helmets  and  work  in  pairs. 

To  avoid  nervous,  itchy-fin¬ 
gered  national  guardsmen, 
Crook  advises,  “Don’t  get  down¬ 
wind  of  the  firing.  They  can 
start  in  a  second  and  sometimes 
don’t  much  care  what’s  in  the 
line  of  fire.”  It’s  also  advisable, 
say  several  UPI  memos,  to  avoid 
arguments  with  police  or 
guardsmen.  It’s  safer  to  do  what 
they  want  and  do  it  quickly. 


Sta-Hi  Corp.  Names 
Management  Team 

Newport,  Beach,  Calif, 

Vernon  R.  Spitaleri,  chairman 
of  the  Board  of  Directors,  Sta- 
Hi  Corporation,  has  announced 
the  election  of  Donald  V.  Weber 
as  director  and  president,  and 
Samuel  D.  Oderman  as  director 
and  executive  vicepresident. 

Announced  at  the  same  time 
was  the  election  of  Robert  B. 
MacKenzie  as  secretary  and 
John  F.  Whitney,  treasurer. 
John  V.  Landau,  president  of 
Sta-Hi  Color  Service,  and  Dr- 
Darvin  M.  Winick,  management 
consultant,  were  elected  to  the 
board. 


46 


EDITOR  &,  PUBLISHER  for  July  22,  1967 


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S.  1312 

(Continued  from  page  9) 

lieve  that  reasonable  joint  oper¬ 
ating  agreements,  which  serve 
to  maintain  two  newspapers  in  a 
community  and  which  do  not  un¬ 
reasonably  restrain  competition, 
are  desirable  and  can  function 
under  existent  antitrust  laws.” 

Loeb  was  asked  if  the  pending 
bill,  had  it  been  law,  would  have 
saved  the  World  Journal  Trib¬ 
une.  He  said  he  did  not  think  so. 
That  paper,  he  believed,  had 
other  problems  and  its  product 
did  not  appeal  to  readers  and 
advertisers  sufficiently  to  attract 
adequate  advertising  and  circu¬ 
lation  support.  The  afternoon 
field  in  New  York  always  has 
been  difficult,  Loeb  remarked. 

Competition  of  two  or  more 
papers  stimulates  good  news 
coverage,  Loeb  asserted,  adding 
that  too  much  emphasis  was 
placed  by  some  publishers  upon 
syndicated  features  and  not 
enough  on  coverage  of  local  and 
world  news.  He  intimated  that 
an  overload  of  features  and  a 
thin  diet  of  news  was  one  of  the 
factors  in  the  WJT’s  demise. 

“I  believe  one  reason  the 
Times  is  successful  and  the 
Herald-Tribune  (a  former  com¬ 
petitor  in  the  morning  field) 
folded  is  because  the  Times  did 
a  better  job,”  Loeb  said,  adding 
that  the  Times  had  not  cut  down 
since  the  Herald-Tribune  quit. 

Sees  More  Mergers 

Farson,  following  Loeb,  also 
opposed  S.1312.  He  declared  that 
the  bill  would  accelerate  the 
growth  of  newspaper  mergers 
and  monopolies,  rather  than 
stem  it. 

Farson  submitted  an  alternate 
proposal  which  he  said  had  the 
support  of  the  Guild,  the  Inter¬ 
national  Typographical  Union 
and  the  AFL-CIO.  The  proposal, 
he  declared,  “would  not  do  vio¬ 
lence  to  the  nation’s  antitrust 
laws.”  It  would  provide  that: 

In  the  case  of  any  proposed 
newspaper  acquisition,  merger 
or  consolidation,  the  Justice 
Department  would  have  to  be 
notified  in  advance.  The  pro¬ 
posed  acquisition,  merger,  or 
consolidation  could  not  be  con¬ 
summated  for  at  least  90  days 
after  notice  w'as  given  the  Jus¬ 
tice  Department. 

If  the  Justice  Department  de¬ 
termines  that  a  newspaper  in¬ 
volved  may  be  failing,  it  would 
appraise  the  paper  at  its  fair 
market  value,  which  would  ex¬ 
clude  consideration  of  the  added 
value  an  existing  competitor 
would  place  upon  reduced  com¬ 
petition  or  monopoly. 

Public  bids  for  the  failing 
newspaper  would  be  sought  and 
the  bids  would  have  to  contain  a 

editor  ac  PUBLISHER 


statement  of  the  bidder’s  intent 
to  continue  publication.  If  any 
bid  equalled  or  exceeded  the  ap¬ 
praised  value,  the  owmer  of  the 
paper  would  be  required  either 
to  sell  to  the  highest  bidder  or 
continue  publishing  the  paper 
himself. 

If  no  buyer  is  found  and  the 
publisher  is  unable  to  continue 
independent  publication,  a  joint 
production  arrangement  with  a 
competitor  could  be  allowed,  but 
the  joint  arrangement  would 
have  to  be  made  available  to  any 
other  newspaper  owner  who  pub¬ 
lished  or  proposed  to  publish  a 
newspaper  in  the  community  on 
the  same  terms  as  those  avail¬ 
able  to  the  originating  parties. 

Farson  asserted  that  S.1312 
would  make  price-fixing  agree¬ 
ments  a  part  of  a  joint  news¬ 
paper  operating  arrangement 
and  would  “give  parties  to  such 
arrangements  practically  in¬ 
surmountable  power  to  wield 
against  a  present  or  potential 
competitor.”  He  said  the  power 
might  be  used  to  force  adver¬ 
tisers  to  buy  space  in  both 
papers,  not  just  one,  and  might 
even  be  used  “to  force  combina¬ 
tion  newspaper  space  and  tv  or 
radio  time  where  a  newspaper 
also  controls  a  local  tv  or  radio 
station.” 

S.1312,  he  declared,  “would 
give  the  newspaper  industry  a 
very  special  position  under  the 
nation’s  antitrust  law’s — a  posi¬ 
tion  enjoyed  by  no  other  indus¬ 
try  and  one  not  justified  for  an 
industry  that,  by  its  own  admis¬ 
sion,  is  one  of  the  healthiest  in 
the  country.” 

Farson  cited  a  statement  by 
the  president  (J.  Howard  Wood) 
of  the  ANPA  at  its  April  meet¬ 
ing  in  New  York  that  the  na¬ 
tion’s  daily  newspapers  are  in  a 
state  of  “unprecedented  econ¬ 
omic  vigor”  and  that  1966  was 
a  year  of  “new,  alltime  records 
in  circulation — newsprint  con¬ 
sumption — and  in  advertising 
revenues.” 

Fears  Weakened  Structure 

The  legislation  under  consider¬ 
ation  by  the  subcommittee  is 
“urgently  needed”  to  prevent 
Justice  Department  action  to 
break  up  joint  operating  ar¬ 
rangements  that  have  saved  the 
lives  of  financially  weak  news¬ 
papers,  according  to  Richard  L. 
Jones  Jr.,  president  of  the  Tulsa 
Tribune  Company  and  the  News¬ 
paper  Printing  Corporation  of 
Tulsa,  Oklahoma.  The  Tulsa 
Tribune  and  the  Tulsa  World 
are  jointly  operated  as  to  com¬ 
mercial  and  production  facili¬ 
ties,  under  an  arrangement  that 
has  been  in  effect  since  1941. 

Statements  have  been  at¬ 
tributed  to  Justice  Department 
representatives  that,  if  S.1312  is 
not  passed  to  legalize  such  past 

for  July  22,  1967 


and  future  arrangements,  it  will 
re-examine  its  position  with  re¬ 
gard  to  joint  arrangements  in 
several  cities.  Jones  obviously 
was  apprehensive  that  Tulsa 
might  be  one  of  them. 

“Where  will  the  Tulsa  news¬ 
papers  be  if  the  Justice  Depart¬ 
ment  is  unimpeded  in  its  plan  to 
dissolve  all  joint  operating  ar¬ 
rangements?”  Jones  asked. 

Saved  by  Agreement 

Earlier  in  his  testimony,  Jones 
had  outlined  the  situation  that 
prevailed  in  Tulsa  before  the 
combined  operation  was  insti¬ 
tuted.  It  became  apparent  in 
1940,  he  said,  that  Tulsa  “could 
no  longer  support  two  fully 
competing  quality  newspapers” 
and  that  his  paper,  the  Tribune, 
was  in  such  dire  financial  straits 
that  it  would  have  been  forced 
out. 

The  joint  operating  agree¬ 
ment,  he  said,  had  saved  the 
Tribune,  benefited  advertisers 
and  produced  vastly  improved 
newswpapers,  which  now  wrere 
operating  profitably.  Jones  an¬ 
swered  his  question  by  saying 
that  if  the  combination  was  dis¬ 
solved  by  the  Justice  Depart¬ 
ment  “all  of  the  benefits  to  the 
Tulsa  public”  would  be  lost  and 
“we  would  be  right  back  in  the 
marginal  existence  we  had  in 
1940,  faced  with  the  plain  fact, 
true  today  as  it  was  then,  that 
Tulsa  is  not  a  large  enough 
market  to  support  two  commer¬ 
cially  competing  newspapers.” 

Jones  stoutly  maintained,  and 
was  supported  by  Byron  V. 
Boone,  president  and  publisher 
of  the  Tulsa  World,  and  by 
Senator  Mike  Monroney  of  Okla¬ 
homa,  that  the  editorial  opera¬ 
tions  of  the  two  papers  are  en¬ 
tirely  separate  and  vigorously 
competitive.  Senator  Monroney 
had  spoken  warmly  of  the  Tulsa 
publishers  and  the  highly  com¬ 
petitive  operations  in  the  news 
and  editorial  departments.  Boone 
appreciated  his  comments.  “We 
did  not  support  Senator  Mon¬ 
roney  in  the  last  election,” 
Boone  said,  “but  he’s  making 
headway  here  today.” 

Senator  Monroney  is  a  co¬ 
sponsor  of  S.1312. 

Economics  ‘Frittered  Away’ 

Roy  McDonald,  president  and 
publisher  of  the  Chattanooga 
News-Free  Press,  told  the  sub¬ 
committee  about  a  15-year 
“happy  and  profitable”  joint  re¬ 
lationship  with  the  Chattanooga 
Times,  owned  by  some  of  the 
shareholders  of  the  New  York 
Times,  and  why  he  withdrew 
from  the  agreement. 

“The  last  eight  or  nine  years 
were  to  me  increasingly  unsatis¬ 
factory  and  more  unpleasant,” 
McDonald  said.  “More  and 
more  it  seemed  to  me  that  the 


so-called  economies  of  a  joint 
operation  were  being  frittered 
away.  We  had  two-headed  man¬ 
agement  with  a  captain  on  the 
port  side  of  the  ship  and  an¬ 
other  on  the  starboard  side. 
What  I  believed  to  be  the  ex¬ 
travagance  and  inefficiency  and 
unwise  judgments  of  such  an 
arrangement  caused  me  to  feel 
that  over  a  long  period  of  time 
there  was  not  much  of  a  future 
for  my  newspaper.” 

McDonald  began  publishing  a 
free  distribution  weekly  shop¬ 
ping  news  in  1933,  supported 
mostly  by  advertising  of  his 
family  grocery  business.  In 
1936  the  shopping  news  became 
the  Chattanooga  Free  Press,  a 
daily  and  Sunday  newspaper. 
At  that  time  the  Chattanooga 
News,  an  afternoon  daily,  and 
the  Times,  morning  and  Sun¬ 
day,  were  the  other  papers  in 
the  field. 

“Competition  between  the 
three  daily  papers  and  two 
Sunday  papers  for  circulation 
and  advertising  was  intense,” 
he  said.  “In  December  of  1939, 
we  acquired  the  Chattanooga 
News  and  became  the  News- 
Free  Press. 

AP  Franchise  Threat 

“We  believed  we  had  obtained 
the  Associated  Press  member¬ 
ship.  At  that  time  Julius  Ochs 
Adler,  general  manager  of  the 
New  York  Times  and  publisher 
of  the  Chattanooga  Times,  came 
to  Chattanooga  and  asked  to 
see  me.  The  substance  of  his 
message  was  that  unless  we 
gave  up  the  Sunday  News-Free 
Press,  he  would  exert  the  influ¬ 
ence  of  the  New  York  Times 
and  the  Chattanooga  Times  to 
keep  the  Associated  Press  mem¬ 
bership  from  being  transferred 
to  us.” 

McDonald  said  he  refused  the 
suggestion  and  if  General  Ad¬ 
ler  did  try  to  keep  him  from 
getting  the  AP  franchise  he  was 
unsuccessful. 

General  Adler  came  to  see 
him  again,  he  said,  and  this 
time  “from  Mr.  Adler  I  learned 
that  if  I  did  not  give  up  my 
Sunday  paper  he  would  begin 
publication  of  another  evening 
paper.  And  sure  enough,  he 
did.”  The  Chattanooga  Evening 
Times  appeared  on  Oct.  14, 
1940. 

“On  May  10,  1942,  (a  few 
months  after  Pearl  Harbor),  at 
a  time  when  I  had  a  modest 
profit  and  the  Times  had  what 
they  later  told  me  was  a  loss, 
we  followed  the  prevailing 
fashion  of  the  period,  got  mar¬ 
ried,  and  began  our  joint  ar¬ 
rangement,”  McDonald  related. 
“Our  Sunday  News-Free  Press 
and  the  evening  edition  of  the 
Times  were  discontinued.” 

(Continued  on  page  48) 


S.  1312 

{Continued  from  page  47) 


McDonald  said  that  under  the 
joint  operation,  he  had  a  46 
percent  interest  and  the  Times 
54  percent.  All  of  the  income 
from  the  operation  went  into 
one  bank  account.  All  publish¬ 
ing  expenses  were  paid  from 
that  account  and  the  papers 
split  what  was  left  50-50. 

In  1966,  after  McDonald  be¬ 
came  dissatisfied  with  the  ar¬ 
rangement,  it  was  dissolved  by 
mutual  agreement.  McDonald 
resumed  publication  of  a  Sun¬ 
day  edition  on  Aug.  28  and  the 
following  Monday  morning  the 
Times  published  the  first  edi¬ 
tion  of  the  Chattanooga  Post. 

McDonald  emphasized  the 
value  of  a  Sunday  edition. 
“Sunday  papers,”  he  said,  “are 
important  to  promote  and  com¬ 
plement  a  daily  paper.  In  many 
cities  w'here  there  is  only  one 
Sunday  paper  it  frequently 
carries  as  much  advertising  in 
one  issue  as  the  weaker  daily 
paper  will  carry  in  six  issues.” 

“Take  a  look  at  the  two  large 
and  actively  competitive  Sun¬ 
day  editions  of  the  Washington 
Star  and  the  Washington  Post," 
he  added.  “If  either  gave  up  its 
Sunday  edition,  it  would  be  dif¬ 
ficult  to  hold  its  daily  circula¬ 
tion  to  its  present  level — and 
the  remaining  Sunday  paper 
might  become  less  interesting 
with  lack  of  competition.” 

Example  in  Little  Rock 

With  Sunday  advertising  and 
circulation  increasing,  McDon¬ 
ald  maintained  that  there  was 
a  place  in  Chattanooga  for  a 
morning  and  Sunday  and  an 
afternoon  and  Sunday  paper  to 
be  “profitable  and  healthy.”  He 
disagreed  with  the  position  of 
earlier  witnesses  that  two 
papers  in  cities  of  less  than 
650,000  population  could  not 
operate  profitably  without  a 
joint  commercial  arrangement. 
He  cited  the  Arkansas  Gazette, 
morning  and  Sunday,  and  the 
Arkansas  Democrat,  evening 
and  Sunday,  in  Little  Rock  as 
proof. 

“As  I  understand  the  basic 
purpose  of  this  hearing  and  the 
proposed  legislation  that 
prompted  it,  the  goal  is  to  find 
a  way  to  maintain  free  and 
independent  and  competitive 
newspaper  voices  serving  our 
country  and  our  people,”  Mc¬ 
Donald  said.  “It  seems,  there¬ 
fore,  that  in  addition  to  con¬ 
sidering  ways  for  newspapers  to 
join  forces,  there  should  be  a 
strong  interest  in  seeing  to  it 
that  independent  papers  like 
mine  are  not  strangled  to  death 
by  large  financial  interests  that 


would  replace  it  with  a  monop¬ 
oly.” 

McDonald  told  Chairman 
Hart  that  he  withdrew  from  the 
operating  combination  because 
“I’m  a  non-conformist;  I’d 
rather  not  be  so  rich  and  be 
more  independent.” 

Senator  Fong  asked  McDon¬ 
ald  if  his  independent  operation 
was  profitable.  McDonald  de¬ 
clined  to  tell,  saying  “you  don’t 
tell  your  enemy  whether  you’re 
running  low  on  ammunition.” 

Senator  Gore  of  Tennessee 
commented:  “I  really  fear  it’s 
a  fight  to  the  death  of  one  or 
the  other  newspaper.”  He 
thought  the  proposed  legisla¬ 
tion  would  help  preserve  edi¬ 
torial  competition,  allowing  joint 
operations  for  those  publishers 
who  want  such  an  arrangement. 

Combination  morning-evening 
ad  rates  for  the  Times  and  Post 
are  the  same  as  those  charged 
for  evening  only,  McDonald 
said. 

“I  think,”  he  remarked,  “that 
they  have  no  other  purpose  but 
to  force  me  back  into  this  ar¬ 
rangement  or  to  destroy  me.” 

He  said  he  believed  there 
would  always  be  two  competi¬ 
tive  newspapers  in  Chattanooga 
and  that  he  w’ould  be  on  top. 
That  was  possible,  he  declared, 
without  the  pending  bill. 

(In  a  statement  issued  after 
McDonald  had  testified,  Mrs. 
Ruth  Sulzberger  Golden,  pub¬ 
lisher  of  the  Chattanooga  Times 
and  Chattanooga  Post,  said  she 
had  taken  the  position  that 
termination  of  the  joint  ar¬ 
rangement  was  not  a  wise 
course  of  action.  “It  is  strange 
that  it  is  he  w’ho  now  complains 
of  the  consequences  of  his  de¬ 
cision,”  she  stated.) 

‘Essential  to  Survival’ 

Jack  R.  Howard,  president 
and  general  editorial  manager 
of  the  Scripps-Howard  News¬ 
papers,  took  a  different  posi¬ 
tion  as  to  the  need  for  S.  1312. 
He  said  the  legislation  “is  es¬ 
sential  to  the  survival  of  many 
newspapers  in  this  country.” 

Scripps-Howard  is  a  party  to 
joint  arrangements  in  seven 
cities:  Albuquerque,  N.  Mex. ; 
El  Paso,  Tex.;  Evansville,  Ind.; 
Birmingham,  Ala. ;  Knoxville, 
Tenn.;  Columbus,  O.;  and 
Pittsburgh,  Pa. 

The  Scripps-Howard  paper 
was  not  the  “failing  news¬ 
paper”  in  every  one  of  these 
cities,  Howard  said,  but  in  each 
one  “at  least  one  of  the  news¬ 
papers  found  itself  at  some 
stage  of  a  downward  spiral 
leading  to  the  failure  of  the 
newspaper  in  the  absence  of 
some  sort  of  combined  opera¬ 
tion. 

“The  joint  arrangements  were 
designed  and  implemented  to 


achieve  the  continuance  of  two 
newspapers,”  Howard  said. 
“The  joint  arrangements  have 
accomplished  this  goal.  Each 
newspaper  is  now  financially 
stable  and  able  to  serve  its 
community  in  the  many  roles 
it  is  obligated  and  should  be 
expected  to  perform.” 

If  S.  1312  is  not  passed  and 
the  courts  hold  joint  arrange¬ 
ments  to  be  in  violation  of  the 
antitrust  laws,  Howard  said, 
“in  my  opinion  some  newspapers 
will  pass  from  the  scene.” 

2  ‘Losers’  Abandoned 

“Scripps-Howard  is  aware, 
painfully  aware,  of  what  hap¬ 
pens  to  a  newspaper  caught  in 
the  squeeze  between  rising  costs 
and  declining  revenues,”  How¬ 
ard  said.  “During  the  past  three 
years  we  have  reluctantly  sus¬ 
pended  three  newspapers — the 
Houston  Press,  the  Indianapolis 
Times  and  the  New  York 
World-Telegram  and  Sun. 

The  Houston  Press  and  the 
Indianapolis  Times,  he  said, 
were  losers  over  a  period  of 
years.  Efforts  were  made  in 
both  cities  to  work  out  a  joint 
operating  arrangement  but  were 
not  successful.  The  Houston 
paper  was  sold  to  the  Houston 
Chronicle;  the  Indianapolis 
paper  was  suspended. 

“In  New  York  City,  the 
World-Telegram  and  Sun  had 
experienced  heavy  losses  for  a 
number  of  years,”  said  Howard, 
“Of  15  daily  newspapers  pub¬ 
lished  in  the  New  York  metro¬ 
politan  area  in  the  spring  of 
1966,  six  were  considered  to  be 
major  newspapers  of  general 
circulation.  Of  this  group,  only 
two  were  believed  to  be  profit¬ 
able.  Certainly,  it  was  clear 
that  the  largest  city  in  the 
country  could  not  support  six 
separately  owned  and  published 
newspapers  of  general  circula¬ 
tion. 

“The  publishers  of  the  eve¬ 
ning  and  Sunday  New  York 
Journal- American  and  the 
morning  and  Sunday  Herald 
Tribune  agrreed  with  Scripps- 
Howard  that  unless  something 
were  done  to  alter  the  situation, 
at  least  two  of  their  three  ad¬ 
mittedly  losing  papers  would  be 
forced  out  of  business.  As  a 
result  these  three  papers  entered 
into  a  consolidation  agreement 
whereby  a  single  corporation 
would  publish  a  morning,  after¬ 
noon,  and  Sunday  newspaper.” 

The  costly  five-months  strike, 
during  which  “all  the  unions 
used  this  period  to  develop  un¬ 
reasonable  demands,”  doomed 
the  morning  edition,  according 
to  Howard. 

“The  evening  and  Sunday 
finally  began  unavoidably  ill- 
timed  publication,”  he  said. 
“The  costs  and  conditions  of 


operation  made  it  almost  im¬ 
possible  to  continue  despite  good 
acceptance  by  readers.  New 
wage  settlements  negotiated  in 
the  city  in  the  spring  of  this 
year  made  clear  that  almost 
impossible  conditions  would 
speedily  become  impossible.  The 
newspaper  suspended  publica¬ 
tion  on  May  5,  1967,  costing 
about  2,500  people  their  jobs. 

“But  for  the  remedial  actions 
which  have  been  taken  by  many 
financially  ailing  newspapers 
throughout  the  country,  and 
which  this  bill  is  designed  to 
protect,  many  other  newspapers 
would  have  met  the  same  fate.” 

Howard  said  that  S.  1312  is 
vital  to  the  health  of  the  news¬ 
paper  business  and  the  health 
of  new’spapers  is  vital  to  the 
“proper  functioning  of  our 
democratic  system  of  govern¬ 
ment.” 

He  declared  that  to  hold  joint 
commercial  operating  agree¬ 
ments  “in  violation  to  the  anti¬ 
trust  laws  would  be  to  ignore 
and  subvert  what  seems  to  me 
to  be  the  very  purpose  of  such 
laws  by  pronouncing  the  death 
sentence  on  a  failing  news¬ 
paper.” 

Chairman  Hart  asked  How¬ 
ard  whether,  if  S.  1312  had  been 
law,  it  would  have  saved  the 
World  Journal  Tribune.  How¬ 
ard  did  not  claim  that  it  would 
have,  but  thought  that  it  might 
have  helped  the  publishers  work 
out  a  solution. 

Senator  Hart  asked  Howard 
how  it  could  be  proved  that  a 
newspaper  was  actually  failing. 
Howard  replied  that  in  the  case 
of  Scripps-Howard,  all  their 
papers  were  ow'ned  by  many 
stockholders  and  the  boob 
could  not  be  manipulated  to  fool 
them. 

Hart  intimated  that  a  group 
like  Scripps-Howard  could  make 
any  of  its  newspapers  “look 
sick”  in  order  to  justify  a 
merger  or  operating  arrange¬ 
ment.  He  doubted  that  other 
laws  would  apply  to  such  a  situ¬ 
ation,  as  Howard  had  remarked. 

The  tripartite  ownership  of 
the  WJT — Hearst,  Whitney  and 
Scripps-Howard — wrere  w-illing 
to  give  the  new  paper  to  some¬ 
one  who  would  carry  it  on, 
Howard  said  in  reply  to  an¬ 
other  question. 

Toward  Chain  Ownership 

Bryce  W.  Rucker,  a  profes¬ 
sor  of  journalism  at  Southern 
Illinois  University,  submitted  * 
table  showing  the  rate  of  daily 
newspaper  chain  growth  be- 
tw’een  1910  and  1967  and  pre¬ 
dicted  that  at  the  present  rate 
of  expansion,  “all  of  the  daily 
newspapers  in  the  United  StotM 
will  be  owned  by  chains  within 
20  years  and  all  of  the  I 

new’spapers  w-ill  be  chain  owned  I 


EDITOR  &  PUBLISHER  for  July  22,  1967 


in  13  years.”  The  number  of 
fjmiti -owned  dailies  as  of  June 
1,  1967,  Prof.  Rucker  said,  was 
871,  or  “49.3  percent  of  the 
total  number  of  daily  news¬ 
papers  in  the  United  States. 

“Chain  growth  is  of  major 
concern  here;  most  often  it  is 
the  well-financed  chains  which 
squeeze  out  single  newspaper 
ownerships  to  form  monop¬ 
olies,”  Prof.  Rucker  said. 

His  data  show’ed,  according 
to  Prof.  Rucker,  that  “chain 
growth  has  come  during  periods 
of  high  prosperity  when  chain 
owners  were  amassing  high 
profits  which  they  either  had  to 
plow  back  into  their  newspapers, 
use  to  buy  other  newspapers  and 
mass  media,  or  pay  income 
taxes  on.”  Expansion  according 
to  his  theory,  would  come  chief¬ 
ly  by  chains  taking  over  eco¬ 
nomically  depressed  papers  dur¬ 
ing  recessions  and  depressions. 

Prof.  Rucker  gave  the  sub¬ 
committee  statistics  on  the 
growth  of  monopoly  news¬ 
papers.  The  reason,  he  said,  was 
profits. 

“But  Pm  not  protesting 
against  the  profitability  of  the 
newspaper  industry,”  he  said. 
“I  hope  newspapers  w’ill  con¬ 
tinue  to  earn  high  rates.  But  I 
do  protest  the  doom  and  gloom 
stature  the  industry  assumes 
before  Congress  to  gain  its 
ends,  especially  just  after  read¬ 
ing  that  S.  I.  Newhouse  has 
added  his  22nd  American  daily, 
the  Cleveland  Plain  Dealer, 
purchased  for  around  $54  mil¬ 
lion  (March  2,  1967).  He 

amasses  this  kind  of  wealth 
from  his  newspapers,  valued  at 
J200  million,  and  his  radio,  tele¬ 
vision  stations  and  magazines, 
together  valued  at  $100  million. 

A  Matter  for  Tax  Reform 

Prof.  Rucker  said  that  “news¬ 
paper  publishers  tend  to  own 
more  of  the  more  profitable 
broadcasting  stations,  both 
radio  and  tv,”  but  did  not  dis¬ 
cuss  broadcasting  chains  be¬ 
cause  they  are  beyond  the  scope 
of  the  pending  bill. 

He  did,  however,  assert  that 
non-communications  investments 
of  owners  of  mass  media  had 
an  impact  upon  media  content 
and  comment.  He  asked  how 
the  news  and  editorial  com¬ 
ment  of  a  newspaper  or  broad¬ 
casting  station  could  be  evalu¬ 
ated  “when  events  under  dis- 
cuMion  affect  the  financial  well- 
being  of  the  owners.  “Can  we 
trust  those  who  profit  from  war 
to  discuss  over  their  networks 
the  relative  merits  of  war  and 
peace  in  a  given  situation?”  he 
asked. 

Monopoly  newspapers,  he  as¬ 
serted,  could  keep  new  competi¬ 
tors  out  of  the  “market  place  of 


“The  single  most  important 
thing  you  could  do  to  slow  these 
monopoly  trends,”  he  told  the 
subcommittee,  “would  be  to 
force  mass  media  sellers  to  pay 
taxes  on  their  sales  at  regular 
income  rates,  rather  than  at 
capital  gains  rates.”  He  said 
that  consolidations  throughout 
business  and  industry  “feed  on 
tax  favoritism”  and  that  he,  as 
one  who  helped  bear  the  tax 
burden,  resented  it. 

Territorial  exclusivity  of  syn¬ 
dicated  features  was  assailed 
by  Norman  Cherniss,  editor  of 
the  Riverside,  (Calif.)  Press- 
Enterprise.  His  complaint  was 
that  the  Los  Angeles  Times  tied 
up  popular  syndicate  features 
and  prevented  smaller  newspa¬ 
pers  in  its  circulation  area 
from  obtaining  them.  Since 
the  Times  circulates  through¬ 
out  most  of  southern  California, 
including  Riverside  which  is 
only  60  miles  away,  many  news¬ 
papers  in  the  area  are  affected. 
Cherniss  quoted  testimony  by 
Norman  Chandler,  board  chair¬ 
man  and  chief  executive  officer 
of  the  Times  Mirror  Company, 
in  an  antitrust  suit  brought 
against  the  company,  in  which 
he  acknowledged  “the  Times 
customarily  seeks  an  exclusive 
territory  for  syndicated  features 
which  it  purchases  which  runs 
from  Santa  Barbara  to  San 
Diego  and  east  to  the  Colorado 
River.”  Chandler  explained 
that  “we  do  not  like  to  have  all 
of  the  smaller  papers  all  through 
southern  California  acquiring 
the  features  and  comics  that 
we  use.”  He  said  such  exclusive 
franchises  were  normal  pro¬ 
cedure  in  the  newspaper  field 
and  that  the  Times  paid  more 
for  an  exclusive  feature  and 
territorial  rights  than  it  othfer- 
wise  would.  Among  features 
his  paper  wished  to  acquire  but 
could  not  because  of  the  Times 
contracts,  Cherniss  listed  Or¬ 
phan  Annie  (which  the  Times 
buys  but  no  longer  prints),  the 
Joseph  Kraft  and  Max  Freed¬ 
man  columns,  and  the  Chicago 
Daily  News  Wire  Service. 

Cherniss  said  that  in  some  in¬ 
stances  he  was  unable  to  buy 
features  the  Times  had  not  ac¬ 
quired  because  syndicate  sales¬ 
men  hoped  the  Times  would  buy 
them  later.  He  cited  the  comic 
strip  “The  Wizard  of  ID”  which 
the  Times  refused.  He  said  that 
Frank  Perley,  of  Publishers’ 
Syndicate,  had  told  him  that 
the  feature  could  not  be  made 
available  to  him  because  the 
syndicate  thought  the  Times 
might  change  its  mind. 

In  early  1963,  Cherniss  said, 
the  publisher  of  the  Press-En¬ 
terprise  called  the  problem  to 
the  attention  of  the  Justice  De¬ 
partment.  He  said  that  the  sub¬ 
ject  of  territorial  exclusivity 
had  been  raised  by  the  depart¬ 


ment  during  its  Times  Mirror 
antitrust  suit  but  that  “in  terms 
of  direct  application  of  any  ex¬ 
isting  statutes  to  the  specific 
problem  at  hand  (the  Riverside 
situation),  nothing  has  yet  been 
forthcoming.” 

Senator  Edward  Kennedy  of 
Massachusetts,  during  question¬ 
ing  of  Cherniss,  stated  that  he 
understood  that  the  Justice  De¬ 
partment  was  trying  to  work 
out  a  formula  that  would  solve 
the  problem.  Senator  Hart 
later  read  a  statement  by  the 
Justice  Department  that  made 
clear  that  it  did  not  propose  to 
abolish  exclusive  syndicate  fea¬ 
ture  agreements  but  was  con¬ 
sidering  various  suggestions  to 
limit  them,  particularly  as  to 
area,  so  that  a  newspaper  could 
not  prevent  other  newspapers 
well  outside  its  major  circulation 
field  from  obtaining  desirable 
features. 

Cherniss  declared  that  “ex¬ 
clusivity,  as  presently  prac¬ 
ticed,  can  be  an  unreasonable 
and  unfair  weapon  of  competi¬ 
tion.” 

Ben  H.  Bagdikian,  a  Wash¬ 
ington  writer  who  has  received 
three  foundation  grants  for 
various  studies  of  the  press  and 
has  written  magazine  articles 
critical  of  dailies,  weeklies,  mag¬ 
azines  and  broadcasting,  told 
the  subcommittee  that  S.  1312 
was  “bad  for  a  number  of  rea¬ 
sons.” 

The  first,  he  said,  was  that  it 
was  temporary  relief,  at  best, 
for  genuine  industry  problems 
that  arise  from  “technological 
and  logistical  backwardness.” 
Passage  of  the  pending  bill 
might  delay  solving  that  basic 
problem,  he  asserted. 

Second,  he  said,  the  bill  does 
nothing  for  the  “far  more  seri¬ 
ous  problem  of  the  monopoly  city 
and  the  city  without  any  paper”, 
because  it  would  permit  coali¬ 
tions  with  joint  advertising 
rates  and  circulation  systems, 
and  thus  make  it  “harder  than 
ever  for  truly  independent  op¬ 
erators  to  start  a  new  paper  and 
keep  it  alive.” 

(Continued  on  page  56) 

Times  Like  This 

(Continued  from  page  13) 

with  Newark’s  mayor  and  New 
Jersey  Governor  Hughes.  Col¬ 
umnist  Jimmy  Breslin  stood  in 
front  of  a  looted  store,  its  iron 
grill  ripped  down  and  windows 
smashed,  giving  a  filmed  report 
on  conditions  for  ABC. 

WCBS  had  chartered  a  heli¬ 
copter  at  Newark  airport  to 
run  the  film  to  Manhattan  at 
30th  Street,  cutting  delivery 
time  in  half  and  cutting  down 
on  the  risk  of  having  couriers 
attacked.  However,  couriers  ran 


siege  lines  in  order  to  pick  up 
film  at  the  hospital  (where  riot 
victims  had  started  throwing 
bottles  out  windows)  and  other 
locations  to  bring  the  rolls  to 
the  airport. 

Back  at  the  CBS  newsroom 
Arm  and  one  of  his  staff  were 
talking  about  the  rain.  “I  hope 
it  pours,”  said  Arm,  who  was  a 
deputy  police  commissioner  for 
a  few  years.  “Rain  is  the  cop’s 
best  friend  in  a  situation  like 
this.”  But  the  rain  didn’t  last 
long  and  didn’t  keep  the  vio¬ 
lence  from  continuing. 

At  the  same  time  racial  dis¬ 
turbances  were  erupting  in 
Hartford,  Conn.  With  most  of 
his  “forces”  covering  in  New¬ 
ark,  Arm  dispatched  his  assist¬ 
ant,  Ralph  Blumberg,  to  Hart¬ 
ford.  “Times  like  this  you  get 
itchy,  tied  to  a  desk  and  having 
to  take  care  of  annoying  details. 
You  wish  you  were  out  there 
yourself  instead  of  directing 
others,”  said  Arm. 

In  the  newsroom  log  sheets 
were  prepared  and  hastily 
copied  as  the  traffic  manager 
put  the  incoming  stories  on  the 
board.  Half  of  the  hour-long 
6  p.m.  report  was  devoted  to 
the  Newark  story.  Watching  the 
monitors  of  the  three  early  eve¬ 
ning  programs  gave  a  dramatic, 
horrifying  view  of  the  extent 
of  the  destruction  and  mass  vio¬ 
lence. 

At  the  program’s  end,  pro¬ 
ducer  Tony  Hatch  congratu¬ 
lated  the  news  staff  and  tech¬ 
nicians,  and  picked  up  the  short 
wave  mike  to  congratulate  Pen¬ 
za,  who  was  still  at  the  Armory. 
Viewers  were  calling  in  and 
saying  what  a  fine  job  his 
people  had  done.  The  films  were 
later  given  to  Channel  13,  a 
non-commercial  station,  for  use 
without  charge. 

Through  the  weekend  and  in¬ 
to  Monday  rioting  continued 
and  reporters  kept  up  the  vigil 
with  little  rest  and  considerable 
risk. 

However,  in  the  relative  calm 
of  the  newsroom  it  seemed  that 
the  greatest  difficulty  in  cover¬ 
ing  the  big  story  like  this  are 
the  niggling  details  that  make 
life  miserable  for  those  who 
are  responsible  for  putting  to¬ 
gether  the  news  programs.  A 
misplaced  roll  of  film,  a  mix-up 
in  rendezvous  points,  a  lost 
camera  or  communications  dif¬ 
ficulty,  can  throw  a  whole 
schedule  out  of  sequence.  The 
“ulcer  men”  are  those  who  man 
the  phones  and  coordinate  news 
teams  to  put  together  a  mean¬ 
ingful  report  under  the  timing 
and  deadlines  electronic  jour¬ 
nalism  imposes.  As  Arm  had 
said,  “It  can  be  pretty  frus¬ 
trating  not  being  able  to  get  out 
and  see  for  yourself  what’s 
happening.” 


editor  &  PUBLISHER  for  July  22,  1967 


49 


Guild  Budget 

(Continued  from  page  11) 


were  levied  during  the  year  to 
support  strikes  at  the  World 
Journal  Tribune,  the  Toledo 
Blade  and  Bureau  of  National 
Affairs.  The  New  York  mem¬ 
bers  drew  $744,000  and  the 
Toledo  members  received  $318,- 
000. 

“Equally  gratifying,”  the  re¬ 
port  concluded,  “there  were  no 
Guild  members  drawing  Defense 
Fund  benefits  at  the  close  of  the 
fiscal  year,  the  support  ANG 
tendered  to  those  Toronto  mem¬ 
bers  who  for  more  than  two 
years  stayed  off  their  jobs  in 
support  of  the  ITU  strike  there 
having  ceased  during  the  year 
after  they  resigned  their  jobs 
when  the  publisher  agreed  to 
pay  them  severance.” 

Among  gains  in  bargaining, 
the  ANG  officers  cite  continuing 
success  in  narrowing  the  pay 
differential  between  men  and 
women  employed  in  news  report¬ 
ing  and  writing.  In  four  con¬ 
tracts  differential  reductions 
ranged  from  85  cents  to  $18.85. 
One  contract  provided  a  differ¬ 
ential  of  $2.50  for  the  society 
editor  over  the  reporter  scale. 

Less  Work,  More  Vacation 

Several  new  contracts,  it  is; 
reported,  advanced  toward 
shorter  workweeks — from  40  to 
37%  hours  and  from  37%  to  35 
hours.  Extra  holidays  have  been 
added,  including  the  employe’s 
birthday  and  a  personal  choice. 

In  the  area  of  vacations,  the 
ANG  noted  that  87%  of  con¬ 
tracts — 198  out  of  228 — pro¬ 
vided  four  weeks’  or  more  paid 
vacation.  Five  contracts  grant 
five  weeks  or  longer. 

The  number  of  agreements 
containing  a  Guild  Shop  clause 
has  increased  from  133  in  1958 
to  168  in  1967.  Ov’er  30  weeks 
of  severance  pay  is  provided  in 
146  contracts. 

Publishers’  contributions  to 
health  ana  welfare  insurance 
were  increased  in  22  new  agree¬ 
ments. 

With  top  minimums  going  as 
high  as  $233  in  some  settlements 
this  year,  the  Guild  officers  are 
recommending  that  the  new 
wage  goal  be  set  at  $314  in  the 
key  classifications. 

$173  Average  for  Reporter 

The  average  reporter  top 
minimum  in  73  contracts  is 
$173.29  a  week. 

Winding  up  the  report  on 
Collective  Bargaining,  the  of¬ 
ficers  proclaim:  “We’ve  only 
made  a  beginning — and  a  small 
beginning  at  that — toward  the 
pay  newspaper  employes  de¬ 
serve.” 

For  the  first  time  in  any  Guild 


contract,  circulation  district 
managers  at  the  Stockton 
(Calif.)  Record  will  reach  a 
$200  minimum  on  a  parity  with 
reporters  and  advertising  sales¬ 
men  after  an  increase  of  $37.25 
over  three  years. 

Outside  classified  advertising 
salesmen  at  the  Sacramento  Bee 
and  Sacramento  Union  gained 
a  $43.75  raise  in  a  three-year 
agreement  that  will  bring  them 
equality  at  the  $200  level  with 
reporters  and  display  advertis¬ 
ing  salesmen.  Other  newspapers 
giving  this  same  parity  are  the 
Stockton  Record,  the  Washing¬ 
ton  Post  and  the  San  Jose  Mer¬ 
cury  &  News,  according  to  the 
Guild  report. 


Walk  Through  Glass 
Most  Dramatic  Moment 

Chicago 

Bob  Smith,  newsman  for 
WMAQ-tv,  and  former  Chicago 
Daily  News  sports  writer,  suf¬ 
fered  cuts  when  he  walked 
through  a  plate  glass  window  at 
a  theatre  while  covering  the 
debut  of  Lee  Bouvier,  sister  of 
Jackie  Kennedy,  as  an  actress 
in  the  “Philadelphia  Story.” 

Dean  Gysel,  tv  writer  of  the 
Chicago  Daily  News,  reported 
the  incident  in  his  column,  with 
this  addition:  “It  was  the  only 
dramatic  moment  of  the  evening, 
I  have  been  told.” 


Women’s  News  Writing 
Seminar  August  16 

Detroit 

“Changing  Patterns  in  Wom¬ 
en’s  News  and  Free  Lance  Writ¬ 
ing”  will  be  discussed  when 
Theta  Sigma  Phi  (national 
women’s  journalism  fraternity) 
holds  its  professional  seminar 
Wednesday,  Aug.  16,  at  Mc¬ 
Gregor  Memorial  Conference 
Center  on  the  Wayne  State 
University  campus  here. 

Anyone  interested  in  writing 
is  welcome  to  attend.  A  $15  fee 
per  person  covers  all  sessions 
and  a  luncheon. 


Director  of  Publicity 
For  Western  Union 

Appointment  of  Robert  V. 
Spelleri  as  director  of  publicity. 
Western  Union,  was  announced 
by  E.  F.  Sanger,  vicepresident- 
public  relations  and  advertising. 

Spelleri  joined  Western  Union 
in  1964  from  the  public  relations 
firm  of  Edward  Gottlieb  &  Asso¬ 
ciates,  Ltd.  Previously,  he  had 
been  a  public  relations  writer 
for  Sumner  Rider  &  Associates; 
an  editor  for  the  Gebbie  Press, 
and  a  reporter  for  the  Hacken¬ 
sack  (N.  J.)  Record. 


classified  section 

Benefit  from  our  Vast  Newspaper  Audience 


ANNOUNCEMENTS 

Business  Opportunities 

PRINTER  with  modern  web  offset 
newspaper  press  and  complete  type¬ 
setting  and  composition  plant,  vicinity 
N.Y.C.,  needs  smart  controller-type 
individual  to  manage  the  business  end. 
Ekiual  ownership  at  minimum  invest¬ 
ment  offered  to  the  right  man.  State 
your  qualifications  in  first  letter.  Write 
Box  1149,  Editor  &  Publisher. 

25  TO  50%  INTEREIST  in  long-estab¬ 
lished  Va.  magazine  available  to  quali¬ 
fied  editor.  Must  be  capable  of  plan¬ 
ning,  production,  layout-makeup,  fea¬ 
ture  writing  and  promotion.  $10,000 
cash  down  required.  Please  write  fully 
including  financial  references  and  sal¬ 
ary  requirements.  Box  1213,  Editor  & 

'  Publisher. 

I  PARTNER  WANTED  in  10-weekly 
newspaper-commercial  printing  shop  in 
Illinois.  Must  be  energetic,  with  disre¬ 
gard  to  working  hours.  Write  Box  1152, 
Editor  &  Publisher  for  more  complete 
details. 

BEAUTY  CONTEST  PAGEANT 
or  contest  packaged  and  ready  for  you 
to  make  money  with,  as  per  2-page 
spreads  in  American  Press  last  year. 
Can  be  adapted  to  any  community,  city 
or  locale.  Kit  contains  full  details  on 
how  we  made  $10,000  each  year  for  the 
last  15  years  with  this  extremely  suc¬ 
cessful  promotion,  complete  with  how- 
to-do-it  and  sell  it. 

COLTIIER-LIFE.  INC. 

11.59  Flatbush  Avenue. 

Brooklyn,  New  York  11226 


Clipping  Service 

COLLECTIONS  OF  CLIPPINGS,  most¬ 
ly,  from  magazines.  $1.10  per  dozen 
clips.  Send  dime  for  list  of  topics  and/ 
or  quarter  for  sample  clipping.  Research 
Clipping  Service.  6632  23rd  Ave., 
I  Hyattsville.  Md.  20782. 


Newspaper  Appraisers 

!  APRAISALS  FOR  ESTATE.  TAX, 
j  partnership,  loan  and  insurance  pur- 
I  poses.  Sensible  fees.  Brochure.  Marion 
'  R.  Krehbiel.  Box  88,  Norton,  Kansas. 


j  Newspaper  Brokers 

WANTED:  NEWSPAPER  LISTINGS 
We  have  inquiries  for  newspapers  lo¬ 
cated  anywhere  in  the  U.S.  We  have 
sold  four  of  our  first  five  listings  this 
j  year.  We  have  active  clients  for  all 
'  sizes  of  newspapers.  Our  20  years’  ac¬ 
tive  service  is  your  guarantee  for  quick 
action.  Joseph  A.  Snyder,  Newspaper 
Broker,  2234  E.  Romneya  Dr.,  Ana¬ 
heim,  Calif.  92806.  (AC  714)  533-1361, 
day  or  night. 

I  VERNON  V.  PAINE 

Daily  papers — Nation-wide  service 
I  899  W,  Bonita,  Claremont,  Calif.  91712 

CONFIDENTIAL  INFORMATION 
Daily  Newspaper  Properties 
W.  H.  Glover  Co.,  Ventura,  Calif.  93001 

IT’S  NOT  TOE  DOWN  PAYMENT 
that  buys  the  newspaper — it’s  the  per¬ 
sonality  and  ability  of  the  buyer,  ’nils 
is  why  we  insist  on  personal  contact 
selling. 

LEN  FEIGHNER  AGENCY 
I  Box  189,  Mt.  Pleasant,  Mich.  48858 

j  NEGOTIATORS  for  transfer  of  news- 
1  paper  properties — sale  or  purchase. 
Dixie  Newspapers,  P.O.  Box  490,  Gads¬ 
den,  Ala.  35902.  Ph:  (AC  205)  546-3357. 

SYD  S.  GOULD  ASSOCIATES 
“the  broker  with  instant  buyers’’ 
Newspaper  Sales  Management, 
Appraisals,  Personal  Purchases. 

107  S.  Lawrence  St..  Montgomery,  Ala. 
(205)  262-1751 


ANNOUNCEMENTS 

Newspaper  Brokers 

NEWSPAPER  SALES-APPKAISALS 
Personnel  and  Equipment  Specialist, 
MID-SOUTH  MANAGEMENT  (jo 
N.  J.  Babb,  Dial  (803)  682-4511 ' 
P.O.  Box  1657,  Spartanburg,  S.C.  29301 

ARIZONA  AND  WESTERN  PAPERS 
Dean  Sellers,  Broker,  John  Hogue  As¬ 
sociate,  637  E.  Main  St.,  Mesa,  Arii 
86201.  Ph:  (602)  964-2431  or  964-2952] 

The  DIAL  Agency,  1603  Nazareth 
Kalamazoo,  Mich.  49001.  Ph. :  349-7422’ 
“America’s  No.  1  Newspaper  Broker." 

HARRIS  ELLSWORTH,  LicensedBl^ 
Serving  the  Pacific  Northwest 
Box  509,  Roseburg,  Oregon  97470 

CONFIDENTIAL  NEGOTIATIONS 
for  purchase  and  sale  of 
Daily  NEWSPAPETIS  Weekly 
in  Eastern  states 
W.  B.  GRIMES  &  CO. 
National  Press  Building 
Washington,  D.C.  2U0U4 
(AC  202)  NAtional  8-1133 

Newspaper  (Consultants 

SALES  -  PURCHASB5S  -  FINANCING 
Publishers  Service.  334  Jefferson  Bids., 
Greensboro.  N.C.  27401.  Ph. :  273-3670. 

Newspapers  For  Sale 

EXCLUSIVE  CALIFORNIA  WEEKLY 
Well-equipped  offset-letterpress  combi¬ 
nation  shop,  near  recreational  areu, 
yet  farm  and  industrial  area;  climate 
exceptional.  Man  and  wife  team  now 
taking  $11,700  income.  Gross  $36,000. 
Priced  at  $30,000  for  quick  action: 
only  $8,000  down.  This  one  will  sell 
quickly!  Hurry  I  Jos.  A.  Snyder,  Neve- 
paper  Broker.  2234  E.  Romneya  Dr., 
Anaheim,  Calif.  92806. 

GROWING  WESTERN  WASHINGTON 
exclusive  weekly  and  job  shop.  Grose 
$46,500;  price  $45,000  with  $13, OM 
down.  Excellent.  Harris  Ellsworth,  U- 
censed  Broker,  Box  509,  Rose^rz, 
Oregon  97470. 

BILL  MATTHEW.  Newspaper  Broker, 
129  Buena  Vista  Drive,  Dunedin,  Fla.. 
has  several  quality  dailies  and  weeklies 
available  in  the  Midwest  and  Southeast 
PHONE:  AC  (813)  733-2966 

SO.  CALIF.  SUBURBAN  WEEKLY 
grossing  over  $150,000  in  ’66.  Price 
$50,000 ;  $14,000  down.  No  plant  or 
equipment.  J.  A.  Snyder,  Broker,  22S4 
East  Romneya  Dr..  Anaheim.  CalU. 
92806.  (714)  633-1361. 

SOUTHERN  IDAHO  TOP-NOTCH 
WEEKLY.  MAN  AND  WIFE  TOOK 
OUT  $14,634.76  LAST  YEAR.  PRICE 
$31,600,  29%  DOWN,  BALANCE  AT 
$150  PER  MONTH.  HARRIS  ELLS¬ 
WORTH.  LICENSED  BKR.,  BOX  509, 
ROSEBURG.  OREG.  97470^ _ 

LARGE  WEEKLY  FARM  PAPER, 
Area  5.  Gross  over  $150,000.  Family 
corporation  showing  high  net,  low  cost. 
Unlimited  future.  Price  100%  Stock 
$150,000.  Will  stand  thorough  invert- 
gation.  CPA  audit  available.  Write 
showing  financial  ability  and 
I^rience  to  Box  1234.  Editor  ft  Pub¬ 
lisher.  _ 

EXCLUSIVE  CALIFORNIA  WEEKW 
High  retail  sales.  Vigorous  publish^ 
could  increase  present  $79,000  groea 
Letterpress.  Prosperous  farm  area 
Only  $22,000  down.  This  is  a  builder  i 
opportunity!  Jos.  A.  Snyder.  N^ 
paper  Broker,  2234  E.  Romneya  or., 
Anaheim,  Calif.  92806. _ 

TOKEN  DOWN  PAYMENT  will  bw 
profitable  Area  1  weekly  if  you  knw 
the  answer:  “What’s  weekly  o^w 
most  imiiortant  job?’’  Box  1203,  Editor 
&  Publisher. 


EDITOR  &  PUBLISHER  for  July  22,  1967 


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ANNOUNCEMENTS 

Newspapers  For  Sale 

death  necessitates  prompt  sale  of 
prosperous,  old-established  weekly  news¬ 
paper-shopper  combination  in  ftrowinft 
Jersey  suburban  area.  Grossintc 
weii  over  $100,000.  Misht  heip  finance 
weil  qualified  buyer  if  necessary.  Box 
1088,  Eklitor  &  Publisher. 


SPECIAL!  Best  daily  potential  in  Pa¬ 
cific  N.W.  Growing  area — Krossing  over 
$300,000.  Goss  community  and  other 
fine  equipment.  Requires  $100,000  cash 
to  handle.  Harris  Ellsworth,  Broker, 
Box  509,  Roseburg,  Oreg.,  97470. 


WRITE  YOUR  OWN  PAYCHECK  .  .  . 
If  you  would  like  to  own  my  interest 
in  an  offset  weekly  and  publishing 
eempany  in  Illinois,  and  will  assume 
the  news  and  management  position  I 
left.  I'll  sell  you  26,000  shares  of  Oass 
A  stock  for  $6,500.  The  company  needs 
■omeone  to  fill  my  position  as  I  have 
other  interests.  Box  1256,  Editor  & 
Pubiisher. 

PREMIUM  WEEKLIES-  Colo.  $40M. 
50H;  Fla.  $75M;  Ga.  $90M  ;  Iowa  $45M 
to  $65M;  Kans.  $15M  to  $.35M:  Nebr. 
$25M,  $.3.5M:  N.Y.  $12nM  :  No.  Dak. 
|40M;  Wise.  $16M  to  $125M.  Marion 
R.  Krehbiel.  Box  88,  Norton,  Kans. 
$7654. 


MACHINERY  &  SUPPLIES 

Composing  Room 

ALL  MODELS 
Li  noty  pe — ^I  n  terty  i)e — Lud  lows 
PRINTCRAFT  REPRESENTATIVES 
136  Church  Street,  N.  Y.,  N.  Y.  10007 

Miscellaneous  Machinery 

LINOTYPE,  model  31,  gas  pot,  auto¬ 
matic  quadder,  blower ;  Elrod  model  K, 
7  molds,  full  page  rotary  plate  shaver 
w/blower ;  Cadet  Scan-o-graver.  Box 
1192,  Eklitor  &  Publisher. 


SACRIFICE:  Hoe  Econ-o-lith  pro¬ 
cessor,  small  supply  of  negatives, 
plates,  chemicals,  latest  model,  less 
than  2  years  old.  Cost  $2,000,  Make 
offer,  IHily  News-Sun,  Kendallville, 
Ind.  46755.  (AC  2191  347-0400. 


PROFITABLE  CONN.  WEEKLY  and 
job  shop.  Will  sell  for  gross  of  $90,000, 
with  29f(>  down.  Box  1278,  Eolitor  & 
Publisher. 


Newspapers  Wanted 

ZONE  3  OR  4  WEEKLY  for  family  op¬ 
eration.  Small  down  payment.  No  job 
^siness.  Box  1239.  Editor  &  Publisher. 

EXPERIENCED  PHOTOGRAPHiJR 
wants  to  lease  or  purchase  weekly  pa¬ 
per  in  Washington  or  Oregon.  Write: 
Ray  Purdom,  7005  111th  St.,  Kansas 
City.  Ho..  64134. 

WE  HAVE  BUYERS  with  impressive 
cash  resources  and  broad  operating  ex¬ 
perience,  factors  which  can  assure  you  i 
the  top  price  and  a  minimum  of  hag-  I 
gling.  If  your  daily  or  weekly  news-  ' 
paper  is  in  Texas.  Arkansas  or  the 
Dew  South  and  you  wish  to  explore  j 
the  market,  write  or  call  us  now.  Prop¬ 
erties  with  gross  of  $200,000  to  $1  mil¬ 
lion  especially  desire*!.  Newspaper 
Service  (3o.,  Inc..  215  Curtis  St.,  Jen¬ 
nings,  La.  70546.  Ph.  824-0475  (AC 
318). 


FOR  SALE — Like  new  Linotype. 
Comet  #3371  with  TTS — $7900  :  model 
8  LinotyiJe  with  TTS — $900:  Photo- 
Lathe.  model  PUU  #463— $900:  TTS 
Perforator,  #7398 — $900.  Advocate- 
Messenger,  Danville.  Ky..  40422.  Enos 
Swain.  Mgr.  Ph. :  (606)  236-2551. 


3-STATION  HESS  &  BARKER  in¬ 
serter.  Good  condition.  Will  stuff  7M 
sections  per  hour.  Must  sell  because 
conversion  limits  floor  space.  $2,500. 
Will  deliver  and  Install  for  $400  addi¬ 
tional.  This  is  the  answer  to  hand 
stuffing.  Call  313 — 664-2961,  Bill  Small, 
Lapeer  County  Press.  Lapeer.  Mich. 

Perforator  Tape 

NOW  STATIC-FTlEfE  perf  tapes  at  our 
same  prices — lowest  in  USA.  All  Colors 
— Top  Quality. 

Call  or  IFn'tc: 

PORTAGE  (216)  PO  2-3556 
25  E.  Exchange  St.,  Akron,  Ohio  44308 


NEWSPAPER  SERVICES 

Press  Engineers 

Newspaper  Press  Installation 
MOVING— REPAIRING— TRUCKING 
Expert  Service — World  Wide 
SKIDMORE  AND  MASON,  INC. 
65-59  Fourth  Street 
Brooklyn.  N.  Y.  11231 
(AC  212)  JAckson  2-6105 


MACHINERY  &  SUPPLIES 
Composing  Room 
everything  you  NEED— 2  Justo- 

*titer  Recorders;  8  pt.  Reproducer; 
310F  Varityper  w/3  fonts;  820  Head¬ 
liner  w/17  discs;  AM  waxer.  Package 
Price  $7,995.00.  Box  1166,  Editor  & 
Publisher. 


FOR  SALE; 

FRIDEN  JUSTOWRITER 
EQUIPMENT 

k  Friden  Justowriters  LCC-VFC,  ser. 
«1.  67321,  67322,  67323,  all  three  with 
BKapement  Control  Units  and  two  pro- 
*t»m  panels  each. 

k^^^^den  Tape  Editor  Transmitters 

k  Friden  Tape  Elditor  Receivers  LCC-R. 
To  be  sold  at  exceptional 
bargain  prices 
(k>ntact:  Eric  Ferrat 
Trans-Canada  Newspapers,  Ltd. 

5701  Christophe-Coiomb  St., 
Montreai,  Quebec,  Canada 
Tel.:  274-2501 


Presses  &  Machinery 

DUPLEX 

16-Page  Tubular 

Reversed  Color  Unit 
Folder,  '/2  &  page 
Goss  Stereo  Machinery 

JOHN  GRIFFITHS  CO..  INC. 

420  Lexington  Ave.,  N.Y.,  N.Y.  10017 


LOW  PRICE  I 

12-Page  Tubular  Press  and  related 
equipment.  Offered  “as  is”  or  instalied. 
Ideal  for  weekly  or  medium  size  daily 
newspaper. 

For  full  details  contact 
INLAND  NEWSPAPER  MACH.  CORP. 
(Since  1910) 

1720  Cherry,  Kansas  City.  Missouri  64108 
(816)  221-9060 


FOR  SALE:  3  unit  Vanguard  offset 
newspaper  press.  About  6  years  old. 
Can  be  seen  in  operation.  12  page  ca¬ 
pacity  at  15,000  per  hour.  $28,000. 
Virgil  Hillyer,  Central  Washington 
Press.  P.O.  Box  689,  Sunnyside,  Wash. 
98944  Area  Code  509,  837-3701. 


MACHINERY  &  SUPPLIES 

Presses  &  Machinery 

NEWSPAPER  PRESSES 


HOE  (XJLORMA'nC  PRESS  (1960) 

1  Unit — 22% — Double  Polder — Skip 

Slitter — Reel  and  Paster. 


SCOTT  PRESS— (1947) 

6  Units — 22% — Color  Deck — 2  Reverses 
— Double  Folder — Balloon  Former — AC 
Unit  Drive — Reels  and  Pasters. 


MACHINERY  &  SUPPLIES 

Presses  &  Machinery 


6-UNIT  SCOTT  high-speed  press.  Dou¬ 
ble  3  to  2  Folder.  Full  width  all  re¬ 
versible,  21%"  cut-off,  with  stereo, 
spare  parts,  extra  drive  motor.  Excei- 
lent  condition.  Sale  or  lease  with  some 
volume,  ample  space,  2  docks.  Versatile 
press  from  all  black  to  4  colors  both 
sides.  Ideal  for  comics,  circulars,  or 
newspapers.  P.O.  Box  218,  North  An¬ 
dover,  Mass.  01845.  (AC  617)  685-5128; 
eves.  475-4684. 


HOE  COLOR  CONVERTIBLE  (1951) 

6  Units — 23-9/16 — Color  Cylinder — 3 
Reverses — Double  Balloon  Folder — AC 
Unit  Drives — Reels  and  Pasters. 


GOSS  HiDVDLINER 
AND  ANTIFRICTION 
22%— 6  Units— 1  Foider— (1939)— 3 
Units — 1  Folder — Color  Deck  (recent)  — 
Skip  Slitter  —  Balioon  Former  —  DC 
Group  Drive  w  G.E.  Rectifiers — Reels 
and  Tensions— WILL  DIVIDE. 


WOOD  PRESS  (1951) 

4  Units — 22% — Tension  Lockup — Dou¬ 
ble  Folder — Unit  Drive. 


GOSS  HSLC  ARCH  TYPE  PRESS 
12  Units — 22% — 4  Folders — Skip  Slit¬ 
ters  —  Color  Strii)ers  —  4  DC  Group 
Drives  w  new  G.B.  Rectifiers — COM¬ 
PLETE  STEREO — 8  ton  Electric  Metal 
Pot — 2  Wood  Juniors — 2  Autoshavers — 
WILL  DIVIDE. 


GOSS  HSLC  ARCH  TYPE  UNITS 
7  Units — 22% — Color  Cylinder — 2  Fold¬ 
ers  w  1  Balloon  Former — 2  AC  Group 
Drives— WILL  DIVIDE. 


HOE  SIMPLEX  (1948) 

24  page — 22% — Ck>lor  Cylinder — %  and 
%  Folder  — AC  Drive  —  COMPLETE 
STEREO — Turtles — Chases — Goss  45  W 
Roller — Sta-Hi  Master  Former — Elec¬ 
tric  Metal  Pot — Wood  Pony  Autoplate 
— Sta-Hi  Master  Router. 


DUPLEX  TUBULARS  (2  to  1) 

24  page — 16  page — 8  page  Decks — with 
or  without  complete  Stereo— AC  Drives. 


METROPOLITAN 

PRESSES 

Inland  Exclusive 
Late  Manufacture 
Color  Flexible— R.T.P. 
Goss  Headliner 

bdfg.  1953-1954 
23-9/14"  Cutoff— Tension 
Lockup 

4-Unit$ — 3  Half  Decks 
Unit  Drive — Balloon 
Formers 

Hoe  Color 
Convertible 

Mfg.  1950 

22%”  Cutoff — Compression 
Lockup 

12  Units,  2  Hump— 2  Double 
Folders 

Group  Drive— 4  Motors — 

Upper  Formers 

Scott  Straightline 

Mfg.  1949-1957 
22%"  Cutoff — Compression 
Lockup 

10  Units — 2  Double  Folders — 

Balloon  Formers 
3  Half  Decks — I  Hump 
Unit  Drive  (New  1957) 

for  Complete  Information 
Call  or  Write; 

INLAND  NEWSPAPER 
MACHINERY  CORPORATION 

(Since  1910) 

1721  Cherry  St.,  Kansas  City,  Mo.  64108 
AC  816  BA  1-9060 


editor  ac  PUBLISHER  for  July  22,  1967 


16-PAGE  UNITUBULAR  No.  724  with 
color  hump  and  complete  stereo  equip¬ 
ment.  Available  now. 

24-PAGE  DUPLEX  TUBULAR.  2  to  1 
model,  with  balloon  former  and  com¬ 
plete  stereo  equipment.  Available  Now. 
WOOD  PONY  AUTOPLATE,  Serial 
No.  393PO,  22%"  cut-off,  vacuum 

back  with  water  cooled  arch.  Available 
Now. 

LOYAL  S.  DIXON  CO.  INC.,, 
"Nesvspaper  Equipment  Dealer" 
11426  Penrose  St..  Sun  Valley.  Calif. 


GOSS  SUBURBAN  (1963) 

4  Units — 16  pages — 22% — %  and  % 
Folder — AC  Drive. 


BEN  SHULMAN  ASSOCIATES 

60  E.  42nd  St.,  N.Y.  17,  N.Y.  OX  7-4590 


Wanted  to  Buy 

NEWSPAPER  PRESSES 
COMPLETE  PLANTS 
MAT  ROLLERS 
STEREO  EQUIPMENT 

BEN  SHULMAN  ASSOCIATES 

60  E.  42nd  St.,  N.Y.  17.  N.Y.  OX  7-4690 


FOUR-UNIT  OFFSET  PRESS  wanted. 
Full  details  to  J.  H.  Lunney,  P.O.  Box 
71.  Merced,  Calif.  96340. 

WANT  TO  BUY  good  second  hand 
multiple  router  capable  of  dealing  with 
plates  16V^"  wide  and  in  thickness 
and  with  a  cut-off  of  ZSA".  Box  1247, 
Editor  &  Publisher. 


E&P  Employment  Zone  Chart 

Us«  zona  numbtr  to  Indleato  location  without  apocifle  Identification 


51 


Csreer  Opportunities 


THE  BEST  JOB  OPENINGS  IN  THE  NEWSPAPER  AND  RELATED 


TEACHING,  ADMINISTRATION  — 
LarKe  Eastern  school  seeks  adminis¬ 
trative  assistant  for  federal  program, 
to  help  with  supervision  and  PR;  some 
teaching,  travel.  Opportunity  to  work 
on  advanced  degree.  Media  experience 
wanted;  psychology,  sociology  back¬ 
ground  useful.  Salary  open — in  $10,000 
area.  Box  1238,  Editor  &  Publisher. 

WANTED:  M.A.  CANDIDATE  to  as¬ 
sist  in  reporting,  editing  laboratories; 
some  newspaper  experience  preferred. 
Write  or  call:  Director,  J-School, 
Bowling  Green  (Ohio)  State  Univer¬ 
sity  43402.  Ph.:  (419)  S53-S411. 


Administratire 

EXCELLENT  OPPORTUNITY  for 
young  CPA,  or  equivalent  experience, 
to  advance  on  management  team  of 
Pacific  Northwest's  fastest  growing 
daily.  This  administrative  position  will 
involve  corporate  records,  cost  analysis 
and  projections,  budgeting,  and  tax 
accounting.  Knowledge  of  computer 
programming  and  management  of  in¬ 
vestment  portfolio  helpful  but  not  man¬ 
datory.  Box  1124,  Editor  &  Publisher. 

ACCOUNTANT-AUDITOR 
Business  growth  requires  200,000  com¬ 
bination  circulation  daily  in  Zone  7  to 
create  a  new  position  in  accounting 
department.  Seeking  college  graduate 
26-35,  preferably  a  CIPA.  This  chal¬ 
lenging  position  includes  work  in  the 
areas  of  financial  statement  prepara¬ 
tion,  internal  auditing,  and  budgeting. 
Opportunity  for  the  right  person 
includes  attractive  starting  salary, 
proven  job  stability  and  an  outstand¬ 
ing  employee  benefit  program.  Your 
resume  (which  will  be  held  in  strict 
confidence)  should  include  your  most 
recent  compensation.  Box  1235,  Editor 
£  Publisher. 

ADVERTISING  DIRECTOR  for  Met- 
ro|x>litan  lOOM  combination  newspa¬ 
pers.  Area  5.  If  you  possess  that  rare 
combination  of  intelligence,  experience, 
creative  drive,  and  vision,  necessary, 
and  are  33  to  45,  send  resume  and 
minimum  salary  requirements  to  Box 
1225,  Editor  &  Publisher. 


Circulation 

aRCULATION  MANAGER 
We  are  looking  for  a  young  man  for  a 
10.000  daily  in  Ohio;  a  lot  of  experi¬ 
ence  is  NOT  necessary  .  .  .  just  a  lot 
of  common  sense.  Plenty  of  opportunity 
for  expansion  in  a  clean,  growing  city. 
Please  send  complete  resume,  refer¬ 
ences  and  salary  requirements  to  Box 
1302,  Editor  &  Publisher. 


LARGE  PUBLISHER 
Several  Cities 

Seeking  several  top-notch  Mople 
for  executive  positions.  Large 
East  Coast  daily  and  Sunday. 
Income  from  $10,000  up. 

Can  you  qualify  for? 

1.  Home  Delivery 
Supervisor 

2.  Regional  Circ.  Manager 

8.  Promotion  Manager 

(carrier  boy  home  delivery) 

Send  complete  resume  and  sal¬ 
ary  requirements  to: 

Box  1220 

Editor  &  Publisher 


Circulation 


CIRCULATION  MANAGER  for  Sun¬ 
day  only  newspaper  in  Zone  1.  Fast 
growing  area.  Position  offers  challeng¬ 
ing  opportunity  with  growing  chsun. 
Home  delivery  specialist  preferred. 
Area  has  good  growth  potential.  For¬ 
ward  full  resume  including  present 
salary.  Box  1211,  Editor  &  Publisher. 

HOME  DEUVERY  SUPERVISOR 
Six-day  morning  in  Chart  Area  2 
needs  a  “take-charge”  man  who  can 
work  with  branch  managers  and  car¬ 
rier  crews.  This  can  be  a  rapid  step- 
pingstone  upwards  for  the  right  per¬ 
son.  Send  complete  resume  and  salary 
requirements  to  Box  1279,  Eklitor  & 
Publisher. 

CIRCULA'nON  MANAGER  for  Flor- 
ence  Morning  News,  Florence,  S.  C. 
with  ability  to  take  full  charge  of  de¬ 
partment  and  develop  circulation  in 
fast  growing  area.  Present  circulation 
over  eighteen  thousand.  Only  daily  pa¬ 
per  in  Eastern  South  Carolina.  Good 
schools,  branch  college.  Write  full  de¬ 
tails.  Salary  exiiected,  give  reference. 
J.  M.  O’Dowd,  Publisher. 

Composing  Room  Sales 

SALES  REPRESENTATIVE— Leading 
typesetting  machine  manufacturer  offers 
sales  position  in  Zone  2  for  man  with 
thorough  composing  room  background. 
Experience  in  hot  metal  tape  operation 
and  phototypesetting  desirable.  Salary 
commensurate  with  ability  and  experi¬ 
ence.  Box  1276,  Editor  &  Publisher.  An 
Equal  Opportunity  Employer,  M&F. 

Classified  Advertising  i 

MADAM:  If  you  are  a  successful 
classified  advertising  supervisor  of  a 
large  daily,  or  the  alert  manager  of  a 
smaller  ot)eration ;  if  you  have  mas¬ 
tered  a  good  system  and  know  how  to 
teach  it  to  others;  if  you  are  free  to 
travel  .  .  .  this  could  be  your  oppor¬ 
tunity.  A  fast-growing  group  of  me¬ 
dium  sized  dailies  is  looking  for  a 
classified  supervisor  to  spruce  up  sys¬ 
tems  and  train  personnel  on  its  papers. 
Your  comprehensive  reply  should  in¬ 
clude  past  employment  and  remunera¬ 
tion  desired.  Confidential,  of  course. 
Write  Box  1230,  Editor  &  Publisher. 

SEASONED  CLASSIFIED  SALESMAN 
for  growing  staff  of  6-day,  80,000  cir¬ 
culation  evening  in  suburban  N.J.,  12- 
miles  from  N.Y.  Solid  opportunity  in  a 
top-20  market  for  a  man  with  manage¬ 
ment  potential.  Contact  Art  Giglio. 
Herald-News,  Passaic,  N.J.  07055.  (A(3 
201)  777-6000. 

Display  Advertising 

DISPLAY  ADVERTISING  REP 
Must  have  college  degree  or  experience; 
38,000  circ.  paper  in  progressive  mid- 
western  community  located  on  Missis¬ 
sippi  River  25-miles  north  of  St.  Louis. 
Excellent  working  conditions  and 
fringe  benefits.  Call  Mr.  Bailey,  Per¬ 
sonnel  Mgr.,  Alton  (III.)  Evening  Tele¬ 
graph  (AC  618)  465-6641  collect. 

ADVERTISING  MANAGER,  weekly 
newspaper.  Layout  and  sales.  Salary, 
or  salary  and  commission.  References. 
Signal-Item,  Carnegie.  Pa.  15106. 

ENTHUSIASTIC.  SUCCESSFUL  and 
mature  young  advertising  man  is  sought 
by  dynamic,  expanding  group  of  dailies 
for  position  of  advertising  sales  trainer. 
You  must  have  the  ability  to  recognize 
good  ideas,  the  know-how  to  transform 
these  into  plus  business  and  the  knack 
of  teaching  others.  Perhaps  you  are  at 
a  dead-end  in  your  present  position 
and  are  looking  for  something  where 
the  future  is  unlimited.  (Considerable 
travel  involved.  Include  salary  require¬ 
ments  in  your  complete  resume.  Write 
Box  1198,  Eklitor  &  Publisher. 

ADVERTISING  SALESMEN,  retail 
and  classified,  for  daily  newspapers  in 
E&P  Zones  5,  7  and  8.  Send  complete 
typewritten  resume,  references  to  In¬ 
land  Daily  Press  Assn.,  100  West  Mon¬ 
roe,  Chicago,  Ill.  60603. 


Display  Advertising  j 


Aidvertising 

SALESMEN 

The  Daily  Oklahoman  and  the  Okla¬ 
homa  City  Times,  two  highly  respected 
newspapers  in  the  southwest,  are  add¬ 
ing  advertising  salesmen  to  the  staff. 
These  two  publications  are  Oklahoma's 
leading  newspapers.  We  won  this  posi¬ 
tion  by  obtaining  the  services  of  good 
people  and  retaining  them  with  at¬ 
tractive  salaries,  excellent  employe 
benefits,  and  the  finest  in  working  con¬ 
ditions. 

If  you  are  ready  to  advance  your  career, 
write  to  the  Personnel  Manager,  The 
Oklahoma  Publishing  Company,  P.  O. 
Box  26125,  Oklahoma  City,  Okla.  73125. 

AD  MANAGEHt  for  4M  daily  in  Cen¬ 
tral  Montana.  Send  resume  and  sample 
layouts.  $130  week  plus  commission. 
Daily  News,  Box  900,  Lewistown,  Mon¬ 
tana  69467. 

DO  YOU  NEED  A  FUTURE?  We  of¬ 
fer  a  bright  career  to  a  high  caliber 
young  salesman  with  the  drive  and 
ambition  to  assume  management  re¬ 
sponsibilities  with  future  expansion. 
Highest  earnings  with  excellent  salary- 
commission  program.  Send  complete 
resume  to  Jim  Gilligan,  Standard  Reg¬ 
ister  Leader,  Sunnyvale,  California 
94086. 


Display  Advertising 


$135-A-WEEK  PLUS  COMMISSION 
tor  energetic  young  ad  salesman  who 
truly  enjoys  selling.  Hard  work — long 
hours — bright  future  as  salesman-man¬ 
ager  of  small  Midwest  daily.  Send 
complete  resume,  letter,  examples  of 
work.  Write  Box  1252,  Editor  &  Pu|>. 
lisher. 


READY  TO  MOVE  UP? 

Are  you  now  on  a  small  daily  news¬ 
paper?  Du  you  feel  you  have  reacned 
the  peak  of  your  periormance  there? 
If  so  we  are  looking  for  you.  Where? 
A  metropolitan  7-day  morning  news, 
paper,  in  Chart  Area  8,  is  expanding 
its  operations  and  has  openings  for 
qualified  young  people  of  all  types 
employment  in  the  news  department- 
reporters,  copy  editors,  editorial  writ¬ 
ers,  special  writers.  Give  us  your  com¬ 
plete  academic  and  working  experience 
in  first  letter  to  Box  1180,  Editor  A 
Publisher.  Salaries  better  than  average. 
Good  benefits  and  pension  program,  ex¬ 
cellent  living  conditions. 

MANAGING  EDITOR  for  suburban 
weekly  group  near  Rochester.  Com¬ 
munity’s  top-ranking  publications. 
Please  submit  resume  to:  Personnel 
Office,  Genesee  Valley  Newspapers,  4 
So.  Main  St.,  Pittsford,  N.Y.  14534. 


TTYPlTRiirMrirn  MaMAr-r-o  EDUCATION  YOUR  BEAT?  Me. 

a  dium-sized  daily  on  Lake  Elrie  treasures 

needed  by  growing  Ohio  daily  in  15,000  good  education  writing.  Contact  us  and 
clw.  Write  details  of  ex|wrirara.  edu-  learn  about  rich  mix  of  school  activi- 
cation,  etc.,  to  Box  1169,  Editor  &  ties.  Box  1190.  Editor  &  Publisher. 


-  SPORTS-GENEKAL  NEWSMAN  for 

man  second  spot  on  growing,  lively  featurs 

and  picture  prize-winning  newspapn. 
Elxperienced  make-up  man  to  supervise  Collie  town,  full  range  of  sports  ac- 
advertising,  scheduling  and  dummying  tivities.  New  building,  new  offset  press 
of  Metropolitan  daily.  Chart  Area  4.  and  new  ideas  of  what  a  regional  news- 
Elxcellent  benefits,  and  fine  opportunity  paper  should  be.  Centennial  issue  com- 
for  right  man.  Our  employees  know  ot  ing  up.  Opportunity  for  experienced 
this  ad.  All  replies  held  confidential,  man  to  move  up  to  good  pay  and  poei- 
Box  1162,  Eiditor  &  Publisher.  tion.  Job  open  now.  Call  or  write:  Jim 

-  - - Lacy,  Managing  Elditor,  Denison  News- 

RETAIL  ADVERTISING  SALESMAN 

Yountzr  enercretic.  enthuaiftstir*  h<Kyinn»r.  (AO  111) 


Young  energetics  enthusiastic  beginner.  (AC  71Z)  263»21i4. 

Opportunity  to  learn  with  seasoned  lUofirsMai  nm 

staff  on  growing  daily.  Resume,  in-  EDITOR  -  AS^CIATE  Natmnal 
eluding  references,  to:  John  Holds-  Chicago-b^  hesd- 

worth.  Retail  Advertising  Mgr.,  The  Quarters  has  an  opraing  for 
Daily  Advance,  Dover,  N.  J.  OTSOl.  Penenced  associate  editor.  This  pom- 

_ ! _ .  tion  requires  a  college  graduate  (Jour- 

.  — - _ _ nalism  Major  highly  desirable)  with  at 

ADVERTISING  SALEISMAN  least  three  years  experience  (newspt- 


Daily  Advance,  Dover,  N.  J.  07801. 
ADVER'nSING  SALESMAN 


One  of  the  nation’s  foremost  daily  per  background  preferred).  The  dotiei 
newspapers  is  in  need  of  an  experience  involve  reporting  and  editorial  retpos- 
national  advertising  salesman  to  con-  sibilities  for  a  weekly  newspaper  serv- 
tact  food  brokers  and  distributors.  ing  professional  people.  Excellent  em- 

The  man  we  want  is  now  employed  on  P'uy® 

a  small  daily  and  has  an  outstanding  enmnteta  confiih™^  Box 

record  as  a  national  advertising  sales-  ^ 

man  and  is  seeking  a  better  oppor-  U6L  Editor  &  Publisher. _ 

tunity.  nz-cxr  uAxr  Axm  pwpnPTTP.n  - 


„  ..  V  -  DESK  MAN  AND  REPORTER;  two 

He  should  be  between  the  ages  of  28  openings;  some  experience  preferred, 

and  40.  with  a  good  background  of  ex-  Upstate  N.Y.  afternoon  daily  in  IS.OdO 

perience  in  selling  national  newspaper  class.  Good  starting  pay,  chance  for 

advertising.  We  would  prefer  that  he  advancement,  fringe  benefits,  good 

have  some  knowledge  of  how  to  build  working  conditions.  Submit  resume  to 

and  use  effective  presentations.  Box  1240,  Editor  &  Publisher. 

Must  be  of  good  character,  in  good  - - ;  ~ 

health  and  able  to  express  himself  in-  FISH,  SKI,  HUNT — Elxperienced  wire 


telligently  and  convincingly.  For  such  editor  for  25,000  a.m.;  _  also  reporter 
a  man  we  offer  an  unusual  opportunity,  with  1-2  years’  experience.  Editor, 
plus  a  good  salary,  fringe  benefits,  pen-  Montana  Standard,  Butte,  Mont.  69711. 

sion  plan,  etc.  Confidential,  of  course. - 7^ 

Bo.  12.0.  Ediu,,  A  Pub.l.l..r 

RETAIL  ADVERTISING  SALESMAN  aD  "’’T?Iii“"m8l,“  in”  W 

for  29.000  circulation  daily  Must  be  growth  ^area.C.  C.  Hartley.  Msdiion 

Pres*.  London.  Ohio  43140. 

I  sales.  Good  salary,  incentive  plan  and  _ ! _ _ _  — 

working  conditions.  Forward  resume  j  WANT  A  WOMAN 

including  experienj*,  pMt  employment  ...  who  is  intelligent.  curiJmi  sn'i 
and  refere^OT.  All  replies  confidential,  jniaginative  and  can  write  perceptively 
M.iurice  Williams.  Advertising  Dir  of  things  that  interest  other  woman 
Times-News,  Kingsport.  Tenn.,  37662.  .  .  .  this  case,  interests  that  go  far 

beyond  cooking  and  sewing  and  invi^ 
HERETS  REAL  OPPORTUNITY  witii  the  forces  that  are  rapidly  changing 
CThicago’s  suburban.  award-winning  their  world.  If  you  are  our  woman, 
chain  of  large,  offset  weeklies,  25M,  send  resume  and  salary  requiremanti 
growing  fast.  Need  seasoned,  creative  to  Larry  Hale,  Assistant  Managing 
salesman  who  knows  copy,  layout,  sim-  EMitor,  'The  Evening  Press  and  SunosT 
pie  production,  and  how  to  sell  contracts  Press.  Binghamton,  N.Y.  13902. 

in  a  competitive  market.  Must  be  cap-  - — - - 

able  of  earning  $12  to  $17,000  with  NERD  assistant  sports  editor  aM  • 
salary  and  commission.  Mail  sample  general  news  reporter :  rapidly-gWJ^ 
layouts,  background,  etc.,  to:  N.  Hirsch,  23,000  afternoon  daily.  FVinge 
"The  STAR.  Highland  Park,  Illinois  fits.  Write:  Managing  Editor,  D**® 
60035.  Advertiser,  Lafayette,  La.  70501. 

EDITOR  8C  PUBLISHER  for  July  22,  1967 


HELP  WANTED 

Editorial 


BDITOR — Major  publisher  of  prestige 
pMiodicals  and  books  offers  unique  op> 
portunity  on  one  of  its  national  maga^ 
iiinss.  Publication  enjoys  six-figure  cir- 
eolation  among  discerning,  highly-edu¬ 
cated  professionals.  Salary  to  (20,000. 
UOaurpassed  fringes.  Ideal  environ¬ 
ment.  N.Y.C.  area.  Full  details  to  Box 
918,  fiditor  &  Publisher. 

FLORIDA’S  Alcoholism  Program  needs 
Editor  to  become  number  two  man  in 
enative  department  of  five.  Degree 
with  major  in  Journalism  or  English, 
or  any  equivalent  combination  of  ex¬ 
perience  and  training.  Starting  salary, 
16980,  liberal  fringe  benefits.  Those  in¬ 
terested  may  write:  Don  Thieme,  Di¬ 
rector  of  Information  Services,  P.O. 
Box  1U7,  Avon  Park,  Florida  33825. 

□(MEDIATE  OPENINGS  for  two  live- 
wire  reporters  on  aggressive,  growing 
morning  daily  in  fine,  attractive  area. 
Write:  J.  B.  Hosier,  Editor,  Platts¬ 
burgh  (N.Y.)  Press-Republican. 

REPORTEHI  NEEfflED  to  round  out 
itaff  of  one  of  South’s  top  newspaper 
combinations.  Good  pay  —  exceleint 
fringe  benefits — secure  future  for  re¬ 
porter  with  experience  to  do  the  job  in 
s  fsst-growing  industrial  city  of  170,- 
000.  TTie  State  Capital — home  of  LSU 
,  ,  .  an  ideal  community  in  which  to 
work.  College  graduate  preferred. 
Write:  Mrs.  Charlotte  Crowell,  Per¬ 
sonnel  Dir.,  State-Times  &  Advocate, 
Baton  Rouge,  Louisiana  70821,  giving 
fall  details  of  experience. 

SPORTS  EDITOR-PHOTOGRAPHER 
—Chance  for  young  sports  writer  with 
24  years’  experience  to  move  up.  Offset 
daily,  new  plant  in  scenic  southwest 
Colorado  college  city.  Send  resume, 
samples  to  Bill  Conrad,  Managing  Ed., 
Durango  Herald,  Durango,  Colorado 
81801. _ 

REPORTER  with  at  least  3  years’  ex¬ 
perience  for  Va.  afternoon  daily.  Short 
hours  and  good  pay  for  man  with  right 
educational  and  professional  back¬ 
ground.  Box  1210,  Editor  &  Publisher. 


CITY  EDITOR  OR  REPORTER  ready 
to  move  up  needed  by  13,000  daily  26,- 
000  "city  of  lakes’’  NW  Ind.  Fine  com¬ 
munity,  staff,  benefits.  Opportunity  un¬ 
limited.  Write  in  full  confidence  to  Ed 
Shipley,  Herald- Argus,  La  Porte,  Ind., 
4(850. 


IIO-YEAR-OLD,  progressive  evening 
daily  —  27,000  circulation  —  needs 
young,  capable  desk  man.  Pending  con¬ 
version  to  offset  offers  challenging  fu¬ 
ture.  Excellent  working  conditions,  em¬ 
ployee  benefits.  Write  or  wire:  Ko¬ 
komo  Tribune,  Kokomo,  Indiana  46901. 


REPORTER-DESKMAN  for  Alaska 
Wly.  Send  resumd,  references,  samples 
of  work  to  Box  1254,  Editor  &  Pub¬ 
lisher. 


CITY  EDITOR 

30,  or  younger,  with  vision. 
Must  “see”  paper’s  response 
to  international,  national  or 
state  issues.  Guide  investi¬ 
gative  stories  when  needed; 
motivate  and  teach  staff. 

Job  offers  personal  freedom, 
inventiveness  on  paper 
where  top  management 
came  up  news  side.  Advance 
according  to  ability.  Salary 
open. 

Apply  in  person  or  send 
detailed  resume  to; 

Brandt  Ayers, 
Managing  Editor 
THE  ANNISTON  STAR. 

P.O.  Box  189, 
Anniston,  Ala.,  36201. 
editor  8c  publisher 


SPORTS  EDITOR — Our  sports  editor 
taking  on  new  duties  as  managing  edi¬ 
tor.  Opportunity  for  aggressive,  young 
man  who  will  concentrate  on  coverage 
of  local  sports.  Seven-day  daily  located 
in  stable  Northcentral  Ohio  city  that 
has  diversified  industry,  fine  churches 
and  schools.  Good  fringes.  Contact  Ekl. 
Thompson,  Editor.  (AC  614)  622-1122. 

WOMEN'S  EDITOR 

Long-established,  respected  combina¬ 
tion  daily  and  Sunday  in  attractive, 
cultured  Southern  community  seeks 
thoroughly  experienced,  imaginative 
woman  to  head  4-member  department. 
Salary:  $6500  up.  Generous  insurance, 
pension,  other  benefits  to  woman  under 
50.  Minimum  5  years’  staff  experience, 
or  2  as  editor;  some  college  manda¬ 
tory.  Send  complete  resume  including 
layout  samples  and  availability  for  in¬ 
terview.  Box  1255,  Editor  &  Publisher. 


Newspaper 
COPY  DESK 

The  Fresno  Bee  has  an 
immediate  opening  for  an 
experienced  desk  man.  Per¬ 
manent  position.  Excellent 
employe  benefits.  Apply  in 
person  or  send  detailed 
resume  to: 

Personnel  Depar+ment 
McClatchy  Newspapers 
2 1  st  &  "CP"  Streets 
Sacramento,  Calif.,  95804 

SPORTS  WRITER 

For  Florida’s  liveliest  evening  patter, 
the  award-winning  St.  Petersburg  Ge¬ 
ning  Independent.  If  you  have  solid 
sports  writing  experience  and  strong 
verbal  skills,  you  may  be  our  man. 
You’ll  join  a  small  but  spirited  sports 
staff  in  reitorting,  writing,  dummying 
and  editing  sports  pages  that  give  zest 
and  color  to  local  sports;  you’ll  earn 
a  good  salary,  plus  an  outstanding  ar¬ 
ray  of  “extras"  including  profit-shar¬ 
ing,  medical,  life,  and  disability  in¬ 
surance,  and  many  others. 

Apply  to  Personnel  Manager,  St.  Pe¬ 
tersburg  Evening  Independent,  P.  O. 
Box  1121,  St.  Petersburg,  Florida 
33731. 


WRITER/EDITOR 

MEDICAL  MAGAZINE 

Major  pharmaceutical  firm  has  ex¬ 
cellent  opportunity  for  experienced 
writer  with  imagination  who  is 
capable  of  writing  and  editing  med¬ 
ical  articles.  Creative,  challenging 
assignments,  outstanding  salary, 
commensurate  with  experience, 
and  broad  benefit  coverage.  Re¬ 
quires  some  scientific  or  medical 
background  plus  proven  writing 
ability.  Please  state  current  salary 
requirement  in  confidential  resumi 
to: 

ROBERT  B.  TURNBULL 

Smith  Kline  &  French  Labs. 

1568  Spring  Garden  Street 
Philadelphia,  Pa.  I9I0I 

An  Equal  Opporfunity  Employer 

REPORTER — Experienced  general  as¬ 
signment  reimrter  wanted  by  16,000 
evening  and  Sunday  morning  daily  in 
heart  of  hunting,  fishing  and  recrea¬ 
tion  area.  Just  converted  to  offset, 
building  new  plant.  Will  consider  re¬ 
porter  now  on  either  daily  or  weekly. 
Camera  experience  desirable.  Good 
working  conditions  and  salary.  Air-mail 
resum4,  clips  and  references  to  Phil 
Neiswanger,  Manning  Editor,  Herald 
&  News,  Box  788,  Klamath  Falls,  Oreg., 
97601. 


I  Top  illlllllllllllllllllll 

i  EDITOR 


i  pniTOpTO  LAUNCH  A  NEW  = 

1  *  ■  ■  w  ■%  national  publication  I 

=  Few  editorial  careers  include  a  chance  to  create  and  edit  = 
=  an  entirely  new  high  quality  publication.  This  new  monthly  = 
=  has  strong  financial  backing  and  will  be  permanent.  Its  S 
E  objective  will  be  to  keep  the  laity  of  a  leading  Protestant  5 
s  denomination  well  informed  on  major  issues  and  to  encour-  = 
=  age  more  active  lay  participation  in  church  affairs.  Its  E 
s  contents  will  include  news,  reprints,  original  features  and  E 
E  editorials.  = 

s  The  editor’s  age  and  specific  religious  denomination  are  = 
=  not  as  important  as  his  editorial  ability.  He  will  have  E 
s  major  responsibility  for  bringing  this  new  prestige  publi-  s 
=  cation  into  being,  choosing  its  editorial  staff,  and  guiding  = 
=  it  to  self-supporting  success.  He  must  turn  out  a  monthly  E 
s  so  interesting  and  significant  that  it  will  appeal  to  a  large  5 

2  but  select  audience  of  lay  members.  = 

=  If  you  are  interested  and  believe  you  can  qualify,  please  S 
=  write  us  a  letter  giving  your  reasons,  your  experience,  your  E 
s  salary  requirements,  family  situation,  religious  background  S 
=  and  availability  for  N.Y.C.  interview.  Write  to:  = 

^illlllllllllllUlllllBox  1275,  Editor  &  Publisher  lllllilliiiiiiiiinii; 


REPORTERS,  DESKMEN  for  daily 
newspapers  in  E&P  Zones  5,  7  and  8. 
Experienced  or  qualified  beginners. 
Send  complete  typewritten  resum5,  ref¬ 
erences  to  Inland  Daily  Press  Assn., 
100  West  Monroe,  Chicago,  III.  60603. 

COPY  EDITOR  with  copy  reading  ex¬ 
perience  on  daily  for  quality  PM  (48M) 
paper.  We  want  an  alert  editor  who 
knows  how  to  sharpen  copy  and  isn’t 
afraid  to  use  pencil.  Salary  right,  plus 
top  benefits  if  you  can  qualify.  Write 
Personnel  Dept.,  Times-World  Corp., 
Roanoke,  Va.  24010. 

AGRICULTURAL  WRITER— The  man 
we  are  looking  for  has  a  degree  in 
journalism  or  agriculture,  and  writes 
copy  farmers  will  read.  We  can  offer 
him  the  #2  spot  on  an  Eastern  Agri¬ 
cultural  Clollege  information  staff,  an 
excellent  salary,  a  nice  place  to  live 
and  work,  and  a  chance  to  branch  out 
into  radio,  photography  and  publica¬ 
tions.  Send  resume  to  Box  1265,  Editor 
&  Publisher. 


TELEGRAPH  DESK 
The  challenge  of  the  ever-changing 
news  picture  awaits  man  joining  ex¬ 
panded  telegraph  desk  of  lively  Chart 
Area  6  daily  starting  about  ^pt.  1. 
J-school  degree  and  experience  pre¬ 
ferred.  Salary  open,  liberal  fringe  ten- 
efits  on  35,000  circulation  paper  af¬ 
filiated  with  one  of  nation’s  outstand¬ 
ing  small  newspaper  groups.  Box  1248, 
Editor  &  Publisher. 

REPORTER,  courthouse  beat  and  gen¬ 
eral,  needed  late  summer  by  10,000 
circulation  daily  in  Wisconsin  college 
town.  Will  take  experienced  reporter 
or  J-grad.  Write  Box  1268,  Editor  & 
Publisher. 

SENIOR  ASSOCTATE  EDITOR  for 
state  magazine.  Experience  necessary 
in  magazine  writing,  editing  and  pro¬ 
duction.  Must  have  interest  in  outdoor 
recreation  and  travel.  Starting  salary: 
$666  monthly.  Send  resume,  samples 
and  availability  to  Dick  H.  Schaeffer, 
NEBRASKALand  Magazine,  State 
Capital,  Lincoln,  Nebraska  68509. 

REPORTER  for  8,500  daily.  J-degree 
preferred.  Planning  new  plant  with  new 
offset  press.  Two  reservoirs  within  10- 
miles  for  water  recreation.  Exceptional 
small  town  of  14,000  because  of  8 
nationally  known  industries.  Honeywell 
Center  and  cultural  activities.  Growth 
is  steady,  not  spectacular.  Opportunity 
of  learning,  responsibility  and  advance¬ 
ment.  Write  Joe  Kixon,  Wabash,  Ind., 
Plain  Dealer  experience,  salary  require¬ 
ments. 


REPORTER — Weekly  newspaper.  Fair- 
field  County.  Immediately.  Experience 
unnecessary.  Evenings,  days.  Salary 
open.  Mr.  Nash.  (AC  203)  438-6545  or 
Box  397,  Ridgefield,  Conn.,  06877. 

Field  Service  Technicians 

MUST  HAVE  GRAPHIC  ARTS  elec¬ 
tronic  experience:  60%  travel;  liberal 
expense  reimbursement;  excellent  bene¬ 
fits  and  growth  potential.  Send  resunas 
and  salary  requirements  for  immediate 
interview  to: 

INTERTYPE  COMPANY 
Att:  F.  R.  Cavanagh 
360  Furman  Street 
Brooklyn,  New  York  1120i 
All  replies  confidential 


Free  Lance 

WANT  TO  SETTLE  somewhere  in  Eu- 
roi>e7  I  invite  inquiries  from  red- 
blo<^ed  newsmen  interested  in  solid 
business  proposition  to  write  week-end 
features  for  client  newspapers  in  19 
countries.  Thousands  of  by-lines  past 
eight  years.  Contact:  Herr  Nino  Lo- 
bello,  23  Turkenschanzstrasse,  1180 
Vienna  18,  Austria. 


Operators-Machinists 

HEAD  MACHINIST  for  newspaper. 
Eleven  machines.  Must  be  union ;  ex¬ 
perienced  in  Elektron  necessary.  $160 
weekly.  Zone  4.  Please  state  full  back¬ 
ground  and  experience  first  letter.  Etox 
1110,  Editor  &  Publisher. 

OPERATOR  WANTED,  preferably 
with  TTS  experience,  in  a  six-machine 
open  shop  in  North  Central  Ohio. 
hour  week.  Write  Box  1168,  Editor  ft 
Publisher. 


Photoengravi  ng 

PHOTOENGRAVING  FOREMAN  to 
run  small  5-man,  well-equipped  plant. 
Non-Union.  Excellent  compensation. 
Area  1.  Must  be  top-flight  all-around 
man.  Write  Box  1204,  Nitor  ft  Pub¬ 
lisher. 


Photography 

WE  ARE  LOOKING  FOR 
A  PHOTOGRAPHER 
who  is  creative  and  a  self-starter  to 
work  on  one  of  the  best  picture  papers 
in  the  country.  Midwest.  Box  1105, 
Editor  ft  Publisher. 


for  July  22,  1967 


HELP  ANTED 


Photography 


PHOTOGRAPHER- 
DARKROOM  TECHNICIAN 
for  prize  •  winning;  picture  -  oriented 
newspaper.  Run  color  almost  every  is¬ 
sue.  Ne^  creative  photogrrapher  to  take 
over  department.  Excellent  pay  for 
rigrht  man.  Write  or  call:  Jim  Lacy. 
Managing;  Editor.  Denison  Newspapers, 
Denison.  Iowa  51442.  Ph. :  (AC  712) 
263-2123. 


Pressmen-Stereotypfrs 

PRESSROOM  SUPERINTENDENT 
We  are  looking  for  a  man  between  age 
35  to  45,  capable  of  supervising  a  met¬ 
ropolitan  daily  pressroom  with  morning 
evening  editions  in  excess  of  260,000. 
Well  rounded  background  with  previous 
supervisory  experience  essential.  Send 
complete  resume  to  Box  1150,  Editor  & 
Publisher. 


HELP  WANTED 


Pressmen-Stereotypers 


PRESSMAN  -  STEREOTYPER:  Two 
situations  available  on  the  night  shift 
for  combination  press-stereo  journey¬ 
man.  Work  in  a  modern  air-condition^ 
plant.  Six  Goss  headliner  presses  print 
our  47M  morning-evening  circulation. 
Scale:  S3. 76  per  hour,  effective  Aug.  1, 
1967,  S.87  per  hour ;  Feb.  1.  1968,  S3.98 
per  hour;  Aug.  1,  1968,  $4.08  ^r  hour. 
Company  paid  life  insurance,  sick  bene¬ 
fits,  hospitalization  and  major  medical 
insurance.  Excellent  pension  plan  and 
liberal  vacation.  Contact  Wilbur  Leh¬ 
man,  foreman.  Journal  and  Courier, 
Lafayette,  Indiana  47901. 


WE  NEED  AGGRESSIVE  LEADER  for 
our  100-man  composing  room  operation. 
Top  pay,  best  of  fringe  benefits  plus  big 
opportunity  to  move  op  in  our  organ¬ 
ization.  Replies  confidential.  Write  Box 
1245,  Editor  &  Publisher. 


CLASSIFIED  ADVERTISING 
Order  Blank 


Address 


-Zip  Code- 


Classification. 


□  Assign  a  box  number  and  mail  my  replies  dally 
To  Run:  Times  Till  Forbidden 

Mail  to: 

EDITOR  t  PUSLISHER  •  tSO  Third  Avwm*  •  New  Yerfc,  New  Yerli  10022 


HELP  WANTED 


COMPOSING  ROOM 

SUPERINTENDENT 
Metropolitan  daily  newspaper,  with 
morning  and  evening  papers,  is  look¬ 
ing  for  a  qualified  composing  room 
supt.  Must  have  previous  supervisory 
experience  and  be  able  to  coordinate 
two  foremen  in  running  a  200-man,  2- 
chapel  composing  room.  Cold  type, 
TTS  and  computer  background  essen¬ 
tial.  Age  35  to  45  preferred.  Send 
complete  resume  to  Box  1120,  Editor  & 
Publisher. 

WE  ARE  LOOKING  FOR  a  Qualified, 
permanent  foreman  for  a  small  daily 
newspaper  .  .  .  someone  interested  in 
relocating  in  Northern  Wisconsin.  An 
ideal  spot  for  enjoying  the  pleasures  of 
life  .  .  .  hunting,  fishing,  skiing,  and 
boating.  Yes,  there  is  work  involved, 
the  man  we  are  looking  for  would  have 
complete  responsibility  for  all  compos¬ 
ing  departments.  Send  resume  to  Box 
1170,  Editor  &  Publisher. 

COMPOSING  ROOM 

SUPERINTENDENT 
for  medium-size  daily  in  Chart  Area  2. 
Hot  metal  operation.  Union  shop.  Sal¬ 
ary  open.  Excellent  fringe  benefits. 
Send  complete  resume  to  Box  1128, 
Editor  &  Publisher. 


Production 

ASSISTANT  PRODUCTION 
MANAGER 

Metropolitan  daily  newspaper  in  Chart 
Area  2  is  seeking  an  Assistant  Produc¬ 
tion  Manager. 

The  man  we're  looking  for  will  be  able 
to  take  over  top  spot  in  six  months  to 
one  year,  if  necessary. 

This  is  an  excellent  opportunity  for  the 
right  man  to  assume  a  challenging  role 
with  a  progressive  newspaper  that  plans 
extensive  computerization  in  several 
areas  of  production. 

Send  resume  in  full  confidence  with 
salary  requirements  to  Box  1194.  Edi¬ 
tor  &  Publisher. 

PRODUCTION  ENGINEER  to  join  3- 
member  home  office  production  staff 
serving  six  Illinois  daily  newspapers. 
Will  deal  with  all  levels  in  all  depart¬ 
ments  of  newspapers.  Job  involves  as¬ 
suming  responsibility  for  staff  assign¬ 
ments  and  successfully  completing 
them. 

Prefer  newspaper  experience  in  pro¬ 
duction  with  two  to  four  years’  experi¬ 
ence  and  college  degree,  or  would  ac¬ 
cept  equivalent  experience  with  good 
mechanical  and  analytical  ability.  Age 
to  36. 

Located  in  Decatur,  Illinois — 90,000 
population.  Excellent  college  com¬ 
munity.  Good  fringe  benefit  package. 
Salary  depends  on  your  background. 
Apply  in  confidence  with  complete  re¬ 
sume  and  salary  requirements  to; 

H.  E.  Hay 

LINDSAY-SCHAUB  NEWSPAPERS 
Box  789,  Decatur,  Illinois  62526 


Promotion 


ADVERTISING  PROMOTION  MAN 
If  you  have  a  familiarity  with  news¬ 
paper  terms,  can  write  good,  spelling, 
punchy  copy,  like  a  variety  of  respon¬ 
sibilities  in  advertising  and  marketing, 
and  seek  a  spot  with  a  genuine  man¬ 
agement  potential,  here’s  a  real  op¬ 
portunity  with  a  major  New  Jersey 
daily.  If  you  aren’t  married  to  New 
York  City’s  mad-house,  want  a  top  sal¬ 
ary  with  unusually  good  fringe  bene¬ 
fits,  working  in  an  ultra-modern  plant, 
write  complete  details  including  salary 
requirements  to  Box  1272,  EJditor  & 
Publisher.  Could  be  ideal  stepping  off 
point  for  recent  Liberal  Arts  or  Jour¬ 
nalism  gp^duate.  An  Elqual  Opportunity 
Employer ! 


AD-PROMOTTON  MANAGER  for 
state  magazine.  Elxperience  necessary. 
Hard  worker,  ambitious  and  idea  man 
are  objective.  This  individual  should 
plan,  direct  advertising  sales,  and 
magazine  circulation  promotion.  Start¬ 
ing  salary:  $666  monthly.  Send  resum4, 
samples  and  availability  to  Dick  H. 
Schaeffer,  NEBRASKALand  Magazine, 


HELP  WANTED 


ADVERTISING  PROMOTION 
MANAGER 

Young  man,  27-35,  to  take  over  two. 
person  promotion  department  of  state’s 
largest  dailies,  100,000  circulation 
class.  Zone  3.  Such  a  man  may  be  in 
promotion  department  of  larger  daily 
with  one  or  more  years’  experience! 
now  ready  for  managerial  poeition 
Should  be  promotion-minded,  enthu! 
siastic,  able  to  supply  our  ad  salesmen 
and  advertisers  with  helpful  sales  ms- 
terial,  market  data  and  other  pertinent 
information.  Salary  open,  all  fringe 
benefits.  Replies  confidential. 
resume  to  Box  1215,  Eklitor  &  Pj 
lisher.  ^ 

ADVERTISING 

PROMOTION  WRITERS 

The  Wall  Street  Journal  advertising 
promotion  department  has  oiieninn 
for  two  junior  copywriters  and  one 
layout  artist.  Direct  mail,  presentations, 
house  ads.  Send  resume  and  salary 
requirements  to: 

MR.  JOHN  HERZOG 

DOW  JONES  &  CO..  INC. 

30  Broad  St.,  New  York.  N.Y,  10004 
An  Equal  Opportunity  Employer  M/F 

Public  Relations 

PRESS  RELATIONS  ASSISTANT 
National  trade  association  headgasN 
tered  in  Washington  has  opening  on 
public  relations  staff  for  press  relations 
assistant.  Must  have  solid  news  back¬ 
ground  as  well  as  some  public  rela¬ 
tions  experience.  Radio  -  television 
knowledge  and  speech-writing  ability 
desirable.  Work  involves  news  releases 
and  press  contacts.  Considerable  travel. 
Starting  salary  $9,000-$ll,000  depend¬ 
ing  on  qualifications.  Send  resume  to 
Box  1138,  Editor  &  Publisher. 

CHICAGO-BASED  medical  organisa¬ 
tion  seeks  man  who  wants  varied  writ¬ 
ing  assignments  and  an  opportunity  to 
polish  other  public  relations  skills.  At¬ 
tractive  salary  and  fringe  benefits. 
Send  resume,  with  salary  history,  to 
Box  1222,  Elditor  &  Publisher, 

ONE  OF  THE  NATION’S  TOP  chem¬ 
ical  corporations  seeks  business  news 
reporter  with  minimum  five  years’  ex¬ 
perience  to  work  in  corporate  public 
relations,  press  relations  areas.  Box 
1262,  Editor  &  Publisher. 


WRITER, 

PUBLIC  RELATIONS 

I  run  a  PR  department  for 
a  successful  and  growing 
electronics  company  located 
in  the  San  Francisco  Bay  area, 
I  need  help.  The  vital  statis¬ 
tics  are  about  three  years  of 
industrial  PR  work  and  a 
college  degree,  but  I'll  trade 
the  degree  for  a  couple  of 
years  of  extra  experience. 
Beyond  that  I'm  looking  for 
writing  talent,  the  ability  to 
talk  to  engineers,  manage¬ 
ment  people  and  editors,  and 
a  capacity  for  coordinating 
a  variety  of  PR  activities. 
What  I  offer  in  return  is 
money,  lots  of  work,  and  an 
opportunity  to  get  far.  If 
you're  interested.  I'd  like  to 
hear  your  ideas  on  industrial 
PR.  Put  them  in  a  letter  along 
with  a  resume,  and  send  to 
Box  1250,  Editor  &  Publishar, 


EDITOR  di  PUBLISHER  for  July  22,  1967 


personnel  Avsilsbie 

IN  ALL  NEWSPAPER  DEPARTMENTS  AND  ALLIED  CRAFTS 


Academic 


professional  JOITRNALIST.  12 
Mrs’  experience.  BA.,  M.S.  seeks 
g^time  teachinar  post  in  N.Y.C.  area 
university.  Experience  includes 
all  field  of  journalism  for  leading 
d^lies  as  well  as  background  as  maga- 
line  writer,  author  of  books  and  man- 
aier  of  university  p.r.  department. 
Box  1186,  Editor  &  Publisher. 


Administrative 

gAN/WIFE  TEAM  —  Combined  22 
yean’  editorial,  advertising,  cold-type 
piodaetion,  circulation  promotion,  mag- 
uine  design,  management;  email 
dailies,  weeklies.  Combined  pay  S18,- 
ooo.  Box  1121,  Editor  &  Publisher. 


PUBLISHER  -  MANAGER,  active, 
knowledgeable,  well  known  and  re- 
ipec^  in  publishing  field,  seeks  asso¬ 
ciation  with  a  newspaper  owner  of 
property  grossing  million  plus— with 
view  to:  participation  and/or  future 
purchase.  Comprehensive  Suburban, 
daily,  weekly  background.  Receptive 
and  flexible  to  any  proirosal.  Confiden¬ 
tial  exchange  of  views  welcomed.  Pre¬ 
fer  West  Coast  or  South.  Box  1208, 
Editor  &  Publisher. 


ADVERTISING/GENERAL  MGMT. 
—Competitive  Zone  9  experience  all 
phases  paid  dailies,  weeklies  and  con¬ 
trolled.  Problem-solver,  money-maker. 
Relocate.  Box  1228,  Eklitor  &  Publisher. 


NEWSPAPER  GENERAL 
OR  BUSINESS  MANAGER 

Offer  years  of  broad,  general 
background  .  .  .  top-notch  ad¬ 

ministration,  circulation,  promo¬ 
tion,  advertising,  production  pro- 
oalure;  chain  experience.  Will  re¬ 
locate.  Prefer  small  or  medium- 
site  daily.  Box  1229,  Editor  & 
Publisher. 


FAMILY  MAN,  43,  thoroughly  expe¬ 
rienced:  cold-type;  paste-up;  camera; 
web  press  production;  commercial  web 
isles;  pricing;  costing;  purchasing; 
display ;  public  relations.  Desire  posi¬ 
tion  with  unlimited  opportunity.  Area 
>.  Box  1264,  Editor  &  Publisher. 


Cartoonist 


LOCAL  ISSUE  HOT?  Let  me  draw 
them  by  mail.  Caricatures  done  of  local 
bigwigs  also.  Box  1191,  Editor  &  Pub- 
liiber. 


Circulation 


CIRCULA'nON  MANAGER  —  Solid 
bukground  all  phases  including  Dis¬ 
trict  Manager  training.  Age  39,  22 
years’  experience;  #2  man  now:  ready 
to  move  to  the  top.  Box  1181,  Editor  & 
Publisher, 


CIRCULATION  DIRECTOR 

Over  25  years’  top-flight  circula¬ 
tion  responsibility.  Operated  small 
to.  large  carrier  organizations.  Fa¬ 
miliar  with  both  insurance  and 
m^axine  oiieration.  Will  relocate. 
Prefer  small-  or  medium-size  dally. 
Box  1199,  Editor  &  Publisher. 


DO  YOU  NEED  AN  AGGRESSIVE, 
wpetent  man  to  operate  or  assist  in 
toe  operation  of  your  Street  Sales  De¬ 
partment?  Over  20  years’  experience 
Pn  mebppolitan  dailies  handling  urban 
snd  suburban  newsboy,  newsstand  and 
««  sales.  Presently  a  Street  Sales 
f“JWr  but  seeking  a  challenge.  Pre- 
t«  Zone  9.  Box  1257,  Editor  &  Pub- 


MR.  PUBUSHER: 
'l"l^*rsed  circulator  with  establish) 
seeks  challenging  position.  De 
jj*™®  and  motivation  will  be  cor 
Pined  to  show  results.  Top  reference 
S'**®™!*  notice  to  present  publishe 
“I*  1266,  Editor  &  Publisher. 


Display  Advertising 

ADVER’nSING  MANAGEMENT 
Write  today  for  a  resume  outlining  a 
very  unique  newspaper  background.  17 
years’  sales  experience  in  retail,  na¬ 
tional  and  classified;  4  years  advertis¬ 
ing  director  of  25M  and  lOOM  papers 
in  competitive  situations.  College. 
Available  now  I  Box  1261,  Editor  & 
Publisher, 


SALES  SUPERVISOR— Young  wom¬ 
an.  10  years’  experience  supervisor  tel¬ 
ephone  sales  working  for  major  maga¬ 
zine  publisher  in  metropolitan  area. 
Box  1273,  Editor  &  Publisher. 


Editorial 

NEED  A  WRITER? 

City  editor  of  moderate-sized  daily 
would  rather  write  than  be  President. 
Nifty  with  color,  impact,  depth,  hu¬ 
mor,  pathos,  creativity  as  the  case  re¬ 
quires.  Hard,  willing  worker.  Open  to 
anything,  newspaper  or  other,  that 
needs  these  talents.  Box  1176,  Editor  & 
Publisher. 


COPY  EDITOR,  35,  top  man  on  top 
metro  with  solid  rewrite  background. 
Degrees.  Now  $ll,000-a-year.  Fast, 
thorough,  eager.  Must  move  out  of  rut 
and  ahead.  Want  challenge,  mobility. 
Can  write  clearly,  edit  sharply.  Box 
1161,  Editor  &  Publisher. 


SPORTS  EDITOR 

Now  stymied  on  desk  of  lOOM  daily. 
Thoroughly  experienced ;  covered  Big- 
Ten  sports,  pro  baseball,  hockey  .  .  . 
the  works  I  Excellent  references,  resume 
on  request.  Will  relocate  anywhere. 
Box  1171,  Editor  &  Publisher. 


NEW  YORK  CORRESPONDENT,  cov¬ 
ering  all  facets  of  the  city,  from 
women’s  news  to  politics  to  general 
features  to  a  weekly  column.  Available 
on  a  stringing  or  retainer  basis.  More 
than  a  decade  experience  covering  the 
city  for  top  N.Y.  daily.  UN  accredited. 
Prize-winning  journalist.  Would  be  an 
asset  to  any  paper.  Box  1169,  Editor  & 
Publisher. 


EDITORIAL  WRITER  with  an  MA  in 
economics  and  political  experience  is 
looking  for  a  slot  on  a  liberal  Repub¬ 
lican  page.  Box  1233,  Editor  &  Pub¬ 
lisher. 


FEATURE  WRI’TER-PHOTOGRAPHER 
seeks  position  in  northwest,  west,  or 
Alaska.  15  years’  experience,  all 
phases ;  J-grad ;  Missouri  J-School 
Graduate  Assistant.  Employed  in  mid¬ 
west.  Box  1219.  Editor  &  Publisher. 


NEWSPAPERMAN— Small  daily  edi¬ 
tor,  metro  city  editor,  editorial  writer ; 
some  teaching.  Wants  challenge  and 
permanence  in  West.  Midwest.  Box 
1206,  Editor  &  Publisher. 


REPORTER-EDITOB-FEA’rURE  WRITER 
Midwesterner,  woman,  69,  with  33 
awards  since  1967,  interested  in  ad¬ 
ministration;  would  relocate  other  sec¬ 
tions.  Box  1224,  Editor  &  Publisher. 


VERSATILE  reporter  -  photographer  - 
editor,  in  early  30’e — experienced  in 
newspapers  and  magazines — wants  to 
settle  down  on  small  city  daily,  resort 
area  weekly  or  bureau  job.  Box  1217, 
Editor  &  Publisher. 


WHO  has  challenging  opportunity  for 
West  Coast  ct^y  editor,  reporter?  Con¬ 
sider  substantial  writing  big  daily  or 
small  daily  editing.  Box  1237.  Editor 
&  Publisher. 


NEWSMAN  with  3  years’  daily  ex¬ 
perience,  8  years’  news  service  experi¬ 
ence;  now  manager  of  news  service 
bureau  in  medium  city.  Desires  change. 
Wants  city  editorship  or  assistant  city 
editorship  on  medium  daily  in  Zones  3 
or  4.  Resume  furnished  upon  request. 
Box  1216,  Editor  &  Publisher. 


Editorial 


COPY  EDITOR,  presently  employed, 
desires  change.  Box  1236,  Editor  & 
Publisher. 


DESKMAN,  41;  experienced  wire. 
Page  One  makeup.  Strong  on  local. 
Rim,  slot  experience.  Allan  R.  Wege- 
mer,  Cameron  Hotel.  9th  &  Washing¬ 
ton,  Brownsville,  Texas  78520.  Ph: 
(512)  Lincoln  2-3551. 


EDITOR — News,  features.  Mature 
family  man ;  civic  interests.  Now  em¬ 
ployed.  Seeks  post  with  solid  weekly, 
small  daily  in  Zone  1  or  2.  Top  ref¬ 
erences.  Resume.  Box  1263,  Editor  & 
Publisher. 


ENERGETIC,  EXPERIENCED  young 
editor  seeks  position  on  daily  in  New 
England  or  Pacific  Northwest.  Has  run 
small  dailies,  from  top  to  bottom. 
Prize-winner.  Liberal.  Box  1251,  Editor 
&  Publisher. 


YOUNG  WOMAN  with  English  degree 
plus  journalism  training  wants  news¬ 
paper  experience.  Available  immedi¬ 
ately,  any  location.  Box  1267,  Editor  & 
Publisher. 


AWARD-WINNING  reporter-editor-ad¬ 
ministrator  seeks  challenging  job  on 
medium  daily.  Prefer  midwest  city  at¬ 
tractive  for  growing  family;  $195.  Box 
1249,  Editor  &  Publisher. 


EXPERIENCED  feature,  rewriteman 
on  big,  moribund  daily  seeks  ful-filling 
Iiost  in  Zone  1,  N.Y.C.  area.  Box  1263, 
Editor  &  Publisher. 


ARMY  CAPTAIN— Press  and  radio¬ 
television  officer;  available  in  Septem¬ 
ber.  BS.  Journalism  ;  M.S„  Public  Re¬ 
lations.  Age  26.  Desires  stimulating 
writing  or  public  relations  position. 
Box  1268,  Elditor  &  Publisher. 


Employment  Agencies 

PROFESSIONAL,  CONFIDENTIAL, 
executive  personnel  service  for  pub¬ 
lishers.  Thorough  nationwide  operation 
supervised  by  former  newspaper  ex¬ 
ecutive.  Services  Employment  Agency, 
32  W.  Randolph,  Chicago,  Illinois  60601. 


Free  Lance 


LOOKING  FOR  A  ’TOP  WRITER? 
PRIZE-WINNING  NEWSMAN  with  12 
years’  experience  is  available  in  New 
York  to  do  features  on  every  subject, 
including  a  weekly  column,  covering 
the  pop,  political,  UN  and  theater 
scene.  Could  be  arranged  on  a  piece  or 
retainer  or  stringing  basis.  Previous 
articles  speak  for  themselves:  photos 
also  taken.  What  you  need,  I  can  sup¬ 
ply.  Box  1168,  Editor  &  Publisher. 


WASH.  D.C.  ATTORNEY  -  WRITER 
available  for  Legislative  analysis,  cov¬ 
erage  Federal  agencies  and  courts.  Box 
1223,  Editor  &  Publisher. 


EMPLOYED  WRITER-EDITOR  avail¬ 
able  free-lance  for  planning  and/nr 
writing,  editing,  rewriting  books,  book¬ 
lets,  articles,  speeches,  PR  and  pub¬ 
licity  campaigrns ;  would  also  consider 
promising  opening  for  publications/PR 
director.  Wide  experience.  Resumfi  etc., 
on  request.  Box  1271,  Editor  Sc  Pub¬ 
lisher. 


VETERAN  CORRESPONDENT  back 
from  Middle  East  with  fresh  reports. 
May  return  there.  Box  1246,  Editor  Sc 
Publisher. 


Printers 

COMPOSING 

SUPERINTENDENT 

Experienced  morning  and  evening 
newspaiiers,  union  and  non-union,  hot 
type  and  photo-comp,  offset  and  letter- 
press,  TTS-computers.  Available  soon. 
Box  1277,  Editor  Sc  Publisher. 


editor  8c  publisher  lot  July  22,  1967 


Production 

COLLEGE  GRADUATE— Printing  En¬ 
gineering.  Several  years’  experience 
with  equipment  and  production  meas¬ 
urement  systems  implementation  in  all 
mechanical  departments.  Interested  only 
in  excellent  opportunity  with  a  pro¬ 
gressive  newspaper  organization.  Box 
1269,  Editor  Sc  Publisher. 


PRODUCTION  MANAGER 
MECHANICAL  SUPERINTENDENT 
Age  45.  twenty-eight  years’  experience. 
Computerized  hot  or  cold  (Photon) 
typesetting.  Production  minded.  Box 
1259,  Editor  &  Publisher. 


PRODUCTION  MANAGER 
OR  ASSISTANT 

Experienced  administrator  and  or¬ 
ganizer;  expert  production  control,  work 
flow,  technical  development,  all  new 
processes,  engineering  and  research, 
cost-control.  University  and  tech.,  over 
30  years  newspaper  and  publication 
plants.  Box  1274,  Eklitor  &  Publisher. 


Public  Relations 

INDUSTRIAL  WRITER.  29.  medical, 
chemical,  etc.,  multilingual,  6  years’ 
experience.  Seeks  challenge.  Box  1167, 
Editor  Sc  Publisher. 


PART-TIME— NEW  YORK  AREA 
Ideas  7  Speeches  ?  What  do  you  need  7 
Working  newspaperman,  metro  area 
daily.  Some  time  to  spare.  Sharp  skills, 
broad  background,  sound  judgment, 
mature.  Operated  own  PR  firm  in  past 
years  in  nation’s  capital.  Box  1270, 
Editor  Sc  Publisher. 


CLASSIFIED 

Advertising  Rates 

"SITUATIONS  WANTED" 

I  Payable  with  order  I 


4-times  .  90c  per  line,  per  issue 

3-limes  . $1.00  per  line,  per  issue 

2-times . $1.10  per  line,  per  issue 

1-time  . $1.20  per  line,  per  issue 


Count  five  average  words  per  line. 
3  lines  minimum 
(No  abbreviations) 

Add  50c  for  box  service 
Air-mail  service  on  box  numbers  also 
available  at  $1.00  extra. 


Respondents  answering 
box  "Help  Wanted"  ads 

but  desiring  to  avoid  sending  a  resumi 
to  specific  newspapers  or  organizations 
can  still  do  so  by  placing  same  in  an 
envelope  addressed  to  'Classified 
Manager’  along  with  a  note  listing 
the  companies  you  do  not  want  your 
application  to  reach.  E&P,  in  turn, 
will  advise  you  by  letter  as  to  the 
disposition  of  your  inquiry. 


DISPLAY— CLASSIFIED: 

The  use  of  borders,  boldface  type,  cuts 
or  other  decorations,  changes  your  classi¬ 
fied  ad  to  display.  The  rate  for  display- 
classified  is  $2.75  per  agate  line — $38.50 
per  column  inch  minimum  space. 

"ALL  OTHER  CLASSIFICATIONS" 


4-times  . $1.35  per  line,  per  issue 

3-times . $1.45  per  line,  per  issue 

2-times  . $1.55  per  line,  per  issue 

1-time  . $1.65  per  line,  per  issue 


DEADLINE  FOR  ADVERTISING 
Tiwsday,  4:30  PM 

Boxholdcrs’  identity  held  in  strict  con¬ 
fidence,  and  all  replies  mailed  each  day 
as  they  are  received. 

Editor  &  Publisher 

8S0  Third  Avo..  N.  Y.,  N.  Y.  10022 
(AC  212)  Plaza  2-7050 


55 


Shop  Talk 

By  Robert  U.  Bfomti 

Welcome  Aboard 

We  have  been  questioning  for 
years  the  amount  of  time  and 
attention  a  commercial  message 
gets  from  the  television  viewer 
when  it  is  mixed  in  with  as¬ 
sorted  messages  that  continu¬ 
ally  interrupt  the  entertainment 
program. 

A  national  women’s  maga¬ 
zine  has  jumped  into  the  fray. 

Welcome  aboard! 

Good  Housekeeping  used  the 
back  page  of  the  New  York 
Times  one  day  this  week  to  dis¬ 
cuss  “Daytime  Cluttervision.” 
It  portrayed  a  huge  clock  in  the 
center  of  the  page  around  which 
were  noted  the  number  of  an¬ 
nouncements,  commercial  and 
otherwise,  that  were  thrown  at 
the  viewer.  It  was  presented  as 
“an  actual  hour  of  network 
television,  from  noon  to  1  p.m., 
July  14,  1967,  New  York  City.” 

“Advertisers  are  taking  a 
close  look  at  it,”  the  ad  stated 
meaning  “Cluttervision.”  Of 
course.  Good  Housekeeping  had 
some  nice  things  to  say  about 
itself  in  the  message  but  we 
don’t  think  it  will  object  to  our 
giving  this  free  space  to  publi¬ 
cizing  the  rest  of  its  message: 

“If  you’re  a  businessman  in¬ 
volved  in  advertising  you  owe 
it  to  yourself  to  watch  a  week¬ 
day  afternoon  of  television. 

“It’ll  do  for  you  what  a  plant 
tour  or  a  store  check  or  a  quiet 
talk  with  an  R&D  man  does; 
give  you  insight,  a  feel  that 
reports  and  numbers  can  never 
give  you. 

“For  one  thing,  you’ll  see 
what  all  this  talk  about  clutter 
means. 

“Many  advertising  men  think 
clutter  creates  an  annoyance 
factor,  and  that  when  so  many 
messages  are  flashed  on  the 
screen  one  after  another  the 
memorability  of  each  suffers. 

“But  you  ought  to  judge  for 
yourself. 

“And  notice  the  number  of 
interruptions.  Do  you  think  33 
an  hour  is  too  many  to  let  your 
commercial  stand  out? 

“And  is  the  environment  sur¬ 
rounding  your  commercial  a 
conducive  selling  atmosphere? 

“The  average  television  set  is 
supposed  to  be  turned  on  for 
over  four  hours  a  day.  But  as 
you  watch,  ask  yourself  whether 
the  quality  of  the  programming 
is  sufficient  to  make  women 
want  to  actually  sit  there  and 
pay  attention  to  everything  for 
four  hours. 

“You’ll  develop  your  own 


at  Thirty 


point  of  view  about  daytime 
television  if  you  look  at  it  with 
your  businessman’s  eye. 

“You  ought  to  take  a  close 
look  at  prime  time  TV,  too.  A 
typical  netv'ork  hour  has  about 
23  interruptions  in  it.  Do  you 
think  your  commercials  work  at 
peak  efficiency  when  they  are 
sandwiched  in  betv’een  6  mes¬ 
sages  in  about  2%  minutes  of 
clutter.” 

Etcetera. 

*  *  * 

The  “clock”  showed  a  minute- 
by-minute  schedule  of  the  pro¬ 
gramming.  The  program  itself, 
whatever  it  was,  had  16  sepa¬ 
rate  appearances  with  the  maxi¬ 
mum  exposure  of  5  minutes  20 
seconds  and  the  minimum  of 
45  seconds. 

During  the  hour  there  were 
43  other  “messages”  presented. 
There  were  30  separate  com¬ 
mercials  ranging  from  5  seconds 
to  a  minute,  plus  three  station 
promotions  of  10  seconds  each. 
This  adds  up  to  Good  House¬ 
keeping’s  count  of  33. 

However,  in  addition,  there 
were  9  interruptions  for  pro¬ 
gram  title  of  10  and  15  seconds 
each,  and  there  was  one  station 
identification  of  10  seconds. 

Out  of  the  hour’s  time,  the 
so-called  program  was  on  the 
air  41  minutes  and  45  seconds 
in  16  different  “takes,”  which 
averages  about  2%  minutes  per 
“take.” 

The  30  commercials  occupied 
16%  minutes  and  the  balance 
of  the  “program”  went  to  sta¬ 
tion  promotions,  program  titles, 
etc. 

Congratulations,  Good  House¬ 
keeping!  Stay  in  there  punch¬ 
ing. 


opposite  would  happen.  “If  there 
were  true  and  deeply  felt  edi¬ 
torial  differences  before,  “he 
asked,  “does  anyone  really  ex¬ 
pect  that  after  the  two  papers’ 
fates  are  tied  together  in  joint 
business  operations  that  there 
will  not  be  powerful  pressures 
for  them  to  adjust  to  each  other 
editorially?” 

Bagdikian’s  fifth  suggestion 
was  one  previously  offered  by 
the  American  Newspaper  Guild 
that  where  there  is  a  real 
danger  of  a  paper  dying,  “why 
not  offer  it  for  sale  to  an  inde¬ 
pendent  purchaser.” 

“We  need  more  papers  in  this 
country  and  we  need  more  edi¬ 
torial  independence,”  Bagdikian 
asserted. 

Bagdikian  cited  statistics  to 
support  his  assertion  that  “the 
first  thing  to  be  said  about  mo¬ 
nopoly  in  the  daily  printed  press 
is  that  we  already  have  it. 
There  are  about  1600  cities  in 
this  country  with  daily  news¬ 
papers  and  in  more  that  96  per 
cent  of  these  cities  there  is  only 
one  newspaper  management,”  he 
said.  He  added  that  there  were 
large  operators  and  it  was  “fool¬ 
ish”  to  augment  those  trends  by 
“special  laws  favoring  this  tide.” 

Bagdikian  asserted  that  the 
“American  newspaper  is  a  local 
one,  and  needs  to  be.”  While  it 
was  almost  impossible  to  start 
a  competitor  against  a  large  na¬ 
tional  monopoly,  he  said,  it  was 
not  so  hard  against  a  strictly 
local  operation.  But  this  had  not 
happened,  generally,  because 
“newspapers  have  an  accumula¬ 
tion  of  unsolved  problems,  prob¬ 
lems  of  technological  backward¬ 
ness,  erratic  business  practices, 
obsolete  distribution  patterns, 
and  archaic  cost  accounting.”  If 
these  problems  were  solved,  he 
declared,  “production  and  distri¬ 
bution  costs  would  drop  and  the 
investment  needed  for  new  en¬ 
tries  into  the  business  would 
fall.”  He  insisted,  however,  that 
the  pending  bill  would  encourage 
even  bigger  corporations,  adding 
that  “this  may  be  why  S.  1312 
tends  to  be  supported  by  big  pa¬ 


pers  and  is  opposed  by 
ones.” 


Chairman  Hart  asked  Bag- 
dikian  if  any  high-quality  news- 
papers  had  failed.  Bagdikian 
said  that  not  many  good  com¬ 
munity  papers,  sensitive  to  com¬ 
munity  needs,  had  failed. 

When  Senator  Hart  asked  the 
witness  for  his  remedy  for  mo¬ 
nopoly,  Bagdikian  said  that  if 
newspapers  were  required  to 
print  a  list  of  their  stockholders 
and  disclose  stockholder  owne^ 
ship  in  other  enterprises  it 
might  curb  monopolistic  tend¬ 
encies. 

Bagdikian  answered  affirma- 
tively  Senator  Hart’s  question 
whether  it  would  be  a  go^  thing 
if  newspapers  divested  therm 
selves  of  broadcasing  statioiu. 
He  said  that  newspapers  were 
educational  institutions  whik 
radio,  with  its  highly  condensed! 


\A 


news  coverage,  was  not,  indicat» 
ing  a  belief  that  it  was  not  good 
for  a  newspaper  to  be  identified 
with  inadequate  news  coveragi 
by  radio. 

John  J.  Flynn,  an  associate 
professor  of  law  at  the  Univow 
sity  of  Utah,  submitted  a  single 
spaced,  twenty-eight  page  typm 
written  statement  which  was  ac¬ 
cepted  for  the  record.  At  the  re¬ 
quest  of  the  subcommittee  he 
summarized  it.  He  was  againte 
S.1312. 


“It  is  my  belief  that  S.131^ 
which  exempts  newspapers  fro*' 
a  broad  range  of  traditional  an¬ 
titrust  prohibitions,  is  totafig 
unnecessary  in  view  of  existin 
antitrust  policy  and  industif 
conditions,  constitutes  one  of  the 
most  dangerous  attempts  in  ra^ 
cent  memory  to  concentrate  ecm 
nomic  power  in  the  hands  of  a 
few  without  any  govemment|| 
control,  and  constitutes  the 
gravest  attack  upon  the  valnel 
of  a  multiplicity  of  independe^ 
editorial  voices  and  diver* 
sources  of  information  in  thk 
country  of  which  I  am  aware," 
Prof.  Flynn  asserted.  He 
thought  the  bill  was  “unnecei- 
sary  in  the  light  of  existing  an¬ 
titrust  policy.” 


S.  1312 

{Continued  from  page  49) 


His  third  point  w’as  that  the 
bill’s  “loose  language  will  permit 
consolidations  among  papers 
that  are  not  really  dying  but 
merely  looking  for  corporate 
convenience  and  attractive  per¬ 
sonal  rewards  for  operators  who 
agree  to  consolidate.” 

There  was  no  reason  to  be¬ 
lieve,  Bagdikian  advanced  as  his 
fourth  point,  “that  maximum 
use  of  this  measure  would  prod¬ 
uce  any  significant  editorial  in¬ 
dependence.”  Rather,  he  said, 
the  evidence  indicated  that  the 


Everything  in  Baltimore  revolves  around  The  Sun 

...  that’s  why  Baltimore 
Real  Estate  advertisers  place 
86%  of  their  newspaper 
linage  in  The  Sunpapers! 

THE  SUNPAPERS 

MORNING  •  EVENING  SUNDAY 

National  Roprasantatlvaa:  Craannor,  Woodward,  O'Mara  a  Ormabaa 
New  York,  San  Francisco,  Los  Anieles,  Chicaio,  Detroit,  Atlanta,  Philadelphia,  Mintmpolis 


Printtd  in'VS^- 


56 


V 


The  lia§soon  tooter  also  tutors  computers 


Most  of  the  time,  bassoonist  Peter  Neumann  thinks  about 
computers  for  Bell  Telephone  Laboratories.  Even  at  home, 
he  can  hook  into  a  computer  via  a  remote  console. 

Peter  and  a  Bell  Labs  group  are  pioneering  a  way  for  many 
different  researchers  to  share  computer  resources  and 
computer  programs  simultaneously.The“one  job  at  a  time” 
method  is  too  slow  for  much  Bell  Labs  work  and  doesn’t 
make  most  efficient  use  of  data  files  and  program  libraries. 

Peter  and  his  colleagues  have  been  hard  at  it  for  two 
vears  and  have  already  implemented  and  proved  major 


portions  of  the  system.  Some  day  this  work  will,  in  effect, 
give  every  Bell  Laboratories  scientist  his  own  computer  so 
he  can  tailor  his  own  program  of  mathematical  computa¬ 
tions  from  the  program  library.  Dozens  of  others  will  be  able 
to  use  the  machine  at  the  same  time. 

The  more  easily  telephone  company  people  can  use 
computers,  the  more  ideas  we  can  tackle  sooner.. .and  the 
more  time-saving  ideas  will  reach  your 
home  to  save  you  time  for  bassooning,  f  |  /VW|^r 
boating,  bowling,  or  even  computing. 


1 


Knoxville:  Where  Youth  is  Served 


cst 

ff!y 


Ru...... 


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;  If**’’ 


standing,  left  to  right,  Wallene  Cates,  Alice  Smith  and  Kaye  Veal,  with  Mary  Beth  Robert 


Wallene  Cates,  Alice  Smith,  Kaye  Veal  and  Mary  Beth 
Robertson  have  a  number  of  things  in  common  besides 
being  young,  smart,  versatile. 

Each  was  graduated  from  the  University  of 
Tennessee,  each  with  a  degree  in  journalism. 

Each  today  is  part  of  a  youth  movement  at  The 
Knoxville  News-Sentinel,  an  afternoon  and  Sunday 
Scripps-Howard  newspaper. 

Wallene,  25,  doubles  in  club  coverage  and  the 
Sunday  youth  page.  At  U-T  she  was  voted  one  of  seven 
outstanding  seniors. 


Alice,  23,  is  church  editor.  In  addition  she  cove 
Knoxville’s  social  service  agencies,  and  directs  the 
paper’s  Christmas  Empty  Stocking  Fund  Appeal. 

Kaye,  27,  covers  the  university  beat  and  high» 
education  in  general. 

Mary  Beth,  25,  works  hospitals,  the  police  station 
part-time,  and  writes  features. 

They  have  demonstrated  early  the  ability  to  beco 
good  newspaperwomen.  Same  is  true  of  equally-talen 
young  men  on  The  News-Sentinel  — a  paper  on  whidi 
youth  is  given  the  opportunity  to  leave  its  imprint] 
And  is  doing  it.  ] 


SCRIPPS-HOWARD  NEWSPAPERS 


ALBUQUERQUE  TRIBUNE 
EL  PASO  HERALD-POST 


BIRMINGHAM  POST-HERALD 
EVANSVILLE  PRESS 


•  CINCINNATI  POST  &  TIMES-STAR 
MEMPHIS  COMMERCIAL  APPEAL  • 


WASHINGTON  DAILY  NEWS 


CLEVEUND  PRESS 


EWS  •  PinSBURGH  PRESS 
COLUMBUS  CITIZEN-JOURNAL 


DENVER  ROCKY  MOUNTAIN  NEWS 


KNOXVILLE  NEWS-SENTINEL  •  MEMPHIS  PRESS-SCIMITAR 


KENTUCKY  POST  &  TIMES-STAR 


HOLLYWOOD  (FLA.)  SUN.-TAHLER 


THE  STUART  (FLA.)  NEWS  •  FORT  WORTH  PRESS 


General  Adv.  Dept. ...200  Park  Ave.,  New  York  City— Chicago  San  Francisco  Los  Angeles  Detroit  Cincinnati  Philadelphia  Dallas  Atlanta 


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